- Google Tools To Help You Master Search Engine Marketing
- How Does Local Search Work To Grow Business in 2018?
- The No.1 Thing You Must Do For Your Facebook Page
- How to Choose Your Company’s Voice
- Top Search Engines For 2018
- The Right (and Wrong) Way to Handle Negative Customer Reviews
- 6 Social Media Practices That Boost SEO
- We Increased Our Social Sharing By 300%
- Boost Customer Loyalty With These 5 Email Marketing Tips
- Online Review Monitoring – Do You Monitor Your Business Reviews?
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Category Archives: Social Media
Posted on April 9, 2018 by Matt Clarke
Launching a Facebook business page can be an incredible way of opening doors to reach the over 2 billion users on the social media platform. A Facebook business page provides a unique and responsive platform through which your customers can interact with the company, leave reviews about your service and also share your posts all over other social media platforms.
Although this sounds like an easy and ideal way that you can get your business up and running, there is more to it other than just creating the page. So, have you been wondering what is the No. 1 thing that you must do for your Facebook page to attract more clients? Read more...
Posted on March 26, 2018 by ShadayS
Reading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty. Read more...
Posted on March 21, 2018 by Matt Clarke
Social media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.
Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization. Read more...
Posted on March 20, 2018 by Matt Clarke
We must admit the fact that it’s exasperating to see other individuals getting lots of social media shares while you get nothing even though your content is greater. Social sharing buttons offer an incredible way of attracting more traffic to your website. Typically, the visitors to your business website share out blog posts to their social media timelines, and you end up getting more links to your site since more people see it elsewhere.
Before you even know it, you will be on top of Google and be enjoying ongoing traffic which will push your business forward. Recently we had small tweaks on our social sharing buttons, and we managed to increase our social sharing by 300%. Is it sounding too good to be true? Read on to discover how we achieved this significant milestone with simple tweaks. Read more...
Posted on February 19, 2018 by Matt Clarke
Are you looking for new strategies to improve your business profile on Instagram? Despite being a new bird in the social media arena, Instagram users hit its highest 700 million users by the end of 2017. Behind this growth in numbers is a strong realization among investors that social media is the most reliable and efficient strategy to reach prospective clients.
Getting followers on Instagram is no longer a breeze with old tactics. The game has advanced and so should your strategies. Here are five techniques to beat Instagram algorithm and get followers to boost your sells. Read more...
Posted on February 15, 2018 by AhsleyQ
Tips To Optimize Your Next Facebook Campaign
Using Facebook to promote your company and brand is a way to maximize your reach when you have a specific target demographic in mind. Knowing how to properly optimize your next Facebook campaign can ultimately help reduce advertising spending while providing higher conversion rates for products and services you are promoting.
Separate Mobile and Desktop Campaigns
When launching new Facebook ad campaigns it is essential to separate mobile and desktop promotions from one another. The newsfeed that appears on desktop versions of Facebook differs from the mobile version, which is why it is necessary to create two separate individual campaigns for each type of device being used. Testing multiple versions of each campaign you have in mind is also ideal for both mobile and desktop users to learn more about which type of promotion works best for your audience. Read more...
Posted on February 6, 2018 by Matt Clarke
Facebook has grown to become one of the most competitive social media networks in digital marketing. The platform has at least 1.6 billion users with over 50 million businesses competing to have a share of this market segment. However, achieving the best out of Facebook isn’t a walk in the park. You need to make an instant and everlasting impression on your customers. Therefore, the big question is; how can you make Facebook work for your business? Here are the top six tips to help you. Read more...
Posted on January 23, 2018 by Chris D
Some publishers say that organic ads on Facebook are dead. Others are quite anxious about the huge News Feed algorithm changes that Facebook is rolling out rather quickly. A few businesses are taking their ball and going home right now.
What does the new Facebook mean for your business? Let’s cut through the rumors to the actual changes that are being made.
A More Personalized Facebook News Feed
For Facebook users, the News Feed will now prioritize the news items that friends and family prioritize instead of a general feed for all users. In this way, Facebook is following the new social trend of localizing content that many other platforms are taking on. Read more...
Posted on January 17, 2018 by AhsleyQ
Building and expanding a successful brand requires more than the ability to deliver high-quality goods and services to your customers. Today, utilizing social media is a cornerstone of most successful companies today, whether they solely cater to locals or international followers. Staying updated with the latest trends in social media marketing is essential whether you are launching a new start-up from the ground up or seeking to further the success of an existing business. With the right social media marketing insight, outperform competitors while truly making a memorable impression in any industry you represent. Read more...
Posted on December 11, 2017 by ShadayS
One of the biggest challenges of marketing is measuring activity you can’t see, word of mouth marketing. For every social media share or ad click, there are hundreds of unseen interactions adding to your ROI.
Customers talk about your business in casual conversations or tell friends to check out your website. Others write customer reviews or detail their experiences with your product in a blog post. All of these interactions are powerful forms of word of mouth marketing that improve leads and conversions. Like many small business owners, you may recognize the importance of word of mouth marketing, but are you actively encouraging these interactions? Read more...