Category Archives: Internet Marketing

Defend Your Brand With Online Reputation Management

We spend enormous amounts of time and money projecting the right image to our customers, making sure that we communicate the value of our products and services. However, all of that investment can be destroyed in an instant by negative … Continue reading

Posted in Business Tips, Internet Marketing | 1 Comment

Direct Navigation Traffic vs PPC

What is direct navigation traffic? Direct navigation, also called domain redirect traffic, is when a visitor is redirected from one domain to another. There are various uses for domain redirection, but for the purpose of this article, we will discuss … Continue reading

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Five Ways to Protect your Brand’s Online Reputation

The sweet, spicy or the bitter; whatever is talked or posted about your brand onto the web most likely stays forever and has a reasonable impact on the perception about your brand in the eyes of your prospective clients. Your … Continue reading

Posted in Internet Marketing | 3 Comments

Promoting Your Company with Rich Media Content Marketing

Rich media content can take many forms. From streaming videos to downloadable apps, rich media can refer to any type of digital content with an interactive component. Because of its vast popularity with internet users, rich media content is now … Continue reading

Posted in Content Strategy, Internet Marketing | 2 Comments

Online Marketing Priorities: Business Website First, then Social

Savvy business owners now realize the importance of a social media strategy. After all, social media is where the people are. Millions of people sign into at least one social media account on a daily, or even hourly, basis and … Continue reading

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2 Tips to Promoting Your Business Website in Spy-Mode

If you have just launched a business, you know that lots of effort and focus must go into promoting your website. Let’s face it, physical storefronts don’t have the same drawing power that a good website and consumer online reviews … Continue reading

Posted in Blogging, Internet Marketing, Social Media, Software & Tools | 2 Comments

Steps to a More Efficient Internet Marketing Plan

When it comes to Internet marketing, efficiency is key. As a business owner, you want to know that the money you’re investing in Internet marketing ends up back in your pocket, and every dime you spend goes to good use. … Continue reading

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Grow Your Practice with the Effective Use of Social Media

Time to time, we receive inquiries from law firms that want more information on how they can grow their practice. Here’s one piece of advice for lawyers trying to grow their presence online. Law firm marketing is a confusing, expensive, … Continue reading

Posted in Internet Marketing, Social Media | 6 Comments

Google Alerts is a Great Online Marketing Tool

We all know that Google is a great resource. Ask anyone where they go to find important information and there’s a good chance that they will respond that they “Google it.” However, Google has so much more to offer beyond … Continue reading

Posted in Google, Internet Marketing | 2 Comments

Keyword Research: Your Visitors are Not Robots

Most small business owners are not proficient with keyword research. If you spend a little bit of time looking at the comments of any number of marketing blogs and forums, you’ll see story after story of websites that never rank … Continue reading

Posted in Data & Analytics, Internet Marketing, Social Media | Leave a comment