Category Archives: Social Media

Do You Really Need a Website When You Have Social Media?

Why do you need a website when Social Media is all the rage?

Is it worth the investment and extra expense?

Social media is one of the best places to promote your business and gain customers through engagement and building devotees. If you have a solid social media following and engage in trust-building relationships with potential customers, you may wonder why you need a website at all. Facebook offers you a page that acts as websites for potential customers to find you, Twitter connects you with an entire world of people in 140 characters, and with the Instagram and Pinterest gaining in popularity, promote yourself online is endless. You might find owning a website isn’t worth the money. But, aha! It is! Read on to find out why. Read more...

Posted in Social Media, Web Design | Leave a comment

What to Look for in Social Media Monitoring Tools

Social Media Monitoring Tools

Social media marketing has become a preferred method of reaching and acquiring new customers for both new and existing businesses. In order to launch increasingly effective social media campaigns, social media monitoring tools and services are essential. Knowing what to look for in social media monitoring tools ensures you are able to collect, organize, and use the data you need to drive web traffic, increase conversion rates, and maximize your online reach.

Define Your Goals and Objectives

Before settling on a social media monitoring tool, define clear goals and objectives for your brand.  What questions do you wish to answer most about your business and target audience? Some objectives to keep in mind include: Read more...

Posted in Business Tips, Social Media, Software & Tools | Leave a comment

Responding to Comments on Social Media: A Guide

Responding Comments Social Media

Social media has given brands the opportunity to connect with their customers in a new way. Brands now have the chance to help customers with problems on these platforms, as well as receiving feedback, positive and negative. What should you do when you’re receiving negative comments on social media? Should you ignore them? Delete them? Responding to comments on social media can be difficult to navigate – if you don’t have a plan. With some planning and anticipation, you can make your responses much more effective. Read more...

Posted in Blogging, Business Tips, Social Media | Leave a comment

SEO Tip: How to Use Images for Link Building?

Images For Seo Link Building

Every day, internet users share millions of illustrations, photos and memes to tell stories and present their ideas to the world. Visuals express a great deal of information without words and provide more context for your written content. Images provide a great opportunity to grab attention, reach diverse audiences, and ultimately, market your brand. That’s exactly why you should be using this invaluable form of content to get your site to the top of search results.

Images and the Sharing Economy

As a marketer, you’re always looking for ways to attract more site visitors. Most of your site content probably focuses on anticipating the needs of your audience, so you can provide information that answers the right questions. People who come to your site might stick around if they find what they’re looking for, but only a small fraction of those visitors will link to your content. Read more...

Posted in SEO, Social Media | Leave a comment

Best Tools For Online Marketing In 2018

Best Tools For Online MarketingLong gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you aren’t sure how, this content is for you. The following are just a few of the best free tools you as a business owner can implement to get your online marketing strategy moving in the right direction: Read more...

Posted in Business Tips, Email Marketing, Internet Marketing, Social Media | 2 Comments

How to Appeal to Users of Instagram With Visual Campaigns

How to Appeal to Users of Instagram With Visual Campaigns

Instagram, owned by Facebook, is one of the most popular social networking platforms that focuses on visuals to relay messages, thoughts, and stories. Instagram allows users to upload single photos, collages, and even video clips that can be edited with the use of filters and other built-in tools the app provides. Appealing to users of Instagram with visual campaigns can drastically increase followers and interest in your brand, whether you’re promoting a clothing line or a website that offers free content. Implementing a few tips when creating your next Instagram marketing campaign helps to maximize your reach and overall ROI.  Read more...

Posted in Content Strategy, Social Media | Leave a comment

How to Increase ROI With 5 Cost-Saving Facebook Ad Tricks

How to Increase ROI With 5 Cost-Saving Facebook Ad TricksFacebook currently boasts approximately 2.19 billion active monthly users. In other words, advertising on this platform gives marketers the opportunity to reach a wide range of potential customers. Facebook also gives marketers the option to target specific types of users when posting ads.

That said, simply creating an advertisement, outlining what types of users you want to see it, and publishing it blindly isn’t enough to guarantee a successful campaign. Optimizing your return on investment means doing as a Facebook marketing company would. Familiarize yourself with techniques that boost the performance of your ads, and you’ll reap the rewards. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 2 Comments

The History Of Snapchat, And Why You Should Care

The History Of Snapchat, And Why You Should Care

In a world awash in social apps, and more being created almost every day, Snapchat stands out as one of the most successful, in the top five in fact, right up there with Twitter, Google+, LinkedIn, and the biggest of them all, world-conquering Facebook. Launched in 2011, by the latter part of 2014 the app had 30 million active users and 60 million downloads, and over 40% of 18 year-olds in the United States were using Snapchat on a daily basis, multiple times per day in fact. The Snapchat saga is an interesting and informative story for any would-be Internet entrepreneur, a rags-to-riches (well, sorta) tale full of ups and downs, mostly ups, and infighting. Read more...

Posted in Business Tips, Mobile Marketing, Social Media | Leave a comment

Fall Campaigns to Boost Followers on Social Media

Fall Campaigns to Boost Followers on Social Media

Boosting followers on social media requires an authentic connection with your audience, whether you are promoting a book or selling clothing with your online eCommerce store. A campaign that resonates with followers promotes engagement and interest in your brand, which is why it is important to consider the audience and demographic you want to appeal to before going live with a new strategic promotion. In order to maximize your reach online when Fall begins to arrive, implement autumn-themed campaigns to increase your ROI and truly drive your promotion home.   Read more...

Posted in Content Strategy, Internet Marketing, Social Media | Leave a comment

The Benefits of Newsjacking for SEO

Breaking News News Jacking

Are you getting fewer and fewer leads from content marketing? While your tried-and-true content may be valuable to loyal followers, you have to be willing to try new things to reach larger audiences. Changing up your strategy is essential to spark interest among people who aren’t currently viewing your content. Newsjacking allows you to piggyback on trending topics and improve SEO, driving more inbound leads to your site.

What Is Newsjacking?

Just about everyone knows a chatterbox who always has the scoop on what’s happening in the neighborhood or at work. More than likely, this person isn’t satisfied with only sharing the facts. The bigger the story, the more attractive it is to an audience. So, the storyteller can’t resist putting a personal spin on every tale to stand out and gain attention. Read more...

Posted in SEO, Social Media | 2 Comments