Category Archives: Search Engines

What are Backlinks and How do I Check Them?

Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers … Continue reading

Posted in Content Strategy, Google, Search Engines, SEO | 2 Comments

Boost Your Google Listing With Local Business Reviews

Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local … Continue reading

Posted in Business Tips, Google, Local SEO, Search Engines, SEO | 9 Comments

Pinterest Offers New Paid Search Platform to Advertisers

Over the past few months, Pinterest has made the jump into ad sales with its new paid search platform and Pinterest Ads Manager app. The scale of the website, the addition of visual search tech and the niche oriented approach could soon bring Pinterest Paid Ads into … Continue reading

Posted in Business Tips, Industry News, Search Engines | 1 Comment

Mobilegeddon’s Aftermath: The Biggest Winners and Losers

On April 21, Google rolled out another potentially game-changing update for webmasters. Dubbed “Mobilegeddon,” the update caused the world’s top search engine to prioritize websites that pass Google’s criteria for “mobile-friendliness.” In other words, if your website can’t “snap” itself … Continue reading

Posted in Search Engines, SEO | 15 Comments

Mobilegeddon is Here – Google’s Latest Major Algorithm Update

As you may have heard, Google released “Mobilegeddon” a few days ago. This is Google’s latest major update to their search algorithm. What makes this major is that it affects websites in all languages and countries. The basic gist of … Continue reading

Posted in Search Engines, SEO | 2 Comments

Google Algorithm Update: Penguin 3.0

Last week, Google rolled out the third update to its Penguin algorithm. The algorithm has started to affect web queries but will require several weeks to run. As we’ve discussed before, Penguin targets spam websites that attempt to gain relevance … Continue reading

Posted in Search Engines, SEO | 7 Comments

Bing Releases URL Keyword Stuffing Spam Filter

Stuffing keywords into your content just doesn’t work. MOZ explains that many people think it will help their page move up in the search engine’s ranking, but that studies on the subject have found that this technique’s effect is minimal. Plus, search … Continue reading

Posted in Search Engines, SEO | 1 Comment

Google Has Turned HTTPS into a Ranking Signal

On its Webmaster Central Blog, Google announced on August 6, 2014 that it will reward websites that use HTTPS by including the designation in its search engine ranking algorithm. HTTPS is secure encryption that layers HTTP (Hypertext Transfer Protocol) over TLS … Continue reading

Posted in Search Engines, SEO | 13 Comments

7 General Search Engines That You May Have Never Heard Of

When it comes to search engines, there are the big three, the middle three, and then everybody else. The names of the biggest (Google, Bing, and Yahoo) have actually become synonymous with searching. When it comes to everybody else, however, … Continue reading

Posted in Search Engines | 5 Comments

Is Google PageRank Gone for Good?

With no PageRank update since February, SEO experts are speculating that Google’s PageRank may be gone for good. In October, Google’s head of Webspam, Matt Cutts, announced that the Toolbar PageRank won’t be updated again this year–- despite the fact … Continue reading

Posted in Data & Analytics, Search Engines, SEO | 1 Comment