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Recent Posts
- 5 Reasons Why Your Backlinks Don’t Function Properly
- 5 Ways to Use Localization to Gain More Organic Traffic
- 7 Ways to Make Use of Customer Reviews
- SEO Methods Sinking Your Website Position
- Do You Really Need a Website When You Have Social Media?
- The Dangers of Abandoning A Domain Name
- What to Look for in Social Media Monitoring Tools
- Amazing Local Search Resources for 2019
- How To Grow Sales With Email Remarketing?
- Should You Use a Creative Domain Extension?
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- Evan Wilkins on 6 Social Media Practices That Boost SEO
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- Matt Hodgson on Link Building in the Content Marketing Era – Infographic
Category Archives: Internet Marketing
5 Reasons Why Your Backlinks Don’t Function Properly
SEO ain’t easy, we all know that. It’s commonly known to be the Internet’s “dark science,” hence so many people quitting trying to promote their websites and making it to the first page.
You can often find articles like “SEO isn’t relevant anymore” springing here and there. However, this statement can’t be further from the truth. The truth is that SEO is doing very well and is a defining growth factor in many successful businesses over the world.
The most common reason people get irritated with SEO is that their backlinks aren’t as effective as they estimated, forgetting that there is a considerable number of things that can go wrong with your them, which will hinder your company’s growth. Here are the most important things you need to take care of.
Posted in Internet Marketing, SEO
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SEO Methods Sinking Your Website Position
There are a lot of SEO strategies going about and many of them don’t actually work. Some are outdated. Others have simply been made up and are in common use because they sound good. Both of those categories can end up hurting your ranking. Be it because you can only use so many strategies or because Google and the other search engines now actually penalize you for using them.
For that reason, it always helps to take a look at the common strategies that are being used out there and which ones might actually end up being counterproductive. After all, we don’t want all that hard work we’ve put in to be rendered useless because of a few small mistakes!
Posted in Internet Marketing, SEO
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Best Tools For Online Marketing In 2018
Long gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you aren’t sure how, this content is for you. The following are just a few of the best free tools you as a business owner can implement to get your online marketing strategy moving in the right direction:
Posted in Business Tips, Email Marketing, Internet Marketing, Social Media
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How to Increase ROI With 5 Cost-Saving Facebook Ad Tricks
Facebook currently boasts approximately 2.19 billion active monthly users. In other words, advertising on this platform gives marketers the opportunity to reach a wide range of potential customers. Facebook also gives marketers the option to target specific types of users when posting ads.
That said, simply creating an advertisement, outlining what types of users you want to see it, and publishing it blindly isn’t enough to guarantee a successful campaign. Optimizing your return on investment means doing as a Facebook marketing company would. Familiarize yourself with techniques that boost the performance of your ads, and you’ll reap the rewards.
Posted in Business Tips, Internet Marketing, Social Media
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Fall Campaigns to Boost Followers on Social Media
Boosting followers on social media requires an authentic connection with your audience, whether you are promoting a book or selling clothing with your online eCommerce store. A campaign that resonates with followers promotes engagement and interest in your brand, which is why it is important to consider the audience and demographic you want to appeal to before going live with a new strategic promotion. In order to maximize your reach online when Fall begins to arrive, implement autumn-themed campaigns to increase your ROI and truly drive your promotion home.
Boost Instagram Followers During Holidays
As of 2017, Instagram has amassed more than 800 million users worldwide, making it a leading social media platform for entrepreneurs and individuals alike. Using Instagram to promote your business, brand and website provides you with a platform to maximize your reach while sharing your branding along with interactive videos and imagery with those who have a genuine interest in your updates. When the holidays begin to arrive, there are a few tips and tricks to keep in mind to guarantee success with any type of marketing campaign you have in mind.
6 Social Media Practices That Boost SEO
Social media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.
Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization.
Posted in Internet Marketing, Local SEO, Search Engines, SEO, Social Media
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Boost Your Instagram Profile With These Tips For 2018
Are you looking for new strategies to improve your business profile on Instagram? Despite being a new bird in the social media arena, Instagram users hit its highest 700 million users by the end of 2017. Behind this growth in numbers is a strong realization among investors that social media is the most reliable and efficient strategy to reach prospective clients.
Getting followers on Instagram is no longer a breeze with old tactics. The game has advanced and so should your strategies. Here are five techniques to beat Instagram algorithm and get followers to boost your sells.
Posted in Business Tips, Internet Marketing, Social Media
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Awesome Google Adwords Tips For Small Business
Google Adwords, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google AdWords tips and tricks recommended by experts. Let’s take a closer look, shall we?
Tip #1: Target Specific Keywords
Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.”
Posted in Business Tips, Google, Internet Marketing
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5 Ways to Use YouTube in Your Small Business Marketing
YouTube is more than just cat videos; it’s a great way to market your small business. In fact, marketers worldwide report video as the content source yielding the best ROI.
Though it may seem overwhelming, YouTube marketing doesn’t have to be that scary – according to a 2017 benchmark report by Vidyard, the majority of videos published by businesses are less than two minutes long. Not to mention, you’ve probably got everything you need to get started, right in your pocket! Don’t be afraid to break out your phone and start recording; people understand and enjoy videos produced on the fly just as much, if not more, than high-value productions. Spielberg and Scorsese need not apply. And while you may fear that YouTube is not a viable option for your particular business, there are several ways businesses of all types can successfully use videos to gain – and convert – customers. If you’ve been wondering, “How can I use YouTube for my business,” here are five ways to use YouTube in your small business marketing.
Posted in Internet Marketing, Video Marketing
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