Category Archives: Email Marketing

3 Must-Have Features For Email Marketing

First there was direct mail marketing, but as soon as the Internet came into popular use it was only a matter of time before email marketing became a force to be reckoned with in the online world. Despite a rough start where people got so sick of spam that the US Government passed the Can-Spam Act in an effort to curb the growing trend in mass junk mailing. The problem still remains today but ethical email marketing has risen above that and people recognize it for what it is – a method for businesses to communicate with them. Read more...

Posted in Email Marketing, Internet Marketing | 15 Comments

50 All-Time Great Retail Email Subject Lines

Here at VerticalResponse we’re always being asked things like, “What is the best day to send email?”, “What are the real email marketing secrets?” and “What are great subject lines?”.

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I decided to focus this post on that last one, and offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns.

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First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your “From” label is very important in your email marketing campaigns. Read more...

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29 Ways to Collect Email Addresses for Your Business

There are a ton of ways to get people to sign up for your email marketing offers.

I’ve put together a list for you to read, so you know all of the ways you can be growing your list.

cialis softtabs prescription Put business dissertation an offer on the back of your business cards to get people to sign up for your newsletter. Tradeshows – Bring a clipboard or sign-up book with you to tradeshows and ask for permission to send email to those who sign up. essay writing Include a newsletter sign-up link in your signature of all of your emails.

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Use Buttons instead of Links and Increase Your Clicks

There has been some research around whether using “buttons” on your
website and in your email marketing campaigns as a call-to-action
instead of words with links drives more clicks. It’s one of those things
that every company really has to test for themselves.

businesses that market to consumers, you’ll probably find buttons like
“Sign Up Now” or “Buy Now.” If you’re marketing to businesses and you
offer a white paper you might use the text “Download Now” or if you’ve
got a tutorial for your viewers to watch it might be “View the Demo.” At
any rate, an “actionable” word will usually work better than a passive
one on your button. Instead of saying “Free Trial” you might try
something like “Start Your Free Trial.” All of these things might seem
subtle, but they also might get your readers doing what you want them to
do. 

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Test Your Email Creative!

Like you, each morning I sit down at the desk, wherever it may be and
start sifting through my emails. Although I manage to keep spam at a
minimum, some do get through, most are pretty awful, but some are
better targeted and I click on them as they are relevant to me.

I recently received a special offer from an email marketing company which I won’t name and shame, I clicked through one of the links in the email, which sent me to a 404 error page (page not found), hmmm. I then go back and try another link on the page – the same again… “The page cannot be found”. Read more...

Posted in Email Marketing | 5 Comments

Make Email Auto Responders Work

Now here’s a thought and it was jogged by an email I received just this morning.

I’ve complained about email auto responder once before, though I think this was over Twitter. The reason being that when we shoot out our newsletter I get 1,000’s of thank you emails etc; all of these auto responders.

Posted in Email Marketing | 3 Comments

Is Email Marketing Dead?

Over the past 10 years email marketing has been an effective way of
delivering a message directly to a selected audience. Over time however
other seemingly more measurable channels have become available. And
email marketing (in my mind) has fallen by the wayside.

Posted in Email Marketing | 5 Comments

Simple Creative Content Ideas For Your Newsletters and Blog Posts

From time to time even the best minds (yes including mine) can hit a
creative brick wall, making it difficult to find topics for blog posts
and newsletters. In response to this I (with the help of my friends at
VerticalResponse) have put together five points from where you draw
creative inspiration.

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