Category Archives: eCommerce

Best SAAS Services for Powerful Ecommerce Business

Ecommerce success doesn’t come easy as you’ve got dozens of things to worry about, from the choice of an ecommerce platform to payment processing merchant integration, from social media marketing to high quality product photography and customer acquisition to SEO. Thankfully if you get the first thing right (that is, your choice of ecommerce store builder) everything else becomes easier. With so many amazing SaaS model based online ecommerce store builders on offer, you have no dearth of choices, but how do you choose the best one? We intend to introduce the most power-packed options, in this guide. Read more...

Posted in eCommerce, Software & Tools, Web Design | 2 Comments

The Rise of ECommerce – Infographic

Since the birth of the Internet, ecommerce has rapidly taken market share from traditional brick-and-mortar stores. The infographic below shows some interesting data on the rise of ecommerce as well as the diminishing trend of brick-and-mortar stores.

Rise of Ecommerce Infographic

Courtesy of TheStore.com.

Posted in eCommerce, Industry News | 6 Comments

Tips to Increase Sales around Valentine’s Day

Valentine's Day GiftValentine’s Day is here! Unfortunately, it can get tough to get people to notice your products unless you are selling cards, flowers, candies, lingerie or jewelry. Yet there are ways to get people to pay attention to your products even during Valentine’s Day as you can try to double your sales profits. Use the following 9 tips to boost sales during this day of love.

1: Cross-Promote

You may run a business that is not seen as romantic in any way, such as a hardware or plumbing parts store. In this situation, you may want to consider cross-promoting with a business that does really well on Valentine’s Day. You can offer special discount vouchers or coupons to a participating florist, bakery or gift shop if people buy a certain amount of products in your store. Read more...

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Known Quantity: What Consumers Look for During Product Searches

Brand RecognitionIt’s no secret that consumers often prefer to deal with familiar, known retailers when it comes to searching for products online. However, it’s more than just a brand name that compels consumers to choose certain retailers as they conduct product searches. There are plenty of other factors that can easily influence what a consumer ultimately purchases during and after they search for their favorite products.

To get a better idea of what consumers look for when it comes to online retailing, SurveyMonkey and Search Engine Land conducted a survey of more than 400 American consumers near the beginning of the Thanksgiving/Christmas holiday shopping season. Through SurveyMonkey Audience, both companies gathered responses with a 5 percent margin of error and a 95 percent confidence interval. Read more...

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7 Powerful SEO Opportunities for Ecommerce Sites

I don’t need to tell you that SEO for an Ecommerce site is really, really hard.

First off, you have literally hundreds — and sometimes thousands — of pages on your site that you need to optimize. In fact, Google Panda  — a Google update that specifically targets sites with thin or duplicate content — is a particular pain point for Ecommerce site owners.

I know that, after Google Panda first rolled out in 2011, Ecommerce site owners were scratching their heads and wondering: “how can I possibly make a product page that sells pajamas interesting and compelling?.” Read more...

Posted in eCommerce | 5 Comments

Online Shopping Innovations

Shopping online continues to experience dramatic growth, with US consumers shelling out well over $200 billion in 2012 – and that number is projected to reach $327 billion by 2016 according to Forrester Research. However, when it comes to providing an experience that can match brick-and-mortar retailers, shopping on the Internet still has some way to go. On the other hand, online retailing has a number of key advantages over shopping in person, such as the ability to find products with a few mouse clicks, and the sheer variety of goods that are offered by companies such as Amazon. How are online retailers going to continue to capitalize on these advantages, while closing the gap with shopping in person? Read more...

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The Road to Making Your First Sale Online – Infographic

Here’s a beautiful infographic brought to you by WebStarts. This one gives you some basic tips on running your own ecommerce business, accompanied by some interesting stats.

Give us your feedback on this infographic, or offer advice to the other ecommerce site owners who are just getting started.

Posted in eCommerce | 1 Comment

F-Commerce: Turning Facebook Likes into Buys

Facebook StoreAt the risk of stating the obvious, Facebook is booming. The daddy of social media platforms recently announced its billionth member. Business usage in terms of Facebook pages stands at over 11 million (and counting). Most savvy business owners recognize the value of Facebook when it comes to communicating with their customers. The majority will recognize the importance of word of mouth recommendations and where better than Facebook to get those? The real question is how to win over those customers sufficiently to turn that engagement into revenue and growth. Read more...

