Category Archives: Social Media

We Increased Our Social Sharing By 300%

Boost Social SharingWe must admit the fact that it’s exasperating to see other individuals getting lots of social media shares while you get nothing even though your content is greater. Social sharing buttons offer an incredible way of attracting more traffic to your website. Typically, the visitors to your business website share out blog posts to their social media timelines, and you end up getting more links to your site since more people see it elsewhere.

Before you even know it, you will be on top of Google and be enjoying ongoing traffic which will push your business forward. Recently we had small tweaks on our social sharing buttons, and we managed to increase our social sharing by 300%. Is it sounding too good to be true? Read on to discover how we achieved this significant milestone with simple tweaks. Read more...

Posted in Social Media | 1 Comment

Boost Your Instagram Profile With These Tips For 2018

Boost Your Instagram Profile

Are you looking for new strategies to improve your business profile on Instagram? Despite being a new bird in the social media arena, Instagram users hit its highest 700 million users by the end of 2017. Behind this growth in numbers is a strong realization among investors that social media is the most reliable and efficient strategy to reach prospective clients.

Getting followers on Instagram is no longer a breeze with old tactics. The game has advanced and so should your strategies. Here are five techniques to beat Instagram algorithm and get followers to boost your sells. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 8 Comments

Facebook Advertising Tips – Tips For The Next Facebook Ad

Tips to Optimize Your Next Facebook Campaign

Tips To Optimize Your Next Facebook Campaign

Using Facebook to promote your company and brand is a way to maximize your reach when you have a specific target demographic in mind. Knowing how to properly optimize your next Facebook campaign can ultimately help reduce advertising spending while providing higher conversion rates for products and services you are promoting. 

Separate Mobile and Desktop Campaigns

When launching new Facebook ad campaigns it is essential to separate mobile and desktop promotions from one another. The newsfeed that appears on desktop versions of Facebook differs from the mobile version, which is why it is necessary to create two separate individual campaigns for each type of device being used. Testing multiple versions of each campaign you have in mind is also ideal for both mobile and desktop users to learn more about which type of promotion works best for your audience. Read more...

Posted in Mobile Marketing, Social Media | 2 Comments

Facebook For Business – 6 Tips

Make Your Facebook Business Page Stand Out

Facebook has grown to become one of the most competitive social media networks in digital marketing. The platform has at least 1.6 billion users with over 50 million businesses competing to have a share of this market segment. However, achieving the best out of Facebook isn’t a walk in the park. You need to make an instant and everlasting impression on your customers. Therefore, the big question is; how can you make Facebook work for your business? Here are the top six tips to help you. Read more...

Posted in Business Tips, Social Media | 4 Comments

How Does The Facebook Update Impact My Business?

Facebook Update And My Business?

Some publishers say that organic ads on Facebook are dead. Others are quite anxious about the huge News Feed algorithm changes that Facebook is rolling out rather quickly. A few businesses are taking their ball and going home right now.

What does the new Facebook mean for your business? Let’s cut through the rumors to the actual changes that are being made.

A More Personalized Facebook News Feed

For Facebook users, the News Feed will now prioritize the news items that friends and family prioritize instead of a general feed for all users. In this way, Facebook is following the new social trend of localizing content that many other platforms are taking on. Read more...

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7 Tips to Stay Updated With the Latest Trends in Social Media Marketing

Latest Trends Social Media Marketing

Building and expanding a successful brand requires more than the ability to deliver high-quality goods and services to your customers. Today, utilizing social media is a cornerstone of most successful companies today, whether they solely cater to locals or international followers. Staying updated with the latest trends in social media marketing is essential whether you are launching a new start-up from the ground up or seeking to further the success of an existing business. With the right social media marketing insight, outperform competitors while truly making a memorable impression in any industry you represent.  Read more...

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How Word of Mouth Marketing Can Help Small Businesses Conquer Social Media

Word Of Mouth Marketing

One of the biggest challenges of marketing is measuring activity you can’t see, word of mouth marketing. For every social media share or ad click, there are hundreds of unseen interactions adding to your ROI.

Customers talk about your business in casual conversations or tell friends to check out your website. Others write customer reviews or detail their experiences with your product in a blog post. All of these interactions are powerful forms of word of mouth marketing that improve leads and conversions. Like many small business owners, you may recognize the importance of word of mouth marketing, but are you actively encouraging these interactions? Read more...

Posted in Internet Marketing, Social Media | 1 Comment

4 Digital Marketing Strategy Tips

So, you’ve decided to expand your marketing efforts to digital marketing. This is great! In 2016, businesses spent over $60 billion on digital marketing. It is important to note, however, that marketing specialist will vary in their opinions on the most effective forms of online digital marketing. According to one study, 72 percent of marketers stated it was relevant content that served as their most effective form of online marketing. Another study showed that 93 percent of businesses believed it was their social media content that worked as their best online marketing strategy. As you can see, opinions will vary. What you need to know, though, is that marketing is marketing. You are going to have to try different methods out to find which one works for you. As for now, let’s take a quick look at the top four digital marketing strategy tips your business needs to be taking advantage of.  Read more...

Posted in Blogging, Internet Marketing, Social Media | 1 Comment

3 Quick Wins Snapchat Can Grow Your Business

When new marketing platforms are established, it is usually the businesses that jump aboard first that receive the largest returns on their investments. Way back in the 1990s, email open rates had a 90 percent success rate. And then when AdWords first hit the online scene, highly competitive keywords could be snatched up for rock-bottom prices. And let’s don’t forget about Facebook. Back in 2008 and 2009, marketers could run ads that cost much less per lead than what they are nowadays. Why is that new marketing techniques are so cheap and effective at first, yet as time goes on they become more expensive and less effective? Does the answer to this question really matter? No, all you need to know is that when a new marketing platform becomes available, it is your responsibility as a marketing specialist to take advantage of it as soon as possible to secure the largest return on your investment. For now, let’s take a look at how you can leverage Snapchat to market your products and services to consumers.  Read more...

Posted in Business Tips, Social Media | 1 Comment

AddMe Member Survey Results 2017

Below are the results of the recent survey we conducted on AddMe. AddMe members consist of small to medium business and digital marketing agencies. 

The digital marketing statistics about social media, local business reviews and ROI are a great help for our team, we hope you also find the results as valuable. 

What percent do you use social media to promote your business?

What percent do you use social media to promote your business?

Where do you see the greatest ROI promoting your business / product?

Where do you see the greatest ROI promoting your business / product?

Do you rely on customer reviews for your business?

Do you rely on customer reviews for your business?

Have you ever given a business review online e.g. Yelp or Google Review?

Have you ever given a business review online e.g. Yelp or Google Review?

Lastly, what would you like to see more of from AddMe?

Lastly, what would you like to see more of from AddMe?

Please feel free to share these results with your network.

Posted in Announcements, Business Tips, Internet Marketing, Poll Results, Social Media | 6 Comments