- 7 Ways to Make Use of Customer Reviews
- SEO Methods Sinking Your Website Position
- Do You Really Need a Website When You Have Social Media?
- The Dangers of Abandoning A Domain Name
- What to Look for in Social Media Monitoring Tools
- Amazing Local Search Resources for 2019
- How To Grow Sales With Email Remarketing?
- Should You Use a Creative Domain Extension?
- Responding to Comments on Social Media: A Guide
- 7 Common Mistakes SMS Marketers Make
- 4 Mistakes People Make When Outsourcing Their Link Building Efforts on
- 6 Social Media Practices That Boost SEO on
- Signs Your SEO Campaign Is Failing on
- Link Building in the Content Marketing Era – Infographic on
- What’s The Best Social Media Campaign For My Business? on
- How Can I Remove Fake Reviews From Yelp? on
- Link Building in the Content Marketing Era – Infographic on
- The End of “Crapographics” is Now on
- How Cool Is The New Google Search Console? on
- 7 Common Mistakes SMS Marketers Make on
Category Archives: Local SEO
If there’s anything that’s constant when it comes to SEO & Local Search, it’s that they are constantly changing. What with Google constantly tweaking and tinkering with their algorithms, and with new insights and strategies constantly being proffered by the industries gurus, not to mention just learning the ins and outs of search best practices in the first place, it’s a never-ending learning process to stay ahead of the game and your competition.
When it comes to local search. It’s a market that’s in a state of flux, changing and evolving, and maintaining the most effective local marketing strategy requires you to stay on top of it. Fortunately, there are plenty of online resources to help you do just that. Most of these focus on local search subjects, and some are more general in nature, and though there are many more, these are good sites to start with.
As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers, and maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews of their products and services, and that’s a mistake. They can be one of your most effective marketing tools, increasing lead generation and product sales. If you’re not using them as part of your marketing strategy, then you’re certainly not getting all the reviews you could be, and that’s a shame, because most other businesses are using them successfully, and your competition is probably among them. Positive customer reviews can also give a big boost to your website’s local SEO efforts. Let’s explore just what enabling your sites to allow online reviews can do for you.
Over the last year, Google announced some significant changes to their local search results Knowledge Panels, which, as is sometimes the case when Google makes changes, is both good news and bad news for businesses. The new features are good news for Google however, as it makes them more formidable as a competitor against Facebook and Yelp in the area of online reviews.
One change announced at the Google I/O last May is that Google Maps will start including local business recommendation directories embedded within search results that are based on a local search category, intent, and proximity to a user’s location. This update is already being seen by desktop and Android users and will soon be extended to all mobile device searches.
2018 is proving to be yet another year of rapid change for digital marketing strategies. The explosion in the use of smartphones and other mobile devices over the last five years is one of the primary driving forces of this change, drastically altering the way consumers find, research, and purchase goods and services. More than ever before, it’s vital to have an effective local search engine optimization (SEO) strategy in place. It could even mean the survival of your business.
2018 Local Search Statistics
Some eye-opening numbers showing the importance of local search SEO for SMBs, from surveys of PC users as well as mobile users, gathered from various online consumer research firms:
Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91 percent of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.
If you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the Web that they didn’t even create. What’s worse, you have no control over these listings, and they can say anything they want about your business, unless you take the time to claim them as your own.
You might think it’s a time-consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings.
If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.
The Rise Of Customer Reviews
Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website.
Have you ever wanted to showcase your company’s best reviews? Do you want to share the sentiments your loyal customers have regarding your business with the rest of the world? Google just may have the answer for you. Small Thanks With Google is a completely free-of-charge service that allowed independent sales representatives and entrepreneurs alike to share varying visuals with the world that include reviews and actual quotes from those who have a genuine interest in your brand and the products, services, or content you provide.
Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.
- Almost 85% of customers rely on online reviews to make informed choices.
- 62% will make contact with a real estate agent due to the agents positive online reviews.
- 71% are very likely to do an internet search for a real estate if referred to them via word of mouth
More about the survey results here:
Businesses that do not account for reviews on the internet are missing out on a significant vector for growth.