Category Archives: Social Media

Best Tools For Online Marketing In 2018

Best Tools For Online MarketingLong gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you aren’t sure how, this content is for you. The following are just a few of the best free tools you as a business owner can implement to get your online marketing strategy moving in the right direction: Read more...

Posted in Business Tips, Email Marketing, Internet Marketing, Social Media | Leave a comment

How to Appeal to Users of Instagram With Visual Campaigns

How to Appeal to Users of Instagram With Visual Campaigns

Instagram, owned by Facebook, is one of the most popular social networking platforms that focuses on visuals to relay messages, thoughts, and stories. Instagram allows users to upload single photos, collages, and even video clips that can be edited with the use of filters and other built-in tools the app provides. Appealing to users of Instagram with visual campaigns can drastically increase followers and interest in your brand, whether you’re promoting a clothing line or a website that offers free content. Implementing a few tips when creating your next Instagram marketing campaign helps to maximize your reach and overall ROI.  Read more...

Posted in Content Strategy, Social Media | Leave a comment

How to Increase ROI With 5 Cost-Saving Facebook Ad Tricks

How to Increase ROI With 5 Cost-Saving Facebook Ad TricksFacebook currently boasts approximately 2.19 billion active monthly users. In other words, advertising on this platform gives marketers the opportunity to reach a wide range of potential customers. Facebook also gives marketers the option to target specific types of users when posting ads.

That said, simply creating an advertisement, outlining what types of users you want to see it, and publishing it blindly isn’t enough to guarantee a successful campaign. Optimizing your return on investment means doing as a Facebook marketing company would. Familiarize yourself with techniques that boost the performance of your ads, and you’ll reap the rewards. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 2 Comments

The History Of Snapchat, And Why You Should Care

The History Of Snapchat, And Why You Should Care

In a world awash in social apps, and more being created almost every day, Snapchat stands out as one of the most successful, in the top five in fact, right up there with Twitter, Google+, LinkedIn, and the biggest of them all, world-conquering Facebook. Launched in 2011, by the latter part of 2014 the app had 30 million active users and 60 million downloads, and over 40% of 18 year-olds in the United States were using Snapchat on a daily basis, multiple times per day in fact. The Snapchat saga is an interesting and informative story for any would-be Internet entrepreneur, a rags-to-riches (well, sorta) tale full of ups and downs, mostly ups, and infighting. Read more...

Posted in Business Tips, Mobile Marketing, Social Media | Leave a comment

Fall Campaigns to Boost Followers on Social Media

Fall Campaigns to Boost Followers on Social Media

Boosting followers on social media requires an authentic connection with your audience, whether you are promoting a book or selling clothing with your online eCommerce store. A campaign that resonates with followers promotes engagement and interest in your brand, which is why it is important to consider the audience and demographic you want to appeal to before going live with a new strategic promotion. In order to maximize your reach online when Fall begins to arrive, implement autumn-themed campaigns to increase your ROI and truly drive your promotion home.   Read more...

Posted in Content Strategy, Internet Marketing, Social Media | Leave a comment

The Benefits of Newsjacking for SEO

Breaking News News Jacking

Are you getting fewer and fewer leads from content marketing? While your tried-and-true content may be valuable to loyal followers, you have to be willing to try new things to reach larger audiences. Changing up your strategy is essential to spark interest among people who aren’t currently viewing your content. Newsjacking allows you to piggyback on trending topics and improve SEO, driving more inbound leads to your site.

What Is Newsjacking?

Just about everyone knows a chatterbox who always has the scoop on what’s happening in the neighborhood or at work. More than likely, this person isn’t satisfied with only sharing the facts. The bigger the story, the more attractive it is to an audience. So, the storyteller can’t resist putting a personal spin on every tale to stand out and gain attention. Read more...

Posted in SEO, Social Media | 2 Comments

6 Free Tools To Win Your Blog More Social Traffic

6 Free Tools Social Media

Everyone talks about how crucial it is to use blogging and social media to draw attention to your brand. But you can churn out posts every day, and they will immediately get lost among hordes of content if you don’t have a way to make your site stand out.

With the right resources, it’s easier to develop highly shareable content and grow a large audience on social media. Start using these free blogging tools to step up your game and gain more visibility for your site.

1. Social Sharing Buttons

Online content has no value, unless people look at it. The point of pro blogging is to provide information that’s useful to a wide audience, so your content gets a “thumbs up” from search engines. Read more...

Posted in Content Strategy, Social Media, Software & Tools | Leave a comment

How Do I Boost My Facebook Reviews?

How Do I Boost My Facebook Reviews?

We work with thousands of business every day, and one of the most common questions we get asked is, “How Do I Boost My Facebook Reviews?”. Before you begin enjoying the benefits of Facebook reviews, you must first convince customers to write them. Here are some tips to boost your Facebook reviews and increase consumer confidence in your company.

1. Set up your Facebook page to allow reviews from customers

If you don’t add the reviews section to your Facebook page, your customers won’t be able to leave any feedback. Check your page to make sure reviews have been enabled. If you find that reviews are not enabled on your page, simply go to your page’s settings, click “Edit Page” and select “Add a Tab.” Click the “Add Tab” button next to “Reviews.” Read more...

Posted in Business Tips, Customer Reviews, Social Media | 5 Comments

Boost Instagram Followers During Holidays

Boosting Instagram Followers During HolidaysAs of 2017, Instagram has amassed more than 800 million users worldwide, making it a leading social media platform for entrepreneurs and individuals alike. Using Instagram to promote your business, brand and website provides you with a platform to maximize your reach while sharing your branding along with interactive videos and imagery with those who have a genuine interest in your updates. When the holidays begin to arrive, there are a few tips and tricks to keep in mind to guarantee success with any type of marketing campaign you have in mind. Read more...

Posted in Content Strategy, Internet Marketing, Social Media | Leave a comment

Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained. Read more...

Posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media | 5 Comments