- Google Tools To Help You Master Search Engine Marketing
- How Does Local Search Work To Grow Business in 2018?
- The No.1 Thing You Must Do For Your Facebook Page
- How to Choose Your Company’s Voice
- Top Search Engines For 2018
- The Right (and Wrong) Way to Handle Negative Customer Reviews
- 6 Social Media Practices That Boost SEO
- We Increased Our Social Sharing By 300%
- Boost Customer Loyalty With These 5 Email Marketing Tips
- Online Review Monitoring – Do You Monitor Your Business Reviews?
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Category Archives: Google
There are a number of google tools available, here’s a quick overview of which tools we use on a daily basis:
Google may not be the only search engine, but it certainly has the biggest impact on your web visibility. Globally, the multimedia giant handles the lion’s share of search traffic. So, if you want to grow an online audience at a fast, steady pace, it makes sense to play by Google’s rules. While there’s no perfect formula to hack search algorithms, you can get the most consistent results by using Google tools to drive your SEM strategy.
Google Lighthouse is the latest Free SEO tool the search engine offers to SEO marketers. It joins the list of SEO tools such as Google Analytics, Search Console, Keyword Planner, Google Trends, Consumer Surveys, and PageSpeed Insights.
What is Google Lighthouse?
Google did not design the Lighthouse primarily as a free SEO tool. It was not an SEO tool at all. It was initially intended for the auditing of Progressive Web Apps, PWAs. The four areas of the audit are accessibility, Progressive Web Apps, performance, and some other best practices.
Google Adwords, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google AdWords tips and tricks recommended by experts. Let’s take a closer look, shall we?
Tip #1: Target Specific Keywords
Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.”
Creating a Google business listing is a quick way to increase your chances of being found in a Google search. It’s a great way to craft a web searcher’s first introduction to your company.
There are several benefits to having a Google business listing including the ability to make sure your location and business hours are accurate as well as the list of services or products you provide. Taking the time to include photos will help highlight your company’s greatest features. Listing your business on Google is an excellent way to create an additional way for the right people to find you quickly via the internet, and the best part is, it’s free.
When businesses sell services and products, customers form opinions based on their satisfaction. These opinions are communicated through a variety of mediums, including word-of-mouth advertisement, online reviews, and more. And in today’s age and time, it is more important than ever to make sure these opinions are positive.
A bad review can put a sting on a company’s reputation, making it crucial to address all negative reviews in a timely manner. Not only do positive customer reviews help build customer trust but they can also help improve SEO. Let’s take a look at the true value of customer reviews.
Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.
Benefit of Backlinks
Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other.
Free Customer Review Report
If you’re not already aware, customer reviews have an impact on how your business performs, both in your local area and also online.
To help you better understand the current reviews for your business, we have created this excellent free tool which will help you run a quick, customer review report for your business, highlighting the types of reviews you are getting and where.
Just when you thought your website was fine, along comes Mobile Voice Search and as a small business you have to shift gears again. But with a few strategic tweaks you can maximize the ability for Local Voice Search like: Cortana, Siri Search, Google Voice Assistant to help potential clients find you.
In various in forms, these are all recognized names for artificially intelligent virtual assistants. Potential customers and clients talk to them on their smartphones every day. They became readily available on the market, in 2014 – 2015, and rocketed in use to around 10 percent of global search volume. That is about 50 billion voice searches every month. In fact, a Google study conducted by Northstar Research revealed that 41 percent of U.S. adults and 55 percent of teens use voice search on a daily basis. You can’t afford to miss the opportunity of one of these vital voice assistants finding your business.
Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.
Let’s take a look at how you can boost your Google listings with local business reviews.
On September 18, 2015 Google released a note to website owners regarding the recent increase in Webmaster Guidelines violations. The Google post alerted website owners about the automated and manual actions that are taken against websites that violate the listed Webmaster Guidelines. Website owners can now see which areas of their site have violated the guidelines. The sites can then be fixed to realign with the listed guidelines. Once the site has been fixed it can be submitted as a “reconsideration request” to Google. By taking the steps needed to fix the site, the manual action can be removed. However, if you want to avoid a violation in the first place, then there are several steps that you should take.