Category Archives: SEO

Fix Broken Website Links to Improve SEO and Site Ranking

Fix Broken Website Links to Improve SEO and Site RankingNothing drives people away from your website faster than a slew of broken links. Imagine clicking on a link and expecting to learn more about a topic or see a great video. Instead, you’re hit with the infamous 404 error — a virtual dead end that leaves you wondering what could have been.

Having a broken link once in a while probably won’t cause a big problem. But if visitors constantly run into errors on your site, they will stop coming back. Broken links make your site seem poorly maintained, both to users and web crawlers. Over time, your site ranks lower and lower in search engines, which means fewer people will find you through organic search. Read more...

Posted in SEO, Software & Tools | 2 Comments

Google Reviews and Your Real Estate Business

Google Reviews and Your Real Estate Business

If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.

The Rise Of Customer Reviews

Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website. Read more...

Posted in Customer Reviews, Local SEO, SEO | Leave a comment

Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained. Read more...

Posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media | 3 Comments

Google Tools To Help You Master Search Engine Marketing

Google Tools To Help You Master Search Engine MarketingThere are a number of google tools available, here’s a quick overview of which tools we use on a daily basis: 

Google may not be the only search engine, but it certainly has the biggest impact on your web visibility. Globally, the multimedia giant handles the lion’s share of search traffic. So, if you want to grow an online audience at a fast, steady pace, it makes sense to play by Google’s rules. While there’s no perfect formula to hack search algorithms, you can get the most consistent results by using Google tools to drive your SEM strategy. Read more...

Posted in Google, SEO, Software & Tools | 2 Comments

How Does Local Search Work To Grow Business in 2018?

Local Search For Business

Local search is anything an individual does on the internet to promote a business that makes physical face-to-face contact with customers. That applies to small and medium business that have a single location and national chains, brands, and national enterprises.

If a business meets directly with its customers, whether that be through a service area or storefront, it meets the “local business” criteria. The business can use a specific set of skills or techniques to increase the visibility on the internet. Read more...

Posted in Business Tips, Local SEO, SEO | 1 Comment

Top Search Engines For 2018

Top Search Engines for 2018?We often get asked, which are the top search engines for website traffic, other than Google?

Well, although Google is a giant in the industry, the Web is home to countless search engines tailored to different audiences. If you’re planning to submit URL addresses for indexing, find out which search engines may attract more traffic to your site.

Here is our top 10 list of search engines worth submitting your website too.

1. Google

Google Search Engine

(Yes, we had to include these guys… )

With more than 70 percent of global market share, Google is the undisputed king of search. Developed in 1995 by Larry Page and Sergey Brin, Google has refined its algorithms to accurately interpret a wide range of queries, letting people use both natural language and loose phrases. Google My Business supports small enterprise, resulting in high-quality local searches. Google tools are also widely integrated with apps and smart devices, positioning it as the go-to search engine for any information a user wants to find. Read more...

Posted in Industry News, Search Engines, SEO | 4 Comments

6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEOSocial media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.

Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization. Read more...

Posted in Internet Marketing, Local SEO, Search Engines, SEO, Social Media | 8 Comments

Your Webpage Is Not Secure?

Your Webpage Is Not Secure

Did you know that approximately 70% of SMEs and over 80% of large organizations have been breached? It’s been common for some people to click on phishing email links without thinking about its rattle but that is about to change. If your webpage is not secure, you could lose traffic thanks to Google’s Chrome browser move to flag sites that don’t use HTTPS encryption. 

If you are wondering whether your webpage is secure or not and what to do if unsure, then this is your lucky day. We shall take you through webpage security determination, visitor options, and benefits of HTTPS safety. Read more...

Posted in SEO, User Experience, Web Hosting | 6 Comments

How to Use Google Lighthouse as an SEO Tool

Lighthouse - Google Lighthouse

Google Lighthouse is the latest Free SEO tool the search engine offers to SEO marketers. It joins the list of SEO tools such as Google Analytics, Search Console, Keyword Planner, Google Trends, Consumer Surveys, and PageSpeed Insights.

What is Google Lighthouse?

Google did not design the Lighthouse primarily as a free SEO tool. It was not an SEO tool at all. It was initially intended for the auditing of Progressive Web Apps, PWAs. The four areas of the audit are accessibility, Progressive Web Apps, performance, and some other best practices. Read more...

Posted in Google, SEO, Software & Tools | 1 Comment

AddMe Partners with Montreal based SEO Agency – Lets Get Optimized

Local SEO Partner

Melbourne, Australia’s AddMe.com Launches Review Management Software Platform for Small & Medium Businesses in Canada

Montreal based SEO Agency for SMB’s, partners with Australian Software Company to promote an easy to use platform for monitoring and collecting customer reviews

Melbourne, Australia based AddMe has partnered with Montreal based Let’s Get Optimized (LGO) to promote its newly launched Review Management Software. AddMe’s Matt Hodgson states ‘’the platform is a straightforward, four-step process for collecting customer reviews’’ and that ‘’Online reviews have become an essential component in people’s purchasing decisions.’’ Hodgson also added that ‘’AddMe Review helps collect, manage and showcase all the feedback that customers provide.’’ Read more...

Posted in Announcements, SEO | 4 Comments