Category Archives: Internet Marketing

Boost Instagram Followers During Holidays

Boosting Instagram Followers During HolidaysAs of 2017, Instagram has amassed more than 800 million users worldwide, making it a leading social media platform for entrepreneurs and individuals alike. Using Instagram to promote your business, brand and website provides you with a platform to maximize your reach while sharing your branding along with interactive videos and imagery with those who have a genuine interest in your updates. When the holidays begin to arrive, there are a few tips and tricks to keep in mind to guarantee success with any type of marketing campaign you have in mind. Read more...

Posted in Content Strategy, Internet Marketing, Social Media | Leave a comment

6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEOSocial media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.

Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization. Read more...

Posted in Internet Marketing, Local SEO, Search Engines, SEO, Social Media | 8 Comments

Boost Your Instagram Profile With These Tips For 2018

Boost Your Instagram Profile

Are you looking for new strategies to improve your business profile on Instagram? Despite being a new bird in the social media arena, Instagram users hit its highest 700 million users by the end of 2017. Behind this growth in numbers is a strong realization among investors that social media is the most reliable and efficient strategy to reach prospective clients.

Getting followers on Instagram is no longer a breeze with old tactics. The game has advanced and so should your strategies. Here are five techniques to beat Instagram algorithm and get followers to boost your sells. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 8 Comments

Awesome Google Adwords Tips For Small Business

Google Adwords Tips For Local Business

Google Adwords, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google AdWords tips and tricks recommended by experts. Let’s take a closer look, shall we?

Tip #1: Target Specific Keywords

Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.” Read more...

Posted in Business Tips, Google, Internet Marketing | 2 Comments

5 Ways to Use YouTube in Your Small Business Marketing

Use Youtube Business Marketing

YouTube is more than just cat videos; it’s a great way to market your small business. In fact, marketers worldwide report video as the content source yielding the best ROI.

Though it may seem overwhelming, YouTube marketing doesn’t have to be that scary – according to a 2017 benchmark report by Vidyard, the majority of videos published by businesses are less than two minutes long. Not to mention, you’ve probably got everything you need to get started, right in your pocket! Don’t be afraid to break out your phone and start recording; people understand and enjoy videos produced on the fly just as much, if not more, than high-value productions. Spielberg and Scorsese need not apply. And while you may fear that YouTube is not a viable option for your particular business, there are several ways businesses of all types can successfully use videos to gain – and convert – customers. If you’ve been wondering, “How can I use YouTube for my business,” here are five ways to use YouTube in your small business marketing. Read more...

Posted in Internet Marketing, Video Marketing | 1 Comment

Get Free Website Traffic

Get Free Website Traffic

14 Simple Tips that Can and Will Produce Web Traffic

The more traffic your site has, the more exposure your brand will gain, hopefully translating into higher sales revenue. When increasing traffic to your site, you ideally want to make sure it is the right type of traffic — an audience that is interested in your product; these are the people who are most likely to make a purchase and refer other people to your site. When people visit your site, you can entice them to sign up for a newsletter, thus collecting their email and being able to promote your products and services to them on a long-term basis. And while many methods for increasing website traffic can cost a pretty penny, there are several options you can take advantage of that won’t cost you a dime. For now, let’s take a look at 14 simple tips that can and will produce free website traffic.  Read more...

Posted in Internet Marketing, SEO | 11 Comments

What’s The Purpose Of A Web Directory In 2017? (Reviewing Jasmine Directory)

 Jasmine Business Web Directory

Don’t be so quick to dismiss web directories in this time and age. It may have been a while since you heard about them but that doesn’t necessarily mean that they have lost significance. Web directories are, in fact, very much important for SEO; more than you realize. Submitting your website to the right web directories can do wonders for you.

Did I touch a nerve? I hope so! Here is what you should know about web directories and I’ll exemplify with Jasmine Directory, one of the last directories that, in my view, has survived all of Google’s penalties. And we shall see why, as well. Read more...

Posted in Internet Marketing, Search Engines | Leave a comment

How Word of Mouth Marketing Can Help Small Businesses Conquer Social Media

Word Of Mouth Marketing

One of the biggest challenges of marketing is measuring activity you can’t see, word of mouth marketing. For every social media share or ad click, there are hundreds of unseen interactions adding to your ROI.

Customers talk about your business in casual conversations or tell friends to check out your website. Others write customer reviews or detail their experiences with your product in a blog post. All of these interactions are powerful forms of word of mouth marketing that improve leads and conversions. Like many small business owners, you may recognize the importance of word of mouth marketing, but are you actively encouraging these interactions? Read more...

Posted in Internet Marketing, Social Media | 1 Comment

4 Digital Marketing Strategy Tips

So, you’ve decided to expand your marketing efforts to digital marketing. This is great! In 2016, businesses spent over $60 billion on digital marketing. It is important to note, however, that marketing specialist will vary in their opinions on the most effective forms of online digital marketing. According to one study, 72 percent of marketers stated it was relevant content that served as their most effective form of online marketing. Another study showed that 93 percent of businesses believed it was their social media content that worked as their best online marketing strategy. As you can see, opinions will vary. What you need to know, though, is that marketing is marketing. You are going to have to try different methods out to find which one works for you. As for now, let’s take a quick look at the top four digital marketing strategy tips your business needs to be taking advantage of.  Read more...

Posted in Blogging, Internet Marketing, Social Media | 1 Comment

AddMe Member Survey Results 2017

Below are the results of the recent survey we conducted on AddMe. AddMe members consist of small to medium business and digital marketing agencies. 

The digital marketing statistics about social media, local business reviews and ROI are a great help for our team, we hope you also find the results as valuable. 

What percent do you use social media to promote your business?

What percent do you use social media to promote your business?

Where do you see the greatest ROI promoting your business / product?

Where do you see the greatest ROI promoting your business / product?

Do you rely on customer reviews for your business?

Do you rely on customer reviews for your business?

Have you ever given a business review online e.g. Yelp or Google Review?

Have you ever given a business review online e.g. Yelp or Google Review?

Lastly, what would you like to see more of from AddMe?

Lastly, what would you like to see more of from AddMe?

Please feel free to share these results with your network.

Posted in Announcements, Business Tips, Internet Marketing, Poll Results, Social Media | 6 Comments