Category Archives: Mobile Marketing

Amazing Local Search Resources for 2019

2019 Local Search ResourcesIf there’s anything that’s constant when it comes to SEO & Local Search, it’s that they are constantly changing. What with Google constantly tweaking and tinkering with their algorithms, and with new insights and strategies constantly being proffered by the industries gurus, not to mention just learning the ins and outs of search best practices in the first place, it’s a never-ending learning process to stay ahead of the game and your competition.

When it comes to local search. It’s a market that’s in a state of flux, changing and evolving, and maintaining the most effective local marketing strategy requires you to stay on top of it. Fortunately, there are plenty of online resources to help you do just that. Most of these focus on local search subjects, and some are more general in nature, and though there are many more, these are good sites to start with. Read more...

Posted in Customer Reviews, Google, Local SEO, Mobile Marketing | Leave a comment

7 Common Mistakes SMS Marketers Make

7 Sms Marketing MistakesSMS text marketing has been around for about two decades now, but for a long time it wasn’t widely embraced. However, over the last several years it’s entered the mainstream and a significant number of companies are using SMS as an important tactic in their overall marketing strategy.

But too many companies are making mistakes that are pretty fundamental, and it’s really rather surprising. Successful SMS marketing shares many of the same principles that a successful email campaign does, and more companies have been using email marketing for longer than they’ve been using SMS, so you would think that experience would carry over. For example, in countries around the world including the U.S., record-breaking fines are being levied against companies for violating anti-spam laws using both email and SMS. This is a totally avoidable situation. Read more...

Posted in Mobile Marketing | 1 Comment

The History Of Snapchat, And Why You Should Care

The History Of Snapchat, And Why You Should Care

In a world awash in social apps, and more being created almost every day, Snapchat stands out as one of the most successful, in the top five in fact, right up there with Twitter, Google+, LinkedIn, and the biggest of them all, world-conquering Facebook. Launched in 2011, by the latter part of 2014 the app had 30 million active users and 60 million downloads, and over 40% of 18 year-olds in the United States were using Snapchat on a daily basis, multiple times per day in fact. The Snapchat saga is an interesting and informative story for any would-be Internet entrepreneur, a rags-to-riches (well, sorta) tale full of ups and downs, mostly ups, and infighting. Read more...

Posted in Business Tips, Mobile Marketing, Social Media | Leave a comment

Facebook Advertising Tips – Tips For The Next Facebook Ad

Tips to Optimize Your Next Facebook Campaign

Tips To Optimize Your Next Facebook Campaign

Using Facebook to promote your company and brand is a way to maximize your reach when you have a specific target demographic in mind. Knowing how to properly optimize your next Facebook campaign can ultimately help reduce advertising spending while providing higher conversion rates for products and services you are promoting. 

Separate Mobile and Desktop Campaigns

When launching new Facebook ad campaigns it is essential to separate mobile and desktop promotions from one another. The newsfeed that appears on desktop versions of Facebook differs from the mobile version, which is why it is necessary to create two separate individual campaigns for each type of device being used. Testing multiple versions of each campaign you have in mind is also ideal for both mobile and desktop users to learn more about which type of promotion works best for your audience. Read more...

Posted in Mobile Marketing, Social Media | 2 Comments

How to maximize your web traffic using Mobile Voice Search

Just when you thought your website was fine, along comes Mobile Voice Search and as a small business you have to shift gears again.   But with a few strategic tweaks you can maximize the ability for Local Voice Search like: CortanaSiri Search, Google Voice Assistant to help potential clients find you.

Google Voice Search

In various in forms, these are all recognized names for artificially intelligent virtual assistants.  Potential customers and clients talk to them on their smartphones every day. They became readily available on the market, in 2014 – 2015, and rocketed in use to around 10 percent of global search volume. That is about 50 billion voice searches every month.  In fact, a Google study conducted by Northstar Research revealed that 41 percent of U.S. adults and 55 percent of teens use voice search on a daily basis. You can’t afford to miss the opportunity of one of these vital voice assistants finding your business. Read more...

Posted in Google, Mobile Marketing, SEO, User Experience | 2 Comments

Everything You Need to Know about Mobile Web Design

Mobile Web DesignMobile technology is quickly taking over from desktop computing. As a matter of fact, it is projected that mobile computing will overtake desktop computing in a matter of years. In line with this, it is necessary for every web designer and webmaster to familiarize themselves with the concepts behind mobile web design. A good understanding of these concepts, especially the mobile web development features and friendly design elements are going to be crucial to your ability to succeed online.

Benefits of mobile web design Read more...

Posted in Mobile Marketing, Web Design | 6 Comments

Promoting Your Business App with Social Media

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If you have done your research and contracted a company to build an app for your business, now you need to get out there and promote it. One of the deciding factors that most likely motivated you to get an app is the fact that mobile app usage has gone up 35 percent in just the last year. This means that just as many people who watch TV also use apps every day.

When marketing your app, it naturally makes sense to turn to social media platforms as a starting point. Twitter, YouTube and Facebook are free, and currently Facebook has more people using it than Google. Read more...

Posted in Mobile Marketing, Social Media, Software & Tools | 4 Comments

5 Tips to Promote Your Website for Mobile Marketing

Smartphone usage is growing — so much so that, by 2014, smartphone users are estimated to outnumber desktop computer users. Mobile users generally need Web content on the go, so if they can’t find what they need on your website, they may go to your competitor instead.

Mobile users have a much smaller screen with which to view your website, which means your standard website just won’t work on a 3- or 5-inch mobile screen. A mobile website that displays crucial information, such as hours of operation, location, and menu items, will satisfy these users. Displaying the information in a sleek interface with legible font makes your site readable. Once you have a rudimentary website with basic search engine optimization, conduct search term research to understand what your visitors are looking for when they come to your site. Then, optimize your site by following these tips. Read more...

Posted in Internet Marketing, Mobile Marketing, Software & Tools | 6 Comments

Mobile Marketing Basics for Affiliates

Now that we are in the 21st century, the era of technology is king. Before, everything was done on the computer, but no with the introduction of mobile technology such as PDA’s and smartphones, the internet has now shifted from your desk to the palm of your hand. With this shift comes new strategies for online marketers, especially Affiliates. This opens up a brand new area that hasn’t been around for long and doesn’t have an area of set rules. Currently there are four main uses of mobile affiliate marketing Click-to-call, Smartphone Applications, SMS campaigning, and mobile landing pages. Read more...

Posted in Affiliate Marketing, Mobile Marketing | 6 Comments