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Category Archives: Mobile Marketing
If there’s anything that’s constant when it comes to SEO & Local Search, it’s that they are constantly changing. What with Google constantly tweaking and tinkering with their algorithms, and with new insights and strategies constantly being proffered by the industries gurus, not to mention just learning the ins and outs of search best practices in the first place, it’s a never-ending learning process to stay ahead of the game and your competition.
When it comes to local search. It’s a market that’s in a state of flux, changing and evolving, and maintaining the most effective local marketing strategy requires you to stay on top of it. Fortunately, there are plenty of online resources to help you do just that. Most of these focus on local search subjects, and some are more general in nature, and though there are many more, these are good sites to start with.
SMS text marketing has been around for about two decades now, but for a long time it wasn’t widely embraced. However, over the last several years it’s entered the mainstream and a significant number of companies are using SMS as an important tactic in their overall marketing strategy.
But too many companies are making mistakes that are pretty fundamental, and it’s really rather surprising. Successful SMS marketing shares many of the same principles that a successful email campaign does, and more companies have been using email marketing for longer than they’ve been using SMS, so you would think that experience would carry over. For example, in countries around the world including the U.S., record-breaking fines are being levied against companies for violating anti-spam laws using both email and SMS. This is a totally avoidable situation.
Just when you thought your website was fine, along comes Mobile Voice Search and as a small business you have to shift gears again. But with a few strategic tweaks you can maximize the ability for Local Voice Search like: Cortana, Siri Search, Google Voice Assistant to help potential clients find you.
In various in forms, these are all recognized names for artificially intelligent virtual assistants. Potential customers and clients talk to them on their smartphones every day. They became readily available on the market, in 2014 – 2015, and rocketed in use to around 10 percent of global search volume. That is about 50 billion voice searches every month. In fact, a Google study conducted by Northstar Research revealed that 41 percent of U.S. adults and 55 percent of teens use voice search on a daily basis. You can’t afford to miss the opportunity of one of these vital voice assistants finding your business.
Mobile technology is quickly taking over from desktop computing. As a matter of fact, it is projected that mobile computing will overtake desktop computing in a matter of years. In line with this, it is necessary for every web designer and webmaster to familiarize themselves with the concepts behind mobile web design. A good understanding of these concepts, especially the mobile web development features and friendly design elements are going to be crucial to your ability to succeed online.
Benefits of mobile web design
Smartphone usage is growing — so much so that, by 2014, smartphone users are estimated to outnumber desktop computer users. Mobile users generally need Web content on the go, so if they can’t find what they need on your website, they may go to your competitor instead.
Mobile users have a much smaller screen with which to view your website, which means your standard website just won’t work on a 3- or 5-inch mobile screen. A mobile website that displays crucial information, such as hours of operation, location, and menu items, will satisfy these users. Displaying the information in a sleek interface with legible font makes your site readable. Once you have a rudimentary website with basic search engine optimization, conduct search term research to understand what your visitors are looking for when they come to your site. Then, optimize your site by following these tips.
Now that we are in the 21st century, the era of technology is king. Before, everything was done on the computer, but no with the introduction of mobile technology such as PDA’s and smartphones, the internet has now shifted from your desk to the palm of your hand. With this shift comes new strategies for online marketers, especially Affiliates. This opens up a brand new area that hasn’t been around for long and doesn’t have an area of set rules. Currently there are four main uses of mobile affiliate marketing Click-to-call, Smartphone Applications, SMS campaigning, and mobile landing pages.