Category Archives: Search Engines

Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained. Read more...

Posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media | 3 Comments

Top Search Engines For 2018

Top Search Engines for 2018?We often get asked, which are the top search engines for website traffic, other than Google?

Well, although Google is a giant in the industry, the Web is home to countless search engines tailored to different audiences. If you’re planning to submit URL addresses for indexing, find out which search engines may attract more traffic to your site.

Here is our top 10 list of search engines worth submitting your website too.

1. Google

Google Search Engine

(Yes, we had to include these guys… )

With more than 70 percent of global market share, Google is the undisputed king of search. Developed in 1995 by Larry Page and Sergey Brin, Google has refined its algorithms to accurately interpret a wide range of queries, letting people use both natural language and loose phrases. Google My Business supports small enterprise, resulting in high-quality local searches. Google tools are also widely integrated with apps and smart devices, positioning it as the go-to search engine for any information a user wants to find. Read more...

Posted in Industry News, Search Engines, SEO | 4 Comments

6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEOSocial media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.

Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization. Read more...

Posted in Internet Marketing, Local SEO, Search Engines, SEO, Social Media | 6 Comments

What are Backlinks and How do I Check Them?

What are Backlinks and How do I Check Them?

Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.

Benefit of Backlinks

Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other. Read more...

Posted in Content Strategy, Google, Search Engines, SEO | 2 Comments

What’s The Purpose Of A Web Directory In 2017? (Reviewing Jasmine Directory)

 Jasmine Business Web Directory

Don’t be so quick to dismiss web directories in this time and age. It may have been a while since you heard about them but that doesn’t necessarily mean that they have lost significance. Web directories are, in fact, very much important for SEO; more than you realize. Submitting your website to the right web directories can do wonders for you.

Did I touch a nerve? I hope so! Here is what you should know about web directories and I’ll exemplify with Jasmine Directory, one of the last directories that, in my view, has survived all of Google’s penalties. And we shall see why, as well. Read more...

Posted in Internet Marketing, Search Engines | Leave a comment

Boost Your Google Listing With Local Business Reviews

Boost Google Listings Local Business Reviews

Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.

Let’s take a look at how you can boost your Google listings with local business reviews. Read more...

Posted in Business Tips, Google, Local SEO, Search Engines, SEO | 9 Comments

Pinterest Offers New Paid Search Platform to Advertisers

Over the past few months, Pinterest has made the jump into ad sales with its new paid search platform and Pinterest Ads Manager app. The scale of the website, the addition of visual search tech and the niche oriented approach could soon bring Pinterest Paid Ads into competition with some of its predecessors.

Pinterest Offers New Paid Search Platform to Advertisers

The Scope

Pinterest Ad’s Ads Manager app services are open to all businesses with at least one Pin. The Manager gives companies the ability to create, optimize and track selected Pins. Most impressively, however, is the focus on the so called “discovery” phase of paid search. This phase is said to occur when the user is open to suggestions about a purchase and does not have anything specific in mind. Read more...

Posted in Business Tips, Industry News, Search Engines | 1 Comment

Mobilegeddon’s Aftermath: The Biggest Winners and Losers

On April 21, Google rolled out another potentially game-changing update for webmasters. Dubbed “Mobilegeddon,” the update caused the world’s top search engine to prioritize websites that pass Google’s criteria for “mobile-friendliness.” In other words, if your website can’t “snap” itself to fit a phone’s tiny screen, or a mobile visitor has to do a significant amount of resizing and scrolling to view your site, there’s a good chance your site will be penalized. Read more...

Posted in Search Engines, SEO | 15 Comments

Mobilegeddon is Here – Google’s Latest Major Algorithm Update

As you may have heard, Google released “Mobilegeddon” a few days ago. This is Google’s latest major update to their search algorithm. What makes this major is that it affects websites in all languages and countries. The basic gist of this update is that it gives websites that are mobile-friendly, a “boost” in their search rankings.

So, yes, your website will be affected one way or another. Also, with mobile devices becoming more and more influential in the world, I’m assuming this factor will carry some weight. Read more...

Posted in Search Engines, SEO | 2 Comments

Google Algorithm Update: Penguin 3.0

penguinLast week, Google rolled out the third update to its Penguin algorithm. The algorithm has started to affect web queries but will require several weeks to run. As we’ve discussed before, Penguin targets spam websites that attempt to gain relevance by buying backlinks. By demoting websites that are using these discouraged tactics, Google aims to level the playing field and ensure that quality content is more discoverable in SERPs. Penguin was last updated over a year ago. As Penguin rolls out, let’s explore some of its potential impacts. Read more...

Posted in Search Engines, SEO | 7 Comments