Category Archives: Internet Marketing

Do You Know Your Customer Demographics?

When you are a small business, any kind, whether it’s an auto dealership, a lawyer, an accounting firm or a massage therapist, there is one commonality. People.

Customer Demographics & Small Business

Knowing your customer demographic, your perfect three customers can help you define all the marketing you do. But in the blur of (SEO)search engine optimisation, utilizing Facebook small business features, website promotion, promoting website traffic and using social media what do you do.

By defining your demographic and your business, you can choose the best social media to use. You can also choose the best times to launch ads, and information. Read more...

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Do you need help with your social media?

Facebook Store

Social media is an incredibly effective way to gain more traffic and generate new leads.

Using the right tools makes reaching your social media goals possible and we’ve provided you with one of the best for free! Sign Up here

So what does it do?

  • It finds relevant content including videos, news, trending content all of which can be posted with the click of a button.
  • It creates incredible image posts without any photo editing experience.
  • It saves time by having all social media in one place with the ability to schedule posts across multiple platforms.
  • It measures all campaign performance to help you get more traffic and generate new leads.

Did you know?

  • Facebook Has More Than 2 Billion Daily Active Users
  • 90% of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic
  • Facebook influenced over 60% of consumers’ online and offline purchases

Do you need help promoting your business on social media?

AddMe Social is an exciting tool helping thousands of business quickly and easily manage their social media.

Schedule, Creative, Comment and measure your social media activity all from the one simple dashboard – it’s amazing and it’s free for you to use Sign up and give it a try Read more...

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How to Get Your First 1,000 Followers on Instagram

1000 followers on instagram

Long before the days of Facebook, Friendster, and Myspace, when we spent our days rushing home to send a crush a “nudge” on MSN, the effects of social media were not as wide spread. Today we truly live in a technological world, where every delicious meal and awesome workout can be shared with the world in an instant.

Today Instagram is King. With more than 150 million monthly active users registered, it’s bigger than Twitter and closing in on Facebook. With the ability to mark your location, hashtag keywords, and the ability to send photos and videos to followers makes Instagram one of the hottest social media platforms available. Read more...

Posted in Internet Marketing, Social Media | 14 Comments

5 Ways to Promote Your Travel Website

From last minute airfare steals to world trip reviews, travel websites are big business these days. That means two things for your travel website. First, the good news: no matter what travel niche your site is covering, you’ve got a huge audience that’s eager to learn more about the subject at hand. Now, the bad news: there are thousands and thousands of other travel websites all fighting to be found. How is your site going to stand out?

Sure, the big guys like TripAdvisor, Expedia, Frommers, Lonely Planet and Afar may capture a big chunk of search traffic. But with smart promotion, you can still build a strong audience for your website. These five tips will help you break through the cyber clutter and promote your website to the right target audience. Read more...

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5 Basic Steps to Launching Your Business Online

Launching Biz OnlineWhat steps are you taking today to launch your business online? No matter if you sell a product or provide a service, an online presence is a must-have for any type of business. Being online allows consumers to find you. It gives you a new avenue to market your business as well. Though it may seem as though launching your business online is difficult, too time consuming, or too expensive, that’s not always the case. With a few helpful steps, you’ll be well on your way to achieving your goals with these tips. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 4 Comments

Affects Business Listing Errors Have On Your Sales: Fix Them Now!

Business Listing ErrorsThe life of your business depends on people being able to contact and find your business so you can make a sale. All of your advertising dollars are spent at promoting your products and services in as many marketing areas including online business directories. Unfortunately, one little mistake on the listing directory can affect how people find your business. Incorrect names, addresses and other information can frustrate customers trying to seek out the services you provide, as the store doors remain closed and the aisles empty. Read more...

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Defend Your Brand With Online Reputation Management

We spend enormous amounts of time and money projecting the right image to our customers, making sure that we communicate the value of our products and services. However, all of that investment can be destroyed in an instant by negative publicity, whether or not that criticism is justified. For example, it is easy for a disgruntled ex-employee to post misleading and malicious information online – if they know what they are doing, they can even get it ranked highly on Google. The same applies to negative customer reviews – even if you have 97% customer satisfaction, the other 3% are probably the most vocal, and can easily ruin your reputation with what they say online. The sad truth is that negative comments are a magnet for discontent, leading to a snowball effect that is out of all proportion to the actual issue. In fact, sometimes even simple misunderstandings can escalate into major media coverage. For example, take a look at this story about how Budget got into trouble because they gave a customer a discount in error and then tried to correct the situation – this story was even mentioned in Forbes. Read more...

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Direct Navigation Traffic vs PPC

What is direct navigation traffic?

Direct navigation, also called domain redirect traffic, is when a visitor is redirected from one domain to another.

There are various uses for domain redirection, but for the purpose of this article, we will discuss direct navigation as a means to drive traffic to a website. While direct navigation has been around for years, its advertising potential has taken a backseat to many other forms of online advertising. To this day, direct navigation has still not hit the mainstream due to the lack of publicity as well as being a close kept secret for many online marketing veterans. Read more...

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Five Ways to Protect your Brand’s Online Reputation

The sweet, spicy or the bitter; whatever is talked or posted about your brand onto the web most likely stays forever and has a reasonable impact on the perception about your brand in the eyes of your prospective clients. Your brand’s bio data is just a couple words and clicks away with the impartial search engines. One search could make or break all your aspirations linked to your brand.

There are many mediocre turned big brands that made it there by wittily deploying their presence on the web, while on the other hand there are great brands that simple neglected to make a compelling online presence and hence gradually lost the grip on their biz. If you have a brand that falls in the latter category, it is high time for your take the right measures to safeguard your brand’s online reputation before things go out of hand. Read more...

Posted in Internet Marketing | 3 Comments

Promoting Your Company with Rich Media Content Marketing

rich media playerRich media content can take many forms. From streaming videos to downloadable apps, rich media can refer to any type of digital content with an interactive component. Because of its vast popularity with internet users, rich media content is now being incorporated – to good effect – in many marketing campaigns worldwide. But how can rich media content benefit your company?

The Benefits of Rich Media

First and foremost, rich media benefits web users by enhancing their overall web experience. Primarily a visual medium, rich media is capable of integrating both audio and visual components into a powerful creative message, which is capable of delivering information in a highly effective way. Read more...

Posted in Content Strategy, Internet Marketing | 2 Comments