Category Archives: Web Design

Getting a Professional Logo Design at an Affordable Price

Logo DesignHaving an eye-catching logo design is one of the most important aspects of any business. If a company has a logo that doesn’t attract customers, sales are going to struggle no matter the industry. If you’re struggling to come up with a logo here are a few suggestions.

Option 1: Hire a Marketing Agency

These guys are the experts, right? Why not hire them to create a logo that will most definitely attract customers. Chances are you’ll be pleased with your new logo, but at a price. Marketing agencies usually come with a steep price and there are much better options for getting a custom logo design. Read more...

Posted in Business Tips, Web Design | 2 Comments

The Important Shift towards Responsive Web Design

Responsive Web DesignMany people believe the Internet is going through fundamental changes. While the Internet itself has gone through minor changes, the real change has been how the internet is experienced. From large and clunky desktop computers, to sleek laptops, and now to powerful smart phones and tablets, the web experience is evolving at break-neck speed. While many sites have elected to use a mobile friendly design, there is a shift occurring amongst both large and small businesses towards mobile web design. Read more...

Posted in User Experience, Web Design | 4 Comments

5 Easy Ways to Improve Your Website’s Legibility

Websites that make their customers work to read them are not the best way to get business. Minuscule fonts, text in colors that make it hard to see against the background color, and lines that are piled on top of each other are problems, but they’re easy to correct.

Let’s jump right in and look at five easy fixes:

1. Format your text using CSS.

Cascading Style Sheets (CSS) are the way to go – use one style sheet and control how text looks on your entire site. Make a change to the style sheet and your whole site is updated. It makes life a lot simpler. Read more...

Posted in Content Strategy, User Experience, Web Design | 7 Comments

5 Steps to a Successful Website

1: Create an Attention Grabbing Headline.
When a visitor arrives at your website you only have a few seconds to grab there attention before they click the ‘back’ button and leave your site.  A clear headline that encourages your visitors to read more will keep them on your website longer.
2: Provide Unique Quality Content.
People search the Internet for information so providing good content will make your visitors spend time on your site and revisit.  Search engines also like unique content so this will help your rankings.
3: Provide an Easy Call To Action.
What do you want your visitors to do before they leave your site? If you are selling products on your site you will want them to buy something, or you may simply want your visitors to email or telephone you or give you their email so you can contact them.  The call to action must be clear and concise and easily accessed from any page.
4: Make Your Site Easy to Navigate.
Your website must have a good ‘flow’ and be easy to navigate so your visitors know exactly where they are on your site and what page to visit next.  A logically menu system either across the top of each page or in the margin of each page is what most visitors will expect to see.  It is also useful to have links to other pages at the bottom of long pages so visitors do have to scroll back to the top to go to the next page.
5: Eye pleasing Professional Colour Scheme.
Your visitors may get put off by a colour scheme that is hard on the eyes or hard to read.  Text and background should always be high contrast (black on white or white on black) to make it easy to read.  The font should also be a reasonable size and type, Verdana or Arial are the most popular as they are easy to read. The actual colour scheme should be contrasting shades and colours and appropriate to your product.  (i.e. a blue scheme for food products will put people off)

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Top 10 Deadly Web Design Sins

Many webmasters repeat the mistakes made by their predecessors. Take a look at these Top 10 most common web design sins. Have you fallen victim to any of these?

Posted in User Experience, Web Design | 2 Comments