Category Archives: Web Design

Do You Really Need a Website When You Have Social Media?

Why do you need a website when Social Media is all the rage?

Is it worth the investment and extra expense?

Social media is one of the best places to promote your business and gain customers through engagement and building devotees. If you have a solid social media following and engage in trust-building relationships with potential customers, you may wonder why you need a website at all. Facebook offers you a page that acts as websites for potential customers to find you, Twitter connects you with an entire world of people in 140 characters, and with the Instagram and Pinterest gaining in popularity, promote yourself online is endless. You might find owning a website isn’t worth the money. But, aha! It is! Read on to find out why. Read more...

Posted in Social Media, Web Design | 3 Comments

3 Popular Website Builder Reviews: Key Features

popular website builders

Many people think you have to be very intelligent to build websites. But, truth is, there are plenty of Average Joes who know nothing about programming who are able to create web pages. In fact, there are thousands of free website builders to take advantage of. With so many to pick between, choosing just one can get a little overwhelming. Fortunately, though, there are people who have tested several of these site builders. Let’s take a quick look at the key features of some of today’s best website builder as well as a few tips for helping you choose the best website builder.  Read more...

Posted in Business Tips, Web Design | 5 Comments

Best SAAS Services for Powerful Ecommerce Business

Ecommerce success doesn’t come easy as you’ve got dozens of things to worry about, from the choice of an ecommerce platform to payment processing merchant integration, from social media marketing to high quality product photography and customer acquisition to SEO. Thankfully if you get the first thing right (that is, your choice of ecommerce store builder) everything else becomes easier. With so many amazing SaaS model based online ecommerce store builders on offer, you have no dearth of choices, but how do you choose the best one? We intend to introduce the most power-packed options, in this guide. Read more...

Posted in eCommerce, Software & Tools, Web Design | 2 Comments

Responsive Web Design – Infographic

Here’s a nice infographic that explains the basics of Responsive Web Design and the benefits that it offers.

Responsive Web Design Infographic

Courtesy of: S|M Web Design Company

Posted in Web Design | 13 Comments

10 Characteristics of a Successful Website

According to NetCraft, an Internet research company, there are over half a billion websites online today. A small fraction of them become successful, but most never make it and become obsolete. But one thing is clear, there are certain characteristics of websites that make them more successful than others. We’ll discuss these characteristics in this article.

Successful Website

10 Characteristics of a Successful Website

There are many elements to feature in your business website that help lead you to success and rewarding results. The following are 10 of the most important: Read more...

Posted in User Experience, Web Design | 5 Comments

How to Target Your Website for Different Cultures

World CulturesDespite the fact that the worldwide web is “worldwide,” seldom think about universalizing their websites in an effort to address multiple Internet users from around the world. However, because English-speaking Internet users only account for approximately a third of all Internet users, it’s smart to design a website aimed at attracting worldwide Internet users. Although not everyone speaks the same language, with the use of other characteristics and website design, a website can attract Internet users from different cultures. Read more...

Posted in Content Strategy, Web Design | 3 Comments

The Flat Web Design Revolution

Web design is a constantly evolving ecosystem as tastes and technological developments sway what’s ‘in’ and what’s not. For tech start-ups, the ability to look cutting edge is particularly important so staying on top of the latest design trends is important.

Flat Web Design


The Design Revolution

For the last few years a mix of gradients, highlights and mirrored effects were in vogue as ‘flashy’ was in. These design choices were no doubt made popular thanks to the likes of Windows Aero and earlier versions of iOS, where looking literally ‘polished’ created a cutting edge vibe that designers scrambled to copy. As time has passed this look started to feel dated and overused as every ‘Web 2.0’ company scrambled to create the shiniest possible UI. Read more...

Posted in Web Design | 6 Comments

5 Ways to Speed Up Your Website

Speed Up SiteThe average website user expects your website to load in 4 seconds or less. If your website is slow, not only are you losing so much business, but your SEO rankings also suffer. Speed optimization is important if you want to reduce the bounce rate of your website – the visitors will be happy, Google too will be happy with your site, and that can only translate to more business for your website.

So what steps can you take to improve the speed of your website? First, there’s the question of hosting.  Knowing the right host for your website will help a lot in improving its loading speed. There are a lot of hosting providers with good customer reviews to choose from – Bluehost, and Hostgator to name a few. You also need to consider the appropriate hosting plan for your site.  Do you go for Shared, VPS or Dedicated Server hosting? Most people find the costs of the latter hosting packages too prohibitive, so they have to settle for a shared hosting plan. But whatever plan you purchase, you’ll need the following 5 tips to provide the optimum speed experience for your users. And it’s amazing the world of difference they can make. Read more...

Posted in User Experience, Web Design | 14 Comments

Everything You Need to Know about Mobile Web Design

Mobile Web DesignMobile technology is quickly taking over from desktop computing. As a matter of fact, it is projected that mobile computing will overtake desktop computing in a matter of years. In line with this, it is necessary for every web designer and webmaster to familiarize themselves with the concepts behind mobile web design. A good understanding of these concepts, especially the mobile web development features and friendly design elements are going to be crucial to your ability to succeed online.

Benefits of mobile web design

Posted in Mobile Marketing, Web Design | 6 Comments

Psychology Applied to Web Design

psychology web designWhile studying psychology is not any quick or easy task, learning a few basic fundamentals can go a long way when it comes to web design. If you take the time to think about what your visitors want and how best to help them get it then the rest follows suit quite quickly. Most of the concepts relevant to web design are fairly straight forward, so here’s a few tips to help ease you into applying psychology to your next website.

Can You Have Too Many Options?

In a study carried out by a Sheeya Iyengar, Graduate of Columbia University, it’s been shown that choice is actually demotivating. She came to this conclusion with her ‘Jam Study’ in which she set up a display selling jam, but alternating between offering 24 flavors and 6 flavors. It was shown that when presented with many options, people often just choose to do nothing rather than weigh up the options. This is said to be the human brains ‘Safety choice’. Read more...

Posted in Content Strategy, Web Design | 4 Comments