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Category Archives: Search Engines
Stuffing keywords into your content just doesn’t work. MOZ explains that many people think it will help their page move up in the search engine’s ranking, but that studies on the subject have found that this technique’s effect is minimal. Plus, search engines take actions against it. Just like SEO experts won’t recommend keyword stuffing in the content, it doesn’t help to use this technique in your URLs.
Bing explained in a September 9, 2014 update on its blog that it has been focusing on filtering out URL keyword stuffing from its search results for the past few months. Bing has a commitment to stopping black hat search marketing techniques that strive to reward pages that do not merit the distinction. URL Keyword Stuffing is one of these techniques it is currently focusing on.
On its Webmaster Central Blog, Google announced on August 6, 2014 that it will reward websites that use HTTPS by including the designation in its search engine ranking algorithm. HTTPS is secure encryption that layers HTTP (Hypertext Transfer Protocol) over TLS (Transport Layer Security), to protect websites and their users against security breaches.
HTTPS has three different layers to protect the user. These include encrypting shared data, authenticating the website, and keeping data from being changed or corrupted. One of the main ways that HTTPS provides security is by protecting private information that your customers or clients share through your website, such as their contact information and their credit card data.
When it comes to search engines, there are the big three, the middle three, and then everybody else. The names of the biggest (Google, Bing, and Yahoo) have actually become synonymous with searching. When it comes to everybody else, however, chances are there’s a fairly large group of search engines that you’ve never heard of. In case you like to conduct your searches off the beaten path, here are seven of the more notable, if not noticeable, lesser-known search engines:
1. Blekko – The creators of Blekko strived to create a system that uses their own original search index, curates results and organizes content into categories. They use a dynamic inference algorithm which helps to get truly unique results that you might not get from the big boys.
With no PageRank update since February, SEO experts are speculating that Google’s PageRank may be gone for good. In October, Google’s head of Webspam, Matt Cutts, announced that the Toolbar PageRank won’t be updated again this year–- despite the fact that many people still use PageRank as a crude measurement of a website’s performance. If PageRank really is gone, what measurements can businesses use instead?
PageRank: Does it Still Matter?
Google PageRank is one of the many factors that Google has used to determine the importance of a web page and where this page ranks in search engine results. Originally developed by Google founders Larry Page and Sergey Brin, PageRank was the first clear measurement of a page’s importance, based primarily on the number of links leading to a specific page. Each link leading to a page is treated as a “vote” for that specific page; in theory, the more backlinks that a page has, then the more relevant that page is – hence the page ranked higher in search results. To find a website’s PageRank, you can install the Google Toolbar on your browser or use a PageRank checking tool. Sites are ranked on a scale of 1 to 10; with 10 being the highest. Very few sites have been able to achieve a PR10.
Search engines have come a long way in a short period of time. Recent algorithm updates at Google have brought search one step closer to being a fully intelligent tool. Google now understands meaning and context to a far more sophisticated degree than was previously possible. While this was designed to improve the results of searching activity, it also has broader implications. Search engines and computer technologies more widely are now becoming increasingly central to the fight against crime. From cyber threats to terrorism and intelligence gathering, the practical benefits of improving technologies are manifold.
Search engine submissions have been on the downward trend since the early 2000’s. However, many people still utilize submission services to save time and increase exposure across the smaller search engines.
During the 90’s to early 2000’s, search engine submissions were the talk of the town and it seemed to be the fastest way to get a site indexed by the search engines.
These days, it’s a very different story. With the advancement of search engine technology, the time it takes to discover and index new web pages has drastically changed. Back in the days, it used to take weeks, if not months, to get a new site indexed in Google or Yahoo. But today, it can take as little as a few minutes to hours before a new page is indexed.
The Google sitemap generator is among the many webmaster tools used to create websites. Having a sitemap on your website helps to not only make the website more visible to search engines, but it also makes inner pages discoverable by a visiting search engine. Before you site submit, incorporate this into your website. Easy directions are included with simple website sitemap tools, such as the one found at AddMe.com: http://www.addme.com/ror-sitemap-generator.htm.
If you are a webmaster, but hesitation implementing a sitemap, consult with a professional website designer who understands website promotion, optimization and website submission processes. While you can do most of the work yourself, a designer can help you with visibility in all possible ways for your website.
Registering your website with a search engine should be one of the first things you do once you’ve finish creating the site.
Like any other business you need to register and promote your website encouraging people to visit the site. What better way than via the use of a search engine like Google.
There are two main ways you can register your website with a search engine, one is manual hand submission the other is using a search engine submission service (these services are also known as search engine registration services).
Yes, Caffeine is here, but don’t stress.
Sometime ago I wrote a post about Google releasing “Google
Caffeine“. What I could take from the limited
information available was there’s not going to be much of a change to the algorithm
and it’s structured more for speed, seeing a lot of “under the hood” changes.
This previous announcement was late last year, since
then there have been murmurs about the shift in search engine results though
nothing concrete from Google themselves, well today Google announced the completion
Google Caffeine will provide fresher search results,
previously when searching on Google some of the results returned may have been
out of date, this is due to the speed at which Google found and indexed new
content. Caffeine has been built to find and index content MUCH quicker,
delivering quicker and more recent search results.
What does this mean for all of us that rely on
Google search engine traffic, no real major surprises here? Keep your content
fresh, up to date and make sure your web pages are quick to load.