Posted in eCommerce, Social Media | 1 Comment

Payvment: A Storefront for Facebook

facebook-storefront-shopping

Social commerce is fast becoming a major trend in online retail, what with Facebook, Twitter and other social networks paving the way for greater, wider connection across the world. A number of e-commerce applications and platforms have been developed so that merchants can take advantage of this growing trend. One such application is Payvment’s social media selling platform for Facebook.
Payvment is an e-commerce solutions provider. Its social media selling app is integrated into Facebook and lets businesses, organizations, and individuals import their e-commerce products to a Facebook fan page, thereby allowing buyers to make transactions straight on the social network.
Business owners can set up a variety of products, categories of products (e.g. shirts, hoodies, shoes), photos, shipping options, terms of service, and more. After setting up an online shop on Facebook, a separate tab will appear on the seller’s profile or a page under “Storefront.” Selling on Facebook has never been so easy.
The social media selling app provides a number of advantages. First, customers won’t have to navigate away from Facebook in order to make a purchase. Payvment’s Open Cart Network lets customers finalize the purchase on any Facebook store. This means buyers don’t have to go through hoops trying to buy your goods, and there are fewer chances of customers dropping their shopping cart while in the middle of a transaction.
The app is free and easy to set up. Ever since Payvment was launched in November 2009, more than 20,000 individuals and businesses have used the application, and more than 500,000 FB users have bought items using it, according to Payvment. Clearly, merchandisers have recognized the potential of free ecommerce on Facebook.
Presently, Payvment supports over 20 currencies and is TRUSTe-certified. Merchants don’t have to sign up for an account to use the app, but should have a PayPal account to collect payments. Customers can pay using Visa, MasterCard, PayPal, Discover, and American Express.

Open Cart Network
One of Payvment’s free ecommerce Facebook features, the Open Cart Network is like any other online shopping cart. What sets the system apart from other carts is that users only have to use a single shopping cart across thousands of Payvment-supported Facebook stores.
The feature increases the chances of closing a sale because the items remain in the cart until the user either removes the product or complete the purchase. The items can be paid all at once through PayPal.
Open Cart Network’s main goal is to lessen shopping cart abandonment. Since Facebook isn’t a shopping site in essence, many users are less likely to leave the website without making a purchase.
Every Facebook fan gets a shopping cart. Shoppers can pick out items from different stores, and then check out in one place.

Facebook Shopping Mall
In February 2011, Payvment launched the first ever Facebook “shopping mall,” an online mall with more than one million searchable products, over 50,000 retailers, and over 250 sign-ups daily. The mall includes a directory that lists a wide range of Facebook stores, from local businesses to celebrity brands.
Payvment encourages merchants to have their own Facebook fan page. To get top-of-the-line products virally noticed, the mall makes use of the “Like” button.
Within the Shopping Mall, users can view items according to price, the most likes, seller, bestsellers, and more. To get more products noticed, Payvment also promotes items based on products users previously liked.
To add a personalized touch, the app allows users to know what their friends like by looking at the “Your Friends like” section. There’s also a “Your Cart” function that holds on to the items previously selected even if the user doesn’t buy. Aside from products, visitors can also “like” retailers.

Fan Incentive Pricing
This feature can be activated from the seller’s storefront settings. Fan Incentive Pricing allows the business owner to set a discount amount to anyone who becomes a fan. Once the “Like” button is clicked, the discount becomes available store-wide.
While the special discounts applies to fans only, Payvment prompts non-fans to like the fan page.

Secure Payments via PayPal
To say that shoppers never leave Facebook throughout the transaction is somewhat misleading because the payment transaction technically is made through PayPal, one of the safest online payments solutions.
Selecting items happens within Facebook, but once users are ready to pay, they are redirected to a PayPal webpage. When a customer gets to the part where they have to enter their credit card information, a secure window opens. After the transaction is completed, the window closes.

Posted in eCommerce, Social Media | 5 Comments

Search Engine Optimization & Shopping Carts – eCommerce SEO

shopping-cart-seo.jpg

Did you know that your choice of ecommerce shopping cart is critical to the success of your online business? It’s true. The search engine optimization of the shopping cart you use, and in particular, the way that the shopping cart software deals with products and creates pages can make it impossible or easy for your product pages to show up directly in search engine results.
One key issue is that some shopping cart designs are constructed in a way that prevents the search engine spiders from crawling product pages, so even product phrases that specifically match your offerings won’t show up through natural search engine rankings. Other shopping carts are designed to make the spiders welcome, having what is sometimes called “spiderability,” and that’s the kind you want to choose.
A second important element for an SEO shopping cart is forming URLs for products, categories, and other content that are keyword rich, rather than centered on product numbers or other difficult to interpret elements. Closely related is a feature that creates canonical URLS for pages that have other URLs pointing to them. This could happen, for example, for products that fit into multiple categories. Another URL feature that any SEO shopping cart should have is the capability to use hyphens (and not just underscores) in URLs.
Of course, many shopping cart features are designed especially to make selling to customers easy once they reach your site and while they may optimize your site, it’s not search engine optimization. But there are some other features to look for in an SEO shopping cart besides those already mentioned, that can help get customers to you in the first place. They include:
  • Automatic generation of an XML sitemap of the kind that Google, Yahoo! and other search engines use. Submitting an appropriately formatted sitemap to Google, for example, makes Google aware of the pages on your website that are available for indexing, which makes sure the spiders are deployed to all desired pages.
  • Underpinning the sitemap is the ability to create the site the way you want it, so another key feature is completely customizable templates that don’t force an etailer into any corners in terms of site design
  • Dynamic generation of unique meta tags, particularly title tags, which are considered an important contributor to page rankings.

Posted in eCommerce, SEO | 3 Comments