Category Archives: SEO

SEO Methods Sinking Your Website Position

SEO Methods Sinking Your Website Position

There are a lot of SEO strategies going about and many of them don’t actually work. Some are outdated. Others have simply been made up and are in common use because they sound good. Both of those categories can end up hurting your ranking. Be it because you can only use so many strategies or because Google and the other search engines now actually penalize you for using them.

For that reason, it always helps to take a look at the common strategies that are being used out there and which ones might actually end up being counterproductive. After all, we don’t want all that hard work we’ve put in to be rendered useless because of a few small mistakes! Read more...

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SEO Tip: How to Use Images for Link Building?

Images For Seo Link Building

Every day, internet users share millions of illustrations, photos and memes to tell stories and present their ideas to the world. Visuals express a great deal of information without words and provide more context for your written content. Images provide a great opportunity to grab attention, reach diverse audiences, and ultimately, market your brand. That’s exactly why you should be using this invaluable form of content to get your site to the top of search results.

Images and the Sharing Economy

As a marketer, you’re always looking for ways to attract more site visitors. Most of your site content probably focuses on anticipating the needs of your audience, so you can provide information that answers the right questions. People who come to your site might stick around if they find what they’re looking for, but only a small fraction of those visitors will link to your content. Read more...

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How Cool Is The New Google Search Console?

Google Search Console

If you’re involved in managing SEO on a website in any way, you already know that there are tons of tools out their to help you monitor and analyze your site’s performance. Many of these services charge hefty fees to use them. But one service you should be using for sure is the Google Search Console. It comes from the most important player in the search engine industry, the one you have to pay the most attention to, and best of all, it’s free.

What Is Google Search Console?

The short answer to that question, from Google itself, is that it provides you with detailed analytical reports about your site’s and it’s pages visibility in a Google search. You can easily monitor how many visitors you’re having to your site, broken down in a variety of ways, and the ways those visitors are finding it, the search queries they used, and which ones worked best. You can also find out whether more people are viewing your site on a desktop or a mobile device. Read more...

Posted in Google, SEO, Software & Tools | 1 Comment

Optimal Content Length to Gain Higher Search Ranking

Optimal Content Length to Gain Higher Search Rank

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...

Posted in Blogging, Content Strategy, SEO | Leave a comment

Did You Follow These Linking Tips To Improve Your Ranking?

How Not To Get External Links In 2018

Let’s face it, keeping up with the ever changing complexity of the SEO you use in your struggle to get your website ranked well in the SERPs is hard work, but of course absolutely necessary. You already know your site needs to look great and have fresh, relevant content, be designed so that it’s easily crawlable by the Googlebots, optimized for page speed, use great well-researched keywords, compelling meta descriptions and title tags, be secure, and be optimized for mobile devices. All of these things have been important to Google for years, and neglecting any of them can hurt your rankings. Read more...

Posted in Content Strategy, SEO | 2 Comments

Signs Your SEO Campaign Is Failing

Signs Your SEO Campaign Is Failing

Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and the other search engine results pages can be exceptionally valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers? Read more...

Posted in Business Tips, SEO | 3 Comments

The Benefits of Newsjacking for SEO

Breaking News News Jacking

Are you getting fewer and fewer leads from content marketing? While your tried-and-true content may be valuable to loyal followers, you have to be willing to try new things to reach larger audiences. Changing up your strategy is essential to spark interest among people who aren’t currently viewing your content. Newsjacking allows you to piggyback on trending topics and improve SEO, driving more inbound leads to your site.

What Is Newsjacking?

Just about everyone knows a chatterbox who always has the scoop on what’s happening in the neighborhood or at work. More than likely, this person isn’t satisfied with only sharing the facts. The bigger the story, the more attractive it is to an audience. So, the storyteller can’t resist putting a personal spin on every tale to stand out and gain attention. Read more...

Posted in SEO, Social Media | 2 Comments

Fix Broken Website Links to Improve SEO and Site Ranking

Fix Broken Website Links to Improve SEO and Site RankingNothing drives people away from your website faster than a slew of broken links. Imagine clicking on a link and expecting to learn more about a topic or see a great video. Instead, you’re hit with the infamous 404 error — a virtual dead end that leaves you wondering what could have been.

Having a broken link once in a while probably won’t cause a big problem. But if visitors constantly run into errors on your site, they will stop coming back. Broken links make your site seem poorly maintained, both to users and web crawlers. Over time, your site ranks lower and lower in search engines, which means fewer people will find you through organic search. Read more...

Posted in SEO, Software & Tools | 4 Comments

Google Reviews and Your Real Estate Business

Google Reviews and Your Real Estate Business

If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.

The Rise Of Customer Reviews

Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website. Read more...

Posted in Customer Reviews, Local SEO, SEO | Leave a comment

Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained. Read more...

Posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media | 5 Comments