Category Archives: Social Media

The No.1 Thing You Must Do For Your Facebook Page

The No.1 Thing You Must Do For Your Facebook PageLaunching a Facebook business page can be an incredible way of opening doors to reach the over 2 billion users on the social media platform. A Facebook business page provides a unique and responsive platform through which your customers can interact with the company, leave reviews about your service and also share your posts all over other social media platforms.

Although this sounds like an easy and ideal way that you can get your business up and running, there is more to it other than just creating the page. So, have you been wondering what is the No. 1 thing that you must do for your Facebook page to attract more clients? Read more...

Posted in Business Tips, Customer Reviews, Social Media | Leave a comment

The Right (and Wrong) Way to Handle Negative Customer Reviews

The Right (and Wrong) Way to Handle Negative Customer ReviewsReading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty. Read more...

Posted in Business Tips, Customer Reviews, Social Media | 2 Comments

6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEOSocial media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.

Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization. Read more...

Posted in Internet Marketing, Local SEO, Search Engines, SEO, Social Media | 4 Comments

We Increased Our Social Sharing By 300%

Boost Social SharingWe must admit the fact that it’s exasperating to see other individuals getting lots of social media shares while you get nothing even though your content is greater. Social sharing buttons offer an incredible way of attracting more traffic to your website. Typically, the visitors to your business website share out blog posts to their social media timelines, and you end up getting more links to your site since more people see it elsewhere.

Before you even know it, you will be on top of Google and be enjoying ongoing traffic which will push your business forward. Recently we had small tweaks on our social sharing buttons, and we managed to increase our social sharing by 300%. Is it sounding too good to be true? Read on to discover how we achieved this significant milestone with simple tweaks. Read more...

Posted in Social Media | 1 Comment

Boost Your Instagram Profile With These Tips For 2018

Boost Your Instagram Profile

Are you looking for new strategies to improve your business profile on Instagram? Despite being a new bird in the social media arena, Instagram users hit its highest 700 million users by the end of 2017. Behind this growth in numbers is a strong realization among investors that social media is the most reliable and efficient strategy to reach prospective clients.

Getting followers on Instagram is no longer a breeze with old tactics. The game has advanced and so should your strategies. Here are five techniques to beat Instagram algorithm and get followers to boost your sells. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 6 Comments

Facebook Advertising Tips – Tips For The Next Facebook Ad

Tips to Optimize Your Next Facebook Campaign

Tips To Optimize Your Next Facebook Campaign

Using Facebook to promote your company and brand is a way to maximize your reach when you have a specific target demographic in mind. Knowing how to properly optimize your next Facebook campaign can ultimately help reduce advertising spending while providing higher conversion rates for products and services you are promoting. 

Separate Mobile and Desktop Campaigns

When launching new Facebook ad campaigns it is essential to separate mobile and desktop promotions from one another. The newsfeed that appears on desktop versions of Facebook differs from the mobile version, which is why it is necessary to create two separate individual campaigns for each type of device being used. Testing multiple versions of each campaign you have in mind is also ideal for both mobile and desktop users to learn more about which type of promotion works best for your audience. Read more...

Posted in Mobile Marketing, Social Media | 2 Comments

Facebook For Business – 6 Tips

Make Your Facebook Business Page Stand Out

Facebook has grown to become one of the most competitive social media networks in digital marketing. The platform has at least 1.6 billion users with over 50 million businesses competing to have a share of this market segment. However, achieving the best out of Facebook isn’t a walk in the park. You need to make an instant and everlasting impression on your customers. Therefore, the big question is; how can you make Facebook work for your business? Here are the top six tips to help you. Read more...

Posted in Business Tips, Social Media | 4 Comments

How Does The Facebook Update Impact My Business?

Facebook Update And My Business?

Some publishers say that organic ads on Facebook are dead. Others are quite anxious about the huge News Feed algorithm changes that Facebook is rolling out rather quickly. A few businesses are taking their ball and going home right now.

What does the new Facebook mean for your business? Let’s cut through the rumors to the actual changes that are being made.

A More Personalized Facebook News Feed

For Facebook users, the News Feed will now prioritize the news items that friends and family prioritize instead of a general feed for all users. In this way, Facebook is following the new social trend of localizing content that many other platforms are taking on. Read more...

Posted in Announcements, Business Tips, Social Media | Leave a comment

7 Tips to Stay Updated With the Latest Trends in Social Media Marketing

Latest Trends Social Media Marketing

Building and expanding a successful brand requires more than the ability to deliver high-quality goods and services to your customers. Today, utilizing social media is a cornerstone of most successful companies today, whether they solely cater to locals or international followers. Staying updated with the latest trends in social media marketing is essential whether you are launching a new start-up from the ground up or seeking to further the success of an existing business. With the right social media marketing insight, outperform competitors while truly making a memorable impression in any industry you represent.  Read more...

Posted in Business Tips, Social Media | Leave a comment

How Word of Mouth Marketing Can Help Small Businesses Conquer Social Media

Word Of Mouth Marketing

One of the biggest challenges of marketing is measuring activity you can’t see, word of mouth marketing. For every social media share or ad click, there are hundreds of unseen interactions adding to your ROI.

Customers talk about your business in casual conversations or tell friends to check out your website. Others write customer reviews or detail their experiences with your product in a blog post. All of these interactions are powerful forms of word of mouth marketing that improve leads and conversions. Like many small business owners, you may recognize the importance of word of mouth marketing, but are you actively encouraging these interactions? Read more...

Posted in Internet Marketing, Social Media | 1 Comment