Category Archives: Google

What Is The True Value Of Customer Reviews?

The Value of Customer Reviews?

When businesses sell services and products, customers form opinions based on their satisfaction. These opinions are communicated through a variety of mediums, including word-of-mouth advertisement, online reviews, and more. And in today’s age and time, it is more important than ever to make sure these opinions are positive.

A bad review can put a sting on a company’s reputation, making it crucial to address all negative reviews in a timely manner. Not only do positive customer reviews help build customer trust but they can also help improve SEO. Let’s take a look at the true value of customer reviews. Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO, SEO | Leave a comment

What are Backlinks and How do I Check Them?

What are Backlinks and How do I Check Them?

Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.

Benefit of Backlinks

Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other. Read more...

Posted in Content Strategy, Google, Search Engines, SEO | 2 Comments

Customer Review Report

Free Customer Review Report

If you’re not already aware, customer reviews have an impact on how your business performs, both in your local area and also online.

To help you better understand the current reviews for your business, we have created this excellent free tool which will help you run a quick, customer review report for your business, highlighting the types of reviews you are getting and where.


Posted in Customer Reviews, Google, Local SEO | Leave a comment

How to maximize your web traffic using Mobile Voice Search

Just when you thought your website was fine, along comes Mobile Voice Search and as a small business you have to shift gears again.   But with a few strategic tweaks you can maximize the ability for Local Voice Search like: CortanaSiri Search, Google Voice Assistant to help potential clients find you.

Google Voice Search

In various in forms, these are all recognized names for artificially intelligent virtual assistants.  Potential customers and clients talk to them on their smartphones every day. They became readily available on the market, in 2014 – 2015, and rocketed in use to around 10 percent of global search volume. That is about 50 billion voice searches every month.  In fact, a Google study conducted by Northstar Research revealed that 41 percent of U.S. adults and 55 percent of teens use voice search on a daily basis. You can’t afford to miss the opportunity of one of these vital voice assistants finding your business. Read more...

Posted in Google, Mobile Marketing, SEO, User Experience | 2 Comments

Boost Your Google Listing With Local Business Reviews

Boost Google Listings Local Business Reviews

Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.

Let’s take a look at how you can boost your Google listings with local business reviews. Read more...

Posted in Business Tips, Google, Local SEO, Search Engines, SEO | 9 Comments

Repeated Violations of Google Webmaster Guidelines

On September 18, 2015 Google released a note to website owners regarding the recent increase in Webmaster Guidelines violations. The Google post alerted website owners about the automated and manual actions that are taken against websites that violate the listed Webmaster Guidelines. Website owners can now see which areas of their site have violated the guidelines. The sites can then be fixed to realign with the listed guidelines. Once the site has been fixed it can be submitted as a “reconsideration request” to Google. By taking the steps needed to fix the site, the manual action can be removed. However, if you want to avoid a violation in the first place, then there are several steps that you should take. Read more...

Posted in Google, SEO | 27 Comments

Google’s Latest Update: Quality Update aka Phantom Update

The Google algorithm experts are at it again. Earlier this month Google officially confirmed to Search Engine Land that it has performed another “quality update.” This quality update has appropriately been dubbed the “Phantom Update.” But what does it mean to the average website user? What does it entail for small business owners?

What is the “Phantom Update” and what does it mean for your site?

There are a fair amount of rumors concerning Google’s “Phantom Update” swirling around webmaster blogs and SEO chat rooms. In essence, the update has shown that Google has made changes to its core ranking algorithm. The recent changes are aimed at better processing website quality signals. In other words, quality will continue to “reign queen” on Google’s search ranking algorithm. Read more...

Posted in Google, SEO | 3 Comments

Google in Beta Testing of Domain Registration Services

Google Domains

What have you’ve been doing to build up a business presence online? If you said that you haven’t even thought about taking your business online, you are not alone. Over 55% of small business owners haven’t made the leap into e-commerce. Yet more people are searching for information about businesses online due to its convenience. So as a business owner, you want to set the right impression from the start for these potential customers by getting yourself on the Web.

Google wants to help your business have an online presence and become a success. On June 23, 2014, beta testing began for the new Google Domains. Instead of just punching in domain names hoping you get lucky and find the one that is available, Google wants to ease the process by letting you pick out a domain name that fully captures the essence of your business as you’ll have a better chance of capturing web traffic interested in your products. Read more...

Posted in Domain Names, Google, Industry News | Leave a comment

4 Simple Ways To Get The Most Out Of Google+

Google PlusIf you’re on Google+, then you know it can be quite different from other social media platforms. Some may even say it’s confusing when you first start out, but it really just takes a bit of getting used to. Once you master all the basics, then you’ll be able to handcraft your account and tailor it specifically to your life and your personal interests. Check out the list below to discover four simple ways to get the most out of your Google+ account!

1. Follow Your Favorite Brands

As Google+ continues to grow in popularity, more and more companies are creating accounts in order to connect with their customers on a larger social scale. This is because social media has become a vital element of brand marketing, so a lot of companies create posts that are exclusive to each social networking platform. So even if you’re already following your favorite brands on other sites like Twitter or Facebook, you should still follow them on Google+. You’ll be able to see all their updates, which could include some awesome information that you wouldn’t be able to obtain elsewhere like deals, promo codes, breaking company news, and more. Read more...

Posted in Google, Social Media | 22 Comments

Penguin 4: Prepare Your Business Website for the Next Update

google penguin 4 updateLast month, Google’s Matt Cutts revealed that the Penguin update (Penguin 4) will be rolled out later this year, with hopes that it may be a little earlier than they first planned – and word on the Google grapevine is that Penguin number 4 is going to be a big one.

During a live blogging session with Barry Schwartz of Search Engine Round Table for the SMX West Search Marketing Expo in San Jose, California, Google’s Head of Webspam Matt Cutts revealed that Penguin’s next update would be coming soon in 2013, with no real indication of when. But many rumours have sparked since, with SEO experts expecting algorithm updates imminently. Read more...

Posted in Google, SEO | 2 Comments