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Category Archives: eCommerce
Ecommerce success doesn’t come easy as you’ve got dozens of things to worry about, from the choice of an ecommerce platform to payment processing merchant integration, from social media marketing to high quality product photography and customer acquisition to SEO. Thankfully if you get the first thing right (that is, your choice of ecommerce store builder) everything else becomes easier. With so many amazing SaaS model based online ecommerce store builders on offer, you have no dearth of choices, but how do you choose the best one? We intend to introduce the most power-packed options, in this guide.
Since the birth of the Internet, ecommerce has rapidly taken market share from traditional brick-and-mortar stores. The infographic below shows some interesting data on the rise of ecommerce as well as the diminishing trend of brick-and-mortar stores.
Valentine’s Day is here! Unfortunately, it can get tough to get people to notice your products unless you are selling cards, flowers, candies, lingerie or jewelry. Yet there are ways to get people to pay attention to your products even during Valentine’s Day as you can try to double your sales profits. Use the following 9 tips to boost sales during this day of love.
You may run a business that is not seen as romantic in any way, such as a hardware or plumbing parts store. In this situation, you may want to consider cross-promoting with a business that does really well on Valentine’s Day. You can offer special discount vouchers or coupons to a participating florist, bakery or gift shop if people buy a certain amount of products in your store.
It’s no secret that consumers often prefer to deal with familiar, known retailers when it comes to searching for products online. However, it’s more than just a brand name that compels consumers to choose certain retailers as they conduct product searches. There are plenty of other factors that can easily influence what a consumer ultimately purchases during and after they search for their favorite products.
To get a better idea of what consumers look for when it comes to online retailing, SurveyMonkey and Search Engine Land conducted a survey of more than 400 American consumers near the beginning of the Thanksgiving/Christmas holiday shopping season. Through SurveyMonkey Audience, both companies gathered responses with a 5 percent margin of error and a 95 percent confidence interval.
I don’t need to tell you that SEO for an Ecommerce site is really, really hard.
First off, you have literally hundreds — and sometimes thousands — of pages on your site that you need to optimize. In fact, Google Panda — a Google update that specifically targets sites with thin or duplicate content — is a particular pain point for Ecommerce site owners.
I know that, after Google Panda first rolled out in 2011, Ecommerce site owners were scratching their heads and wondering: “how can I possibly make a product page that sells pajamas interesting and compelling?.”
Shopping online continues to experience dramatic growth, with US consumers shelling out well over $200 billion in 2012 – and that number is projected to reach $327 billion by 2016 according to Forrester Research. However, when it comes to providing an experience that can match brick-and-mortar retailers, shopping on the Internet still has some way to go. On the other hand, online retailing has a number of key advantages over shopping in person, such as the ability to find products with a few mouse clicks, and the sheer variety of goods that are offered by companies such as Amazon. How are online retailers going to continue to capitalize on these advantages, while closing the gap with shopping in person?
Here’s a beautiful infographic brought to you by WebStarts. This one gives you some basic tips on running your own ecommerce business, accompanied by some interesting stats.
Give us your feedback on this infographic, or offer advice to the other ecommerce site owners who are just getting started.
Did you know that your choice of ecommerce shopping cart is critical to the success of your online business? It’s true. The search engine optimization of the shopping cart you use, and in particular, the way that the shopping cart software deals with products and creates pages can make it impossible or easy for your product pages to show up directly in search engine results.
One key issue is that some shopping cart designs are constructed in a way that prevents the search engine spiders from crawling product pages, so even product phrases that specifically match your offerings won’t show up through natural search engine rankings. Other shopping carts are designed to make the spiders welcome, having what is sometimes called “spiderability,” and that’s the kind you want to choose.
A second important element for an SEO shopping cart is forming URLs for products, categories, and other content that are keyword rich, rather than centered on product numbers or other difficult to interpret elements. Closely related is a feature that creates canonical URLS for pages that have other URLs pointing to them. This could happen, for example, for products that fit into multiple categories. Another URL feature that any SEO shopping cart should have is the capability to use hyphens (and not just underscores) in URLs.
Of course, many shopping cart features are designed especially to make selling to customers easy once they reach your site and while they may optimize your site, it’s not search engine optimization. But there are some other features to look for in an SEO shopping cart besides those already mentioned, that can help get customers to you in the first place. They include:
- Automatic generation of an XML sitemap of the kind that Google, Yahoo! and other search engines use. Submitting an appropriately formatted sitemap to Google, for example, makes Google aware of the pages on your website that are available for indexing, which makes sure the spiders are deployed to all desired pages.
- Underpinning the sitemap is the ability to create the site the way you want it, so another key feature is completely customizable templates that don’t force an etailer into any corners in terms of site design
- Dynamic generation of unique meta tags, particularly title tags, which are considered an important contributor to page rankings.