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Category Archives: Google
Changes To Google Maps And Your Business?
Over the last year, Google announced some significant changes to their local search results Knowledge Panels, which, as is sometimes the case when Google makes changes, is both good news and bad news for businesses. The new features are good news for Google however, as it makes them more formidable as a competitor against Facebook and Yelp in the area of online reviews.
One change announced at the Google I/O last May is that Google Maps will start including local business recommendation directories embedded within search results that are based on a local search category, intent, and proximity to a user’s location. This update is already being seen by desktop and Android users and will soon be extended to all mobile device searches.
Posted in Customer Reviews, Google, Local SEO
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3 Things Your Competitors Can Teach You About Google Reviews
How long have you kept your customer review strategy on the back burner? While you’re scrambling to make more sales and manage tedious back-end tasks, your competitors are using the customer engagement they already have to boost business.
Google reviews appear at the top of search pages, which means a single review can reach hundreds or thousands of people in your area. Imagine how much you can increase conversions by simply letting your customers endorse your business. If you’re ignoring this cheap, invaluable source of promotion, you’re working a lot harder than you need to.
Posted in Customer Reviews, Google
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Should You Use NPS or Google Reviews? The Answer Is Both!
Every business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where the rubber meets the road. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.
One popular way of measuring a company’s customer relationships is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction, as well as many SMBs. But it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why.
Posted in Business Tips, Customer Reviews, Google, User Experience
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How Do I Boost My Google Reviews?
Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91 percent of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.
Posted in Business Tips, Customer Reviews, Google, Local SEO
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Claiming And Maintaining Your Online Business Listings
If you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the Web that they didn’t even create. What’s worse, you have no control over these listings, and they can say anything they want about your business, unless you take the time to claim them as your own.
You might think it’s a time-consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings.
Posted in Business Tips, Customer Reviews, Google, Local SEO
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Small Thanks With Google – Promote Your Google Reviews
Have you ever wanted to showcase your company’s best reviews? Do you want to share the sentiments your loyal customers have regarding your business with the rest of the world? Google just may have the answer for you. Small Thanks With Google is a completely free-of-charge service that allowed independent sales representatives and entrepreneurs alike to share varying visuals with the world that include reviews and actual quotes from those who have a genuine interest in your brand and the products, services, or content you provide.
Posted in Business Tips, Customer Reviews, Google, Local SEO
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Google Tools To Help You Master Search Engine Marketing
There are a number of google tools available, here’s a quick overview of which tools we use on a daily basis:
Google may not be the only search engine, but it certainly has the biggest impact on your web visibility. Globally, the multimedia giant handles the lion’s share of search traffic. So, if you want to grow an online audience at a fast, steady pace, it makes sense to play by Google’s rules. While there’s no perfect formula to hack search algorithms, you can get the most consistent results by using Google tools to drive your SEM strategy.
Posted in Google, SEO, Software & Tools
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How to Use Google Lighthouse as an SEO Tool
Google Lighthouse is the latest Free SEO tool the search engine offers to SEO marketers. It joins the list of SEO tools such as Google Analytics, Search Console, Keyword Planner, Google Trends, Consumer Surveys, and PageSpeed Insights.
What is Google Lighthouse?
Google did not design the Lighthouse primarily as a free SEO tool. It was not an SEO tool at all. It was initially intended for the auditing of Progressive Web Apps, PWAs. The four areas of the audit are accessibility, Progressive Web Apps, performance, and some other best practices.
Posted in Google, SEO, Software & Tools
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Awesome Google Adwords Tips For Small Business
Google Adwords, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google AdWords tips and tricks recommended by experts. Let’s take a closer look, shall we?
Tip #1: Target Specific Keywords
Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.”
Posted in Business Tips, Google, Internet Marketing
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Your Google Business Listing And How To Set It Up Today
Creating a Google business listing is a quick way to increase your chances of being found in a Google search. It’s a great way to craft a web searcher’s first introduction to your company.
There are several benefits to having a Google business listing including the ability to make sure your location and business hours are accurate as well as the list of services or products you provide. Taking the time to include photos will help highlight your company’s greatest features. Listing your business on Google is an excellent way to create an additional way for the right people to find you quickly via the internet, and the best part is, it’s free.
Posted in Business Tips, Google, Local SEO
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