- Google Tools To Help You Master Search Engine Marketing
- How Does Local Search Work To Grow Business in 2018?
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- How to Choose Your Company’s Voice
- Top Search Engines For 2018
- The Right (and Wrong) Way to Handle Negative Customer Reviews
- 6 Social Media Practices That Boost SEO
- We Increased Our Social Sharing By 300%
- Boost Customer Loyalty With These 5 Email Marketing Tips
- Online Review Monitoring – Do You Monitor Your Business Reviews?
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Category Archives: SEO
Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.
Benefit of Backlinks
Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other.
14 Simple Tips that Can and Will Produce Web Traffic
The more traffic your site has, the more exposure your brand will gain, hopefully translating into higher sales revenue. When increasing traffic to your site, you ideally want to make sure it is the right type of traffic — an audience that is interested in your product; these are the people who are most likely to make a purchase and refer other people to your site. When people visit your site, you can entice them to sign up for a newsletter, thus collecting their email and being able to promote your products and services to them on a long-term basis. And while many methods for increasing website traffic can cost a pretty penny, there are several options you can take advantage of that won’t cost you a dime. For now, let’s take a look at 14 simple tips that can and will produce free website traffic.
SEMrush SEO Ranking Factors Study
Used by more than 1.5 million marketers across the world, SEMrush has become a highly-successful SaaS product. It has been discovered that direct website traffic is the most important and influential ranking factor; this is why it is so important to get users to go straight to your site. Recent research was conducted regarding the product, and here is a 2017 Summary of the SEM Rush SEO Ranking Factors study.
- 65 percent of domains that have good rankings for high-volume keywords are HTTPS sites.
- For domains ranking within the Top-3, their bounce rate is 49 percent. And it might be surprising to know that 18 percent of domains that rank well for high-volume keywords don’t actually have the keyword in the body of their content.
- Three percent of backlinks contain a keyword in the anchor text.
- Backlink factors are very important when it comes to rankings.
- All backlink factors, except for those related to anchor texts, share 5th place in the backlink importance chart. And all of these factors impact one another, meaning if you change one factor but don’t change the others, you aren’t likely to see an improvement.
- Keywords used in titles, meta descriptions, and the body of texts aren’t as influential as other ranking factors.
What is the number one take away from the SEMRush research?
Make sure your website is using HTTPS. If you don’t have an HTTPS site, you need to get one. The majority of domains in the high-volume group have an HTTPS version of their site. And when you create your site, don’t overlook the importance of analyzing behavior signals, such as whether or not customers are coming to your site via another site or directly through a search bar. If they are coming straight to your site, this is a good sign to Google and other search engines that your site has high authority and value.
We work with a variety of car dealers, helping with their local search and collecting more customer reviews for their car dealerships. Not all car dealer reviews are positive. We have outlined some of the challenges they have been facing and how they are resolved with some simple SEO and the a spirit of customer service.
The online review site is the new word of mouth. As much as you may want to create good business relationships with all of your customers, some of them will fall through the cracks. When this happens, you can expect a bad review! People are much more likely to write out of anger than they are when things go well.
Link building is one of the most important pieces of building a solid, reputable website. The problem is, building good links while avoiding links that will tank your search engine ranking is hard to do. Just when you think you get a handle on all of the inbound, outbound and internal links on your website, the rules about what is helpful will change. This post we cover what the difference is between nofollow and dofollow links, and how these impact link building.
Understanding the Importance of DoFollow Links
A dofollow link is a link you want Google to follow and consider when calculating the relevance of your website. Dofollow is the default on links for your website. When your website has useful information that others want to link to, you will begin to see incoming links from reputable sources. This type of link tells search engines (mainly Google) that your website is important and helpful to the website that the link originates from. Spammers were once able to get thousands of links within hours using this default setting, causing Google to come up with <rel=”nofollow”> to disallow bad links.
Just when you thought your website was fine, along comes Mobile Voice Search and as a small business you have to shift gears again. But with a few strategic tweaks you can maximize the ability for Local Voice Search like: Cortana, Siri Search, Google Voice Assistant to help potential clients find you.
In various in forms, these are all recognized names for artificially intelligent virtual assistants. Potential customers and clients talk to them on their smartphones every day. They became readily available on the market, in 2014 – 2015, and rocketed in use to around 10 percent of global search volume. That is about 50 billion voice searches every month. In fact, a Google study conducted by Northstar Research revealed that 41 percent of U.S. adults and 55 percent of teens use voice search on a daily basis. You can’t afford to miss the opportunity of one of these vital voice assistants finding your business.
Consumers these days can find any service or item with a quick Google search. In a recent article from Search Engine Watch, Customer reviews: The not-so-secret SEO tactic, points out this convenience for customers is why companies are seeing an increased need for transparency. It helps a business stand out from competitors. One of the ways a company will stand out is through Google Customer Reviews. We’ve highlighted key parts of the Search Engine Watch article we think are most important.
Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.
Let’s take a look at how you can boost your Google listings with local business reviews.
On September 18, 2015 Google released a note to website owners regarding the recent increase in Webmaster Guidelines violations. The Google post alerted website owners about the automated and manual actions that are taken against websites that violate the listed Webmaster Guidelines. Website owners can now see which areas of their site have violated the guidelines. The sites can then be fixed to realign with the listed guidelines. Once the site has been fixed it can be submitted as a “reconsideration request” to Google. By taking the steps needed to fix the site, the manual action can be removed. However, if you want to avoid a violation in the first place, then there are several steps that you should take.
The Google algorithm experts are at it again. Earlier this month Google officially confirmed to Search Engine Land that it has performed another “quality update.” This quality update has appropriately been dubbed the “Phantom Update.” But what does it mean to the average website user? What does it entail for small business owners?
What is the “Phantom Update” and what does it mean for your site?
There are a fair amount of rumors concerning Google’s “Phantom Update” swirling around webmaster blogs and SEO chat rooms. In essence, the update has shown that Google has made changes to its core ranking algorithm. The recent changes are aimed at better processing website quality signals. In other words, quality will continue to “reign queen” on Google’s search ranking algorithm.