Category Archives: eCommerce

How to Boost Your Website SEO by Offering Promo Codes and Discounts

Promotional codes and discounts are a sure fire way for people to engage with an audience. As a tool, they have many benefits that you might not immediately consider. Improved purchases, traffic to your site and superior customer engagement are all benefits that you can reap.

However, it’s difficult for some people to figure out how best to use these offers to connect with an audience properly, and it impacts their overall growth as a business. We’re going to be reviewing how you can adequately boost the SEO of your site using codes and offers here. Read more...

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Get More Sales Leads With These 8 Killer Ideas

Pitch: 8 Campaign Ideas to Drive Sales Leads

With millions of companies worldwide available at our fingertips, standing out from the crowd and boosting sales leads can quickly become stressful and at times, overwhelming. When you want to maximize your appeal and online reach, get creative with your next campaign idea. Creative campaigns attract new users and provide incentives to make a purchase from loyal followers. While there is no one-stop solution for driving additional sales leads (as companies vary by industry), there are a few ideas to brainstorm with and keep in mind before launching your next digital campaign.  Read more...

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Best SAAS Services for Powerful Ecommerce Business

Ecommerce success doesn’t come easy as you’ve got dozens of things to worry about, from the choice of an ecommerce platform to payment processing merchant integration, from social media marketing to high quality product photography and customer acquisition to SEO. Thankfully if you get the first thing right (that is, your choice of ecommerce store builder) everything else becomes easier. With so many amazing SaaS model based online ecommerce store builders on offer, you have no dearth of choices, but how do you choose the best one? We intend to introduce the most power-packed options, in this guide. Read more...

Posted in eCommerce, Software & Tools, Web Design | 2 Comments

The Rise of ECommerce – Infographic

Since the birth of the Internet, ecommerce has rapidly taken market share from traditional brick-and-mortar stores. The infographic below shows some interesting data on the rise of ecommerce as well as the diminishing trend of brick-and-mortar stores.

Rise of Ecommerce Infographic

Courtesy of TheStore.com.

Posted in eCommerce, Industry News | 6 Comments

Tips to Increase Sales around Valentine’s Day

Valentine's Day GiftValentine’s Day is here! Unfortunately, it can get tough to get people to notice your products unless you are selling cards, flowers, candies, lingerie or jewelry. Yet there are ways to get people to pay attention to your products even during Valentine’s Day as you can try to double your sales profits. Use the following 9 tips to boost sales during this day of love.

1: Cross-Promote

You may run a business that is not seen as romantic in any way, such as a hardware or plumbing parts store. In this situation, you may want to consider cross-promoting with a business that does really well on Valentine’s Day. You can offer special discount vouchers or coupons to a participating florist, bakery or gift shop if people buy a certain amount of products in your store. Read more...

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Known Quantity: What Consumers Look for During Product Searches

Brand RecognitionIt’s no secret that consumers often prefer to deal with familiar, known retailers when it comes to searching for products online. However, it’s more than just a brand name that compels consumers to choose certain retailers as they conduct product searches. There are plenty of other factors that can easily influence what a consumer ultimately purchases during and after they search for their favorite products.

To get a better idea of what consumers look for when it comes to online retailing, SurveyMonkey and Search Engine Land conducted a survey of more than 400 American consumers near the beginning of the Thanksgiving/Christmas holiday shopping season. Through SurveyMonkey Audience, both companies gathered responses with a 5 percent margin of error and a 95 percent confidence interval. Read more...

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7 Powerful SEO Opportunities for Ecommerce Sites

I don’t need to tell you that SEO for an Ecommerce site is really, really hard.

First off, you have literally hundreds — and sometimes thousands — of pages on your site that you need to optimize. In fact, Google Panda  — a Google update that specifically targets sites with thin or duplicate content — is a particular pain point for Ecommerce site owners.

I know that, after Google Panda first rolled out in 2011, Ecommerce site owners were scratching their heads and wondering: “how can I possibly make a product page that sells pajamas interesting and compelling?.” Read more...

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Online Shopping Innovations

Shopping online continues to experience dramatic growth, with US consumers shelling out well over $200 billion in 2012 – and that number is projected to reach $327 billion by 2016 according to Forrester Research. However, when it comes to providing an experience that can match brick-and-mortar retailers, shopping on the Internet still has some way to go. On the other hand, online retailing has a number of key advantages over shopping in person, such as the ability to find products with a few mouse clicks, and the sheer variety of goods that are offered by companies such as Amazon. How are online retailers going to continue to capitalize on these advantages, while closing the gap with shopping in person? Read more...

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The Road to Making Your First Sale Online – Infographic

Here’s a beautiful infographic brought to you by WebStarts. This one gives you some basic tips on running your own ecommerce business, accompanied by some interesting stats.

Give us your feedback on this infographic, or offer advice to the other ecommerce site owners who are just getting started.

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F-Commerce: Turning Facebook Likes into Buys

Facebook StoreAt the risk of stating the obvious, Facebook is booming. The daddy of social media platforms recently announced its billionth member. Business usage in terms of Facebook pages stands at over 11 million (and counting). Most savvy business owners recognize the value of Facebook when it comes to communicating with their customers. The majority will recognize the importance of word of mouth recommendations and where better than Facebook to get those? The real question is how to win over those customers sufficiently to turn that engagement into revenue and growth. Read more...

Posted in eCommerce, Social Media | 1 Comment