Category Archives: Software & Tools

The Ideal Uses for the Top Social Media Networks

Social NetworkingSocial media can easily be a full-time job if you let it. To maximize the impact of the time you spend on social media, learn from the power users of top networks and the best practices put out by leading social channels themselves. Master the ideal uses of five of the most popular social media channels — Twitter, Facebook, Pinterest, Instagram, and Vine — to boost your impact and your ROI.

Twitter best practices

Twitter maintains a comprehensive business portal that includes best practices for small businesses, nonprofits, and large brands. Generally speaking, Twitter best practices cover when (and how often) to post, what type of content to post, how to engage with fellow Twitter users, and how to measure Twitter impact. As a news-based social site, timeliness and trends are key to Twitter success. Use Twitter to share news of interest in your niche, engage in the conversation surrounding your industry, showcase brand developments and follow your interests. For example, follow colleagues and competitors, share industry news articles, and post links to press releases or new products you’re planning to debut. Use hashtags to tag content so it’s searchable by other Twitter users. Read more...

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5 Reasons Why You Need Social Media Analytics Dashboards

Imagine this.  You grab your morning cup of coffee, and log into your social media dashboard.  At a glance, you can see if your Facebook likes have increased or decreased, how many shares or retweets you had, your traffic from all social media sites to your website, and much more.  You don’t have to log into Facebook, Twitter, Google Analytics, Pinterest Analytics…it’s all right there, in one place, accessible with one click.  By the time you finish your morning cup of coffee, you’ll have gotten a strong sense of how your campaigns fared in the previous 24 hours. Read more...

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A Guide to the Best Free Antivirus Software Applications

Anti VirusUsing an antivirus program plays an important role in keeping both your computer and your personal information safe from unauthorized access, especially when you use the Internet.  So is it worth shelling out money to use commercial antivirus software?

As a user of Microsoft Windows, you have probably been overwhelmed by the number of antivirus applications which are available for protecting your PC against unauthorized access.  There are hundreds of different antivirus programs available which are both free and paid, not to mention the antivirus application which typically comes preinstalled in your PC when you first purchase it. Read more...

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What is a CRM? The Top 4 Ways it can Help Your Small Business

A CRM (Customer Relationship Management) is undoubtedly one of the most valuable tools that any small business can utilize. It is as essential as hiring qualified and dedicated people, and more than likely to have more of a significant long-term effect than any individual employee would.

At its most basic, a CRM system for small businesses streamlines your business relationships as well as the information and data associated with them. Using CRM tools, you can store accounts, customer contacts, prospective client information, sales opportunities and leads in one central cloud location, allowing the information to be accessible by your entire workforce, in real time. Read more...

Posted in Business Tips, Software & Tools | 4 Comments

2 Tips to Promoting Your Business Website in Spy-Mode

If you have just launched a business, you know that lots of effort and focus must go into promoting your website. Let’s face it, physical storefronts don’t have the same drawing power that a good website and consumer online reviews hold. People turn to the Internet to find any service ranging from restaurants to dry cleaning. If you aren’t aggressively promoting your website, your already established competition will eat you alive.

But in addition to marketing there is the urgent need to keep costs down while promoting at maximum efficiency. Knowing that your Webmaster / Internet marketer is utilizing paid time appropriately will help to speed up the process and keep expense at minimum levels. Continue reading to learn two necessary steps required to successfully promote a website and how monitoring software will give employers a better return on their investment. Read more...

Posted in Blogging, Internet Marketing, Social Media, Software & Tools | 2 Comments

Promoting Your Business App with Social Media

touchscreen

If you have done your research and contracted a company to build an app for your business, now you need to get out there and promote it. One of the deciding factors that most likely motivated you to get an app is the fact that mobile app usage has gone up 35 percent in just the last year. This means that just as many people who watch TV also use apps every day.

When marketing your app, it naturally makes sense to turn to social media platforms as a starting point. Twitter, YouTube and Facebook are free, and currently Facebook has more people using it than Google. Read more...

Posted in Mobile Marketing, Social Media, Software & Tools | 4 Comments

Be More Productive with Gmail Notifier

Gmail NotifierLet’s face it – Google has done a great job with Gmail. It’s simple, clean and fast. Checking email couldn’t be any easier… or, can it?

Just when you thought it couldn’t get easier to manage your Gmail account, there’s this software called Gmail Notifier. It makes managing your Gmail accounts, a breeze. I say “accounts” because it allows you to manage up to 5 Gmail accounts with a single log in. Many of us who work online, have multiple Gmail accounts, and it sometimes can be a pain to log in and out of each account. Read more...

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How to Remember a Long Password

Password Security

Read this article if you want to protect your privacy and avoid data theft!

Everybody knows the importance of using a strong computer password. Even so, there’s a logical reason for highly guessable passwords like LOVE, QWERTY, JESUS and PASSWORD being all too common: We have human brains and too many digital accounts! Now that we’re expected to have unique passwords for so many services, it’s more difficult than ever to maintain mental notes of passwords that work. This article from the data privacy folks at hostingreviews.com gives you fun tips for creating and remembering passwords that are hard to crack. Read more...

Posted in Data & Analytics, Software & Tools | 1 Comment

Search Engine Submissions in 2013

Search Engine SubmissionsSearch engine submissions have been on the downward trend since the early 2000’s. However, many people still utilize submission services to save time and increase exposure across the smaller search engines.

During the 90’s to early 2000’s, search engine submissions were the talk of the town and it seemed to be the fastest way to get a site indexed by the search engines.

These days, it’s a very different story. With the advancement of search engine technology, the time it takes to discover and index new web pages has drastically changed. Back in the days, it used to take weeks, if not months, to get a new site indexed in Google or Yahoo. But today, it can take as little as a few minutes to hours before a new page is indexed. Read more...

Posted in Search Engines, SEO, Software & Tools | 8 Comments

5 Tips to Promote Your Website for Mobile Marketing

Smartphone usage is growing — so much so that, by 2014, smartphone users are estimated to outnumber desktop computer users. Mobile users generally need Web content on the go, so if they can’t find what they need on your website, they may go to your competitor instead.

Mobile users have a much smaller screen with which to view your website, which means your standard website just won’t work on a 3- or 5-inch mobile screen. A mobile website that displays crucial information, such as hours of operation, location, and menu items, will satisfy these users. Displaying the information in a sleek interface with legible font makes your site readable. Once you have a rudimentary website with basic search engine optimization, conduct search term research to understand what your visitors are looking for when they come to your site. Then, optimize your site by following these tips. Read more...

Posted in Internet Marketing, Mobile Marketing, Software & Tools | 6 Comments