Category Archives: Video Marketing

YouTube Search Engine Optimization

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YouTube Search Engine Optimization – Why YouTube Should be Included in Online Marketing 

YouTube has gained popularity as a public video sharing website. It is easily the most convenient medium of sharing videos with your peers. However, this is not all that can be appreciated about YouTube. It is also an excellent medium for search engine optimization.
Every day, millions of people around the world log on to YouTube in search of videos that can provide their current need, be that entertainment or instructional and informational in nature. This made YouTube the second largest search engine online. This also gave birth to YouTube SEO.

Search Engine Optimization and YouTube

YouTube SEO is a more defined and centralized version of video SEO, a growing online marketing strategy that optimizes video posts to elevate a website’s search engine ranking. As more and more people randomly and purposefully search for videos, it simply makes sense to use this opportunity to advertise and promote products, services, and websites in places where it can get high traffic and exposure. As an alternative search engine, YouTube has so much potential for linkbuilding and video SEO.

Linkbuilding Opportunities

The term “viral” isn’t used for popular YouTube videos for nothing; these videos are truly captivating, addictive, and provoke the reporter in us to repost and share them with our own friends.

Posted in SEO, Video Marketing | 4 Comments

Top Google with Video SEO

Search engine optimization is a constant ongoing battle to reach and stay at the top of a search engine results page (SERP), one engine that springs to mind is Google.
For those of you who are unaware the Google SERP is a combination of a variety of search verticals, these include wiki, news, twitter, ┬áimage and blog search – Google also includes video search, the majority of this content coming from YouTube and other vertical video sharing internet properties.

Posted in Google, SEO, Video Marketing | 1 Comment