Category Archives: User Experience

Should You Use NPS or Google Reviews? The Answer Is Both!

Should You Use NPS or Google Reviews? The Answer Is BothEvery business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where the rubber meets the road. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.

One popular way of measuring a company’s customer relationships is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction, as well as many SMBs. But it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why. Read more...

Posted in Business Tips, Customer Reviews, Google, User Experience | Leave a comment

Your Webpage Is Not Secure?

Your Webpage Is Not Secure

Did you know that approximately 70% of SMEs and over 80% of large organizations have been breached? It’s been common for some people to click on phishing email links without thinking about its rattle but that is about to change. If your webpage is not secure, you could lose traffic thanks to Google’s Chrome browser move to flag sites that don’t use HTTPS encryption. 

If you are wondering whether your webpage is secure or not and what to do if unsure, then this is your lucky day. We shall take you through webpage security determination, visitor options, and benefits of HTTPS safety. Read more...

Posted in SEO, User Experience, Web Hosting | 9 Comments

How to maximize your web traffic using Mobile Voice Search

Just when you thought your website was fine, along comes Mobile Voice Search and as a small business you have to shift gears again.   But with a few strategic tweaks you can maximize the ability for Local Voice Search like: CortanaSiri Search, Google Voice Assistant to help potential clients find you.

Google Voice Search

In various in forms, these are all recognized names for artificially intelligent virtual assistants.  Potential customers and clients talk to them on their smartphones every day. They became readily available on the market, in 2014 – 2015, and rocketed in use to around 10 percent of global search volume. That is about 50 billion voice searches every month.  In fact, a Google study conducted by Northstar Research revealed that 41 percent of U.S. adults and 55 percent of teens use voice search on a daily basis. You can’t afford to miss the opportunity of one of these vital voice assistants finding your business. Read more...

Posted in Google, Mobile Marketing, SEO, User Experience | 2 Comments

10 Characteristics of a Successful Website

According to NetCraft, an Internet research company, there are over half a billion websites online today. A small fraction of them become successful, but most never make it and become obsolete. But one thing is clear, there are certain characteristics of websites that make them more successful than others. We’ll discuss these characteristics in this article.

Successful Website

10 Characteristics of a Successful Website

There are many elements to feature in your business website that help lead you to success and rewarding results. The following are 10 of the most important: Read more...

Posted in User Experience, Web Design | 5 Comments

5 Ways to Speed Up Your Website

Speed Up SiteThe average website user expects your website to load in 4 seconds or less. If your website is slow, not only are you losing so much business, but your SEO rankings also suffer. Speed optimization is important if you want to reduce the bounce rate of your website – the visitors will be happy, Google too will be happy with your site, and that can only translate to more business for your website.

So what steps can you take to improve the speed of your website? First, there’s the question of hosting.  Knowing the right host for your website will help a lot in improving its loading speed. There are a lot of hosting providers with good customer reviews to choose from – Bluehost, and Hostgator to name a few. You also need to consider the appropriate hosting plan for your site.  Do you go for Shared, VPS or Dedicated Server hosting? Most people find the costs of the latter hosting packages too prohibitive, so they have to settle for a shared hosting plan. But whatever plan you purchase, you’ll need the following 5 tips to provide the optimum speed experience for your users. And it’s amazing the world of difference they can make. Read more...

Posted in User Experience, Web Design | 14 Comments

From Nobody to Influencer: 5 Tips to Building a Successful Blog

Blogging is more popular than ever. Blogs are cheap to set up, easy to run, and can be abandoned easily when they don’t work out. This is both a good and bad thing. Conversations are better when everyone has a chance to make their point, but competition is stiff, and finding success with your blog is easier said than done.

Standing out in a crowd is a difficult task, but new blogs are started everyday that go on to become social hubs and sources of influence. Successful bloggers often have a plan and an understanding of what the right move should be. These five tips will help any new blogger find their way towards success. Read more...

Posted in Blogging, SEO, User Experience | 9 Comments

The Important Shift towards Responsive Web Design

Responsive Web DesignMany people believe the Internet is going through fundamental changes. While the Internet itself has gone through minor changes, the real change has been how the internet is experienced. From large and clunky desktop computers, to sleek laptops, and now to powerful smart phones and tablets, the web experience is evolving at break-neck speed. While many sites have elected to use a mobile friendly design, there is a shift occurring amongst both large and small businesses towards mobile web design. Read more...

Posted in User Experience, Web Design | 4 Comments

It’s About the User: Don’t Be A Search Engine Algorithm Chaser

Search engine traffic is vital to the success of many online businesses. As such, many SEOs are in constant search of new, innovative, and sometimes sneaky ways to increase organic search engine traffic. Sneaky SEO practices require a lot of guesswork and adjustment from algorithm shift to algorithm shift. As such, Google’s own algorithm is updated at least five hundred times each year, with some larger shifts occurring once or twice on average.

These changes are not implemented to destroy SEO, but to knock out the algorithm chasers that are trying to use SEO tactics meant to manipulate their algorithm. Rather than focusing on fundamental SEO practices and a positive user experience, they manipulate inbound links, guess at what may be penalized in the future, and sacrifice relevance and quality for volatile and short term gains. Read more...

Posted in SEO, User Experience | Leave a comment

Turning The Failed A/B Test Into an Ultimate Success

A/B tests are most commonly used to evaluate landing pages by small and mid-sized marketers. You’ve no doubt heard about split test results that were overwhelmingly positive. So why has your split test failed and, more importantly, what can you learn from it? How can you use a failed test to create an ultimate success?

Why Split Tests Fail:

Invalid Testing:

A very common error is to run an invalid test. This boils down to ending the experiment before statistically significant results have been obtained. When the initial results are positive, a enthusiastic webmaster might abandon the testing process. This can produce an invalid conclusion and, ultimately, a failed test. Read more...

Posted in Internet Marketing, User Experience | 1 Comment

How Effective is Your Landing Page?

If there’s one thing that you shouldn’t overlook with search engine marketing, it’s your landing pages. Landing pages play a critical role in the process, and neglecting them is a recipe for disaster. Effective search engine marketing relies on three basic things: landing pages, keywords and bid optimization and creatives. Like many search engine marketers, a landing page’s content may be beyond your control. However, you can influence things by performing thorough, continual analyses and by providing facts-based strategies. At the very least, you need to generate regular quality score and conversion rate reports. With a few additional techniques, you can dramatically enhance your search engine marketing efforts. Learn more below. Read more...

Posted in Internet Marketing, User Experience | 1 Comment