- Google Tools To Help You Master Search Engine Marketing
- How Does Local Search Work To Grow Business in 2018?
- The No.1 Thing You Must Do For Your Facebook Page
- How to Choose Your Company’s Voice
- Top Search Engines For 2018
- The Right (and Wrong) Way to Handle Negative Customer Reviews
- 6 Social Media Practices That Boost SEO
- We Increased Our Social Sharing By 300%
- Boost Customer Loyalty With These 5 Email Marketing Tips
- Online Review Monitoring – Do You Monitor Your Business Reviews?
- How Does Local Search Work To Grow Business in 2018? on
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- July 2015 Poll Result: How do you currently create most of your content? on
- Google Has Turned HTTPS into a Ranking Signal on
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- The End of “Crapographics” is Now on
Category Archives: Search Engines
We often get asked, which are the top search engines for website traffic, other than Google?
Well, although Google is a giant in the industry, the Web is home to countless search engines tailored to different audiences. If you’re planning to submit URL addresses for indexing, find out which search engines may attract more traffic to your site.
Here is our top 10 list of search engines worth submitting your website too.
(Yes, we had to include these guys… )
With more than 70 percent of global market share, Google is the undisputed king of search. Developed in 1995 by Larry Page and Sergey Brin, Google has refined its algorithms to accurately interpret a wide range of queries, letting people use both natural language and loose phrases. Google My Business supports small enterprise, resulting in high-quality local searches. Google tools are also widely integrated with apps and smart devices, positioning it as the go-to search engine for any information a user wants to find.
Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.
Benefit of Backlinks
Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other.
Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.
Let’s take a look at how you can boost your Google listings with local business reviews.
Over the past few months, Pinterest has made the jump into ad sales with its new paid search platform and Pinterest Ads Manager app. The scale of the website, the addition of visual search tech and the niche oriented approach could soon bring Pinterest Paid Ads into competition with some of its predecessors.
Pinterest Ad’s Ads Manager app services are open to all businesses with at least one Pin. The Manager gives companies the ability to create, optimize and track selected Pins. Most impressively, however, is the focus on the so called “discovery” phase of paid search. This phase is said to occur when the user is open to suggestions about a purchase and does not have anything specific in mind.
On April 21, Google rolled out another potentially game-changing update for webmasters. Dubbed “Mobilegeddon,” the update caused the world’s top search engine to prioritize websites that pass Google’s criteria for “mobile-friendliness.” In other words, if your website can’t “snap” itself to fit a phone’s tiny screen, or a mobile visitor has to do a significant amount of resizing and scrolling to view your site, there’s a good chance your site will be penalized.
As you may have heard, Google released “Mobilegeddon” a few days ago. This is Google’s latest major update to their search algorithm. What makes this major is that it affects websites in all languages and countries. The basic gist of this update is that it gives websites that are mobile-friendly, a “boost” in their search rankings.
So, yes, your website will be affected one way or another. Also, with mobile devices becoming more and more influential in the world, I’m assuming this factor will carry some weight.
Last week, Google rolled out the third update to its Penguin algorithm. The algorithm has started to affect web queries but will require several weeks to run. As we’ve discussed before, Penguin targets spam websites that attempt to gain relevance by buying backlinks. By demoting websites that are using these discouraged tactics, Google aims to level the playing field and ensure that quality content is more discoverable in SERPs. Penguin was last updated over a year ago. As Penguin rolls out, let’s explore some of its potential impacts.
Stuffing keywords into your content just doesn’t work. MOZ explains that many people think it will help their page move up in the search engine’s ranking, but that studies on the subject have found that this technique’s effect is minimal. Plus, search engines take actions against it. Just like SEO experts won’t recommend keyword stuffing in the content, it doesn’t help to use this technique in your URLs.
Bing explained in a September 9, 2014 update on its blog that it has been focusing on filtering out URL keyword stuffing from its search results for the past few months. Bing has a commitment to stopping black hat search marketing techniques that strive to reward pages that do not merit the distinction. URL Keyword Stuffing is one of these techniques it is currently focusing on.
On its Webmaster Central Blog, Google announced on August 6, 2014 that it will reward websites that use HTTPS by including the designation in its search engine ranking algorithm. HTTPS is secure encryption that layers HTTP (Hypertext Transfer Protocol) over TLS (Transport Layer Security), to protect websites and their users against security breaches.
HTTPS has three different layers to protect the user. These include encrypting shared data, authenticating the website, and keeping data from being changed or corrupted. One of the main ways that HTTPS provides security is by protecting private information that your customers or clients share through your website, such as their contact information and their credit card data.