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Category Archives: Domain Names
Choosing a .COM for your domain seems like a no-brainer for most site owners. Out of the 330 million registered top-level domains on the web, roughly 136 million have a .COM extension, according to Statista. While this common TLD was once a sign of credibility, the internet is swelling with new sites competing for attention and memorable names. Using a less conventional domain extension may offer advantages when your preferred .COM is unavailable or too costly.
Why Dotcoms Are the Norm
Is a .COM domain truly necessary for your online business? Until recent years, this common TLD was the go-to choice for the majority of site owners who wanted to established a good reputation. In the early days of the internet, the dotcom designation was created to distinguish for-profit, or commercial, businesses. The .ORG and .GOV domains were reserved for nonprofit and government sites, while .NET was intended for network and telecommunication service providers.
Melbourne, Australia – October 10, 2017: Trellian has announced its further expansion into the .AU drop catch business with the acquisition of the highly successful drop catch platform DomainShield.com.au.
Having only a handful of auDA accredited registrars that are authorized to drop catch, the acquisition further strengthens Trellian’s February 2017 acquisition of Drop.com.au drop catch platform and registrar.
The two drop catching operations will gradually be consolidated under the Drop.com.au brand, taking the best parts from each platform, plus many other functions from the existing Above.com Domain Portfolio Manager and Marketplace.
Here are the poll results for June 2015. Thanks to over 3,900 people who took time to take our poll.
Question was: How important is a domain name to the success of an online business?
- Very important – 238/3993 (5.96% )
- Somewhat important – 1845/3993 (46.21% )
- Not important – 1910/3993 (47.83% )
So, a majority of respondents said that a domain name is not important to the success of an online business. I generally agree with this statement, but I think there are instances when a domain name can significantly help a business. For example: Using a premium or EMD domain can bring in a considerable amount of type-in traffic. Also, having a short memorable domain name can help with repeat visitors.
In today’s fast-paced, technology-driven world, coming up with your company’s domain name is almost as important as deciding upon the company’s name itself. To give you a little perspective on how important a domain has become, let us examine a few of the recent statistics. In 2012 Search Engine Land released a 24 month study that showed 85 perfect of consumers will rely on the Internet to find out more about a local business. In the same study, it was shown that 72 percent of consumers will read at least 2 reviews, before they consider working with the local business. Move forward to 2013 and you will discover that 54 percent of consumers find it easier to browse through a mobile optimized site, which lead to mobile marketing spending in excess of $10 Billion.
What have you’ve been doing to build up a business presence online? If you said that you haven’t even thought about taking your business online, you are not alone. Over 55% of small business owners haven’t made the leap into e-commerce. Yet more people are searching for information about businesses online due to its convenience. So as a business owner, you want to set the right impression from the start for these potential customers by getting yourself on the Web.
Google wants to help your business have an online presence and become a success. On June 23, 2014, beta testing began for the new Google Domains. Instead of just punching in domain names hoping you get lucky and find the one that is available, Google wants to ease the process by letting you pick out a domain name that fully captures the essence of your business as you’ll have a better chance of capturing web traffic interested in your products.
This year, businesses and webmasters tired of the usual .com, .net and .org domains are in luck, as domain name authority ICANN is making hundreds of new generic Top Level Domains (gTLDs) available to trademark holders and the general public. ICANN began releasing dozens of gTLDs back in October 2013, with over 630 planned for release throughout 2014. In total, over 1,900 gTLDs are expected to be released by 2015.
For many businesses and webmasters, it means that they’ll no longer be restricted to using one of the 22 gTLDs that existed since 1985. Businesses and webmasters in search of a swanky new domain name or one that better reflects their website will now have hundreds to choose from by year’s end.
In just over a year Google has hit us with two huge algorithm updates: Google Panda and Google Penguin. With the Panda update, the target was content. Webmasters could no longer get away with posting thin, poor content in order to rank for a few keywords. Google improved the way that it looked at content and looked at it more like a human, as opposed to a search engine spider/robot. If a target audience member wasn’t going to benefit from it, Google wasn’t going to rank it prominently. The Google Penguin update has primarily gone after sites that have an unnatural link portfolio and lots of spammy links pointing to their site. It’s also targeting sites that abuse anchor text and link to the same keywords over and over again. An additional trend and effect of the “over optimization” penalties is that websites with a keyword rich domain name are getting nailed.
We all want to have more spare time, so why not try the free parking
manager that provides all the statistics and tests your domain parking
performance, all in one place? Above.com Parking Manager allows domain
portfolio holders to maximize revenues and increase productivity by
providing a domain parking management tool to view all domain
statistics in one place.
This pie graph shows the breakdown in the share of revenue for each service in the last seven days.
Is it easy to use? Absolutely! Above.com Parking Manager allows you to view and compare your domain results, as it provides detailed statistics on daily revenue, traffic and demographics.