Category Archives: User Experience

Keyword Density: Like All Areas of Life, Moderation Works Best

How many times have you been reading articles on the internet, when you suddenly notice within the first two to three sentences the copy sounds very awkward and almost completely nonsensical? What you’ve probably found is spammy, SEO-manipulated keyword copy.

Why do I use the term “SEO-manipulated?” The answer is because Google simply doesn’t like that awkward-sounding, keyword-laden copy anymore. Sure, ten years ago during the infancy of internet marketing, you could repeat a certain keyword on your page many times and then stick it in the page’s title, and voila! you were suddenly at the top of the search engine rankings! Read more...

Posted in Content Strategy, SEO, User Experience | Leave a comment

Social Media Rules of Engagement

When done well, social media can be a valuable tool to help small businesses engage customers, provide point-of-service help, boost, SEO, and promote goods and services. Getting started with social media outlets from Twitter to Facebook is as easy as entering in your business email and creating an account. It takes no more than five minutes. Once you’ve signed up, you’re on your own in that sea of social media. It’s up to you to sink or swim, and a flurry of poorly executed tweets could do more harm than good for your business. Use these social media rules of engagement as a start guide to get off on the right foot, and as a refresher course down the line. Read more...

Posted in Social Media, User Experience | 2 Comments

Is Facebook Marketing Good for Small Businesses?

Facebook is a social networking site that has more than 900 million users as of 2012. It is the most popular networking site in many countries, including the United States. Facebook launched a portal in 2011 that will help marketers promote their brands on Facebook. The determination of whether or not Facebook marketing is beneficial for a small business requires you to consider many factors, such as the customers, budget and objectives of the business.


The usefulness of Facebook as a marketing tool requires an accurate estimate of the number of small businesses that use this form of social media. This number is difficult to estimate due to the large variation between sources. Almost 50 percent of small businesses don’t use social networking at all according to Hiscox, an insurance company for small businesses. Facebook only accounted for 19 percent of the businesses that use social media in this survey. Palore is an Internet marketing firm that surveyed small businesses about their use of social media. This survey showed that 54.2 percent of small businesses have a Facebook page and 22.3 percent of small businesses have a Twitter account and a Facebook page. Read more...

Posted in Business Tips, Social Media, User Experience | 4 Comments

Why Social Sharing Buttons are Important

If you know anything about online marketing and search engine optimization, you understand the importance of content. After all, without content, what is there to optimize and how do potential clients or customers learn anything about you? The content that you produce is what sets you apart from the rest in the online space, which is competitive no matter what industry you are in. One popular method of producing content is to create a business blog and update it regularly. Of course, your blog posts will only be worthwhile if people actually see them. One way to improve your content marketing efforts is to include social share buttons on every blog post. Here are 3 reasons why: Read more...

Posted in Internet Marketing, SEO, Social Media, User Experience | 40 Comments

5 Easy Ways to Improve Your Website’s Legibility

Websites that make their customers work to read them are not the best way to get business. Minuscule fonts, text in colors that make it hard to see against the background color, and lines that are piled on top of each other are problems, but they’re easy to correct.

Let’s jump right in and look at five easy fixes:

1. Format your text using CSS.

Cascading Style Sheets (CSS) are the way to go – use one style sheet and control how text looks on your entire site. Make a change to the style sheet and your whole site is updated. It makes life a lot simpler. Read more...

Posted in Content Strategy, User Experience, Web Design | 7 Comments

5 Steps to a Successful Website

1: Create an Attention Grabbing Headline.
When a visitor arrives at your website you only have a few seconds to grab there attention before they click the ‘back’ button and leave your site.  A clear headline that encourages your visitors to read more will keep them on your website longer.
2: Provide Unique Quality Content.
People search the Internet for information so providing good content will make your visitors spend time on your site and revisit.  Search engines also like unique content so this will help your rankings.
3: Provide an Easy Call To Action.
What do you want your visitors to do before they leave your site? If you are selling products on your site you will want them to buy something, or you may simply want your visitors to email or telephone you or give you their email so you can contact them.  The call to action must be clear and concise and easily accessed from any page.
4: Make Your Site Easy to Navigate.
Your website must have a good ‘flow’ and be easy to navigate so your visitors know exactly where they are on your site and what page to visit next.  A logically menu system either across the top of each page or in the margin of each page is what most visitors will expect to see.  It is also useful to have links to other pages at the bottom of long pages so visitors do have to scroll back to the top to go to the next page.
5: Eye pleasing Professional Colour Scheme.
Your visitors may get put off by a colour scheme that is hard on the eyes or hard to read.  Text and background should always be high contrast (black on white or white on black) to make it easy to read.  The font should also be a reasonable size and type, Verdana or Arial are the most popular as they are easy to read. The actual colour scheme should be contrasting shades and colours and appropriate to your product.  (i.e. a blue scheme for food products will put people off)

Posted in Content Strategy, User Experience, Web Design | Leave a comment

Top 10 Deadly Web Design Sins

Many webmasters repeat the mistakes made by their predecessors. Take a look at these Top 10 most common web design sins. Have you fallen victim to any of these?

Posted in User Experience, Web Design | 2 Comments

PPC Search Tips – Landing Pages

I’m getting a little tired of all these newsletters and articles, “TOP
TEN TIPS” and “Do These 4 Things and Make Millions”, it’s all about
some golden check list that you MUST follow, if you don’t your face
will fall off and you will turn an off color green

Posted in Internet Marketing, User Experience | 2 Comments