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Category Archives: Internet Marketing
SEO ain’t easy, we all know that. It’s commonly known to be the Internet’s “dark science,” hence so many people quitting trying to promote their websites and making it to the first page.
You can often find articles like “SEO isn’t relevant anymore” springing here and there. However, this statement can’t be further from the truth. The truth is that SEO is doing very well and is a defining growth factor in many successful businesses over the world.
The most common reason people get irritated with SEO is that their backlinks aren’t as effective as they estimated, forgetting that there is a considerable number of things that can go wrong with your them, which will hinder your company’s growth. Here are the most important things you need to take care of.
There are a lot of SEO strategies going about and many of them don’t actually work. Some are outdated. Others have simply been made up and are in common use because they sound good. Both of those categories can end up hurting your ranking. Be it because you can only use so many strategies or because Google and the other search engines now actually penalize you for using them.
For that reason, it always helps to take a look at the common strategies that are being used out there and which ones might actually end up being counterproductive. After all, we don’t want all that hard work we’ve put in to be rendered useless because of a few small mistakes!
Google Adwords, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google AdWords tips and tricks recommended by experts. Let’s take a closer look, shall we?
Tip #1: Target Specific Keywords
Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.”
YouTube is more than just cat videos; it’s a great way to market your small business. In fact, marketers worldwide report video as the content source yielding the best ROI.
Though it may seem overwhelming, YouTube marketing doesn’t have to be that scary – according to a 2017 benchmark report by Vidyard, the majority of videos published by businesses are less than two minutes long. Not to mention, you’ve probably got everything you need to get started, right in your pocket! Don’t be afraid to break out your phone and start recording; people understand and enjoy videos produced on the fly just as much, if not more, than high-value productions. Spielberg and Scorsese need not apply. And while you may fear that YouTube is not a viable option for your particular business, there are several ways businesses of all types can successfully use videos to gain – and convert – customers. If you’ve been wondering, “How can I use YouTube for my business,” here are five ways to use YouTube in your small business marketing.