Category Archives: Local SEO

Why Customer Reviews Are Important For Your Business?

Why Online Customer Reviews Are Important For Your BusinessAs a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers, and maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews of their products and services, and that’s a mistake. They can be one of your most effective marketing tools, increasing lead generation and product sales. If you’re not using them as part of your marketing strategy, then you’re certainly not getting all the reviews you could be, and that’s a shame, because most other businesses are using them successfully, and your competition is probably among them. Positive customer reviews can also give a big boost to your website’s local SEO efforts. Let’s explore just what enabling your sites to allow online reviews can do for you. Read more...

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Changes To Google Maps And Your Business?

Changes to Google Maps and your business

Over the last year, Google announced some significant changes to their local search results Knowledge Panels, which, as is sometimes the case when Google makes changes, is both good news and bad news for businesses. The new features are good news for Google however, as it makes them more formidable as a competitor against Facebook and Yelp in the area of online reviews.

One change announced at the Google I/O last May is that Google Maps will start including local business recommendation directories embedded within search results that are based on a local search category, intent, and proximity to a user’s location. This update is already being seen by desktop and Android users and will soon be extended to all mobile device searches. Read more...

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Local Search Optimization Tips For 2018

Local Search Optimization Tips For 2018

2018 is proving to be yet another year of rapid change for digital marketing strategies. The explosion in the use of smartphones and other mobile devices over the last five years is one of the primary driving forces of this change, drastically altering the way consumers find, research, and purchase goods and services. More than ever before, it’s vital to have an effective local search engine optimization (SEO) strategy in place. It could even mean the survival of your business.

2018 Local Search Statistics

Some eye-opening numbers showing the importance of local search SEO for SMBs, from surveys of PC users as well as mobile users, gathered from various online consumer research firms: Read more...

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How Do I Boost My Google Reviews?

How Do I Boost My Google Reviews?

Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91 percent of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.  Read more...

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Claiming And Maintaining Your Online Business Listings

The Benefits Of Claiming And Maintaining Your Online Business ListingsIf you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the Web that they didn’t even create. What’s worse, you have no control over these listings, and they can say anything they want about your business, unless you take the time to claim them as your own.

You might think it’s a time-consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings. Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO | 1 Comment

Google Reviews and Your Real Estate Business

Google Reviews and Your Real Estate Business

If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.

The Rise Of Customer Reviews

Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website. Read more...

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Small Thanks With Google – Promote Your Google Reviews

Small Thanks With Google

Have you ever wanted to showcase your company’s best reviews? Do you want to share the sentiments your loyal customers have regarding your business with the rest of the world? Google just may have the answer for you. Small Thanks With Google is a completely free-of-charge service that allowed independent sales representatives and entrepreneurs alike to share varying visuals with the world that include reviews and actual quotes from those who have a genuine interest in your brand and the products, services, or content you provide. Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO | 2 Comments

Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained. Read more...

Posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media | 5 Comments

Online Reviews For Real Estate Agents & Realtors

Real Estate Agent & Realtor Reviews

Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.

Customers read online reviews about real estate businesses and agents on popular websites such as Zillow, Trulia, RateMyAgent, Google, and Facebook. Recent studies suggest:

  • Almost 85% of customers rely on online reviews to make informed choices.
  • 62% will make contact with a real estate agent due to the agents positive online reviews.
  • 71% are very likely to do an internet search for a real estate if referred to them via word of mouth

More about the survey results here:

online reviews real estate agents realtors

Businesses that do not account for reviews on the internet are missing out on a significant vector for growth. Read more...

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How Does Local Search Work To Grow Business in 2018?

Local Search For Business

Local search is anything an individual does on the internet to promote a business that makes physical face-to-face contact with customers. That applies to small and medium business that have a single location and national chains, brands, and national enterprises.

If a business meets directly with its customers, whether that be through a service area or storefront, it meets the “local business” criteria. The business can use a specific set of skills or techniques to increase the visibility on the internet. Read more...

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