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Category Archives: Local SEO
Local search is anything an individual does on the internet to promote a business that makes physical face-to-face contact with customers. That applies to small and medium business that have a single location and national chains, brands, and national enterprises.
If a business meets directly with its customers, whether that be through a service area or storefront, it meets the “local business” criteria. The business can use a specific set of skills or techniques to increase the visibility on the internet.
Creating a Google business listing is a quick way to increase your chances of being found in a Google search. It’s a great way to craft a web searcher’s first introduction to your company.
There are several benefits to having a Google business listing including the ability to make sure your location and business hours are accurate as well as the list of services or products you provide. Taking the time to include photos will help highlight your company’s greatest features. Listing your business on Google is an excellent way to create an additional way for the right people to find you quickly via the internet, and the best part is, it’s free.
When businesses sell services and products, customers form opinions based on their satisfaction. These opinions are communicated through a variety of mediums, including word-of-mouth advertisement, online reviews, and more. And in today’s age and time, it is more important than ever to make sure these opinions are positive.
A bad review can put a sting on a company’s reputation, making it crucial to address all negative reviews in a timely manner. Not only do positive customer reviews help build customer trust but they can also help improve SEO. Let’s take a look at the true value of customer reviews.
Over the past few months, you would have noticed a shift in focus on AddMe, away from general SEO and search engine submission tools. We are now focusing all our efforts on what you, our readers, have told us is important to your business, local search and customer reviews.
We have build a free Business Review reporting tool – enter your business details below and the tool will run a free customer review report for your business.
The creative team here have put their heads together and created a simple video which clearly explains what customer reviews are and how reviews impact your business and local search results. We recommend you take 3 minutes out of your day to watch this quick video, once you’re done – don’t forget to run your free review report on your business below.
Free Customer Review Report
If you’re not already aware, customer reviews have an impact on how your business performs, both in your local area and also online.
To help you better understand the current reviews for your business, we have created this excellent free tool which will help you run a quick, customer review report for your business, highlighting the types of reviews you are getting and where.
Consumers these days can find any service or item with a quick Google search. In a recent article from Search Engine Watch, Customer reviews: The not-so-secret SEO tactic, points out this convenience for customers is why companies are seeing an increased need for transparency. It helps a business stand out from competitors. One of the ways a company will stand out is through Google Customer Reviews. We’ve highlighted key parts of the Search Engine Watch article we think are most important.
Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.
Let’s take a look at how you can boost your Google listings with local business reviews.
Search engine optimization is absolutely the key to making sure that your business is going to be noticed online. While good, old fashioned marketing is still important, especially for a local business, as more people rely on the internet it’s important that your page sits near the top of a given search in order to provide maximum visibility. Fortunately, there are a few things that you can do to make sure that your local business gets put at the top of the search engine results.
1. Make sure that your keywords have local areas in them. When you’re developing your code, make sure that the website meta tags have local keywords associated with them. Don’t just have “pastries” for your doughnut shop, make sure it reads, “Ft. Lee pastries”.
As you may know, there has been explosive growth in the local search market. More and more people are using mobile devices, such as smart phones and tablets, to find local businesses. This means that if your local business doesn’t have an online presence, you’re missing out on a lot of potential customers. Getting your business listed in as many local business directories as possible is a good way to get maximum exposure for your business.
Today, we are proud to announce the launch of the AddMe local business directory.