Podcasts are relatively inexpensive to create, as a result, and the
quality in published podcasts is extremely diverse. Corporate podcasts can be
very polished audio productions while hobbyist experimenting with podcasts may
have dogs barking and children's screaming in the background.
After all it is the content that matters right? Well no, not exactly remember
when black and white televisions could "kind of" tune into stations it was just
a hazy effect. How many continued to watch the grainy or flipping screen. Rarely
was the show so riveting did it hold the interest of the viewer. Unless of
course the content was forbidden to young eyes (as in the playboy channel).
Sound Quality Matters
Having a decent quality microphone is critical to ensure that the audio
recording is a quality recording. Filter out extraneous noises, or select a
recording area that will not be Interrupted. Use recording software that will
allow you to edit out audio snippets that are subpar.
If you generally record in the same location a fixed mic is generally better. If
you do field recording you will want to consider a cordless microphone.
Intro and Extro (Outro)
Using music to introduce and end the podcast adds polish to the overall show.
You can licensee rights to podsafe music that will allow you to use music in a
royalty free capacity. If your show is popular you might find that the music is
linked to your show, as part of your brand, so you will want to choose it
carefully. There are a number of podsafe music directories where podcasters can
purchase music that is royalty free, meaning there would not be any recurring
charges when using the music in a podcast.
As with intro and outros, theme music can add a level of professional to a
podcast. It is illegal to use copyrighted music in your podcast unless you own
the copyright or license it through the proper channels. Consider visiting one
of the podsafe music directories to locate music that is reflective of your
It is not enough to record the audio for a show. Polished podcasts are produced
using audio editing software. The editing software allows podcasters the ability
to filter unwanted noises and edit any dead air or parts of the show you
Catchy Relevant Name
Keep in mind that many listeners will find your podcast through a web page or
search engine. Your podcasts title should be catchy and related to the podcasts
content. The podcasts title should contain a slogan that conveys the general
theme of the show.
Add iTunes Tags
The Apple iTunes Music Store has a huge audience. Podcasters can tap the iPod
audience by adding the appropriate iTunes tags to their podcast. There are
software applications that will walk you through the process of adding iTunes to
podcast feeds. After adding the tags simply submit your podcast for inclusion in
the iTunes Music Store. The listing should appear within a few weeks.
Podcasts are now a dime a dozen. In order to truly stand out the show needs a
unique angle, a unique view, an interesting perspective, something different
from all the other podcasts out there.
Logo / Image
Add an image to your podcast feed, the extra step will add a bit of polish to
your show. Many podcatchers or RSS readers will display the image beside the
podcast listing. The visual effect will make your podcast jump out of the list.
Who are Your Listeners? Understanding your audience will allow you to cater to
them. Know the demographics of your target audience. A well-defined target
audience will also help you find show sponsors or advertisers.
SEO for Podcasts
Optimize your podcast shows summary for search engines. Be sure to include
keywords or related resources in the podcast feed. This will allow search
engines to spider the text for words that relate to your podcast.
|Social Media Optimization
Transcript or Show Notes
Many podcasters neglect to include a show transcript, podcasters should consider
including detailed show notes or a transcript of the show in the description of
the podcast feed. If you display the feed this will increase the likelihood that
those interested will find your show in the search engines and podcast
The show should only be as long as necessary, without being a rambling. Most
listeners will have a limited amount of time to listen to podcasts, as a result
they will be selective about what they listen to.
Keep it Regular
Create a recording schedule and stick to it, if you don't have time to do it
properly then skip a show, your listeners will appreciate that you did not waste
Podcasts are becoming more and more commonplace, distinguish your podcast by
polishing it and properly publicizing it.