Category Archives: Customer Reviews

Changes To Google Maps And Your Business?

Changes to Google Maps and your business

Over the last year, Google announced some significant changes to their local search results Knowledge Panels, which, as is sometimes the case when Google makes changes, is both good news and bad news for businesses. The new features are good news for Google however, as it makes them more formidable as a competitor against Facebook and Yelp in the area of online reviews.

One change announced at the Google I/O last May is that Google Maps will start including local business recommendation directories embedded within search results that are based on a local search category, intent, and proximity to a user’s location. This update is already being seen by desktop and Android users and will soon be extended to all mobile device searches. Read more...

Posted in Customer Reviews, Google, Local SEO | 1 Comment

3 Things Your Competitors Can Teach You About Google Reviews

3 Things Your Competitors Can Teach You About Google Reviews

How long have you kept your customer review strategy on the back burner? While you’re scrambling to make more sales and manage tedious back-end tasks, your competitors are using the customer engagement they already have to boost business.

Google reviews appear at the top of search pages, which means a single review can reach hundreds or thousands of people in your area. Imagine how much you can increase conversions by simply letting your customers endorse your business. If you’re ignoring this cheap, invaluable source of promotion, you’re working a lot harder than you need to. Read more...

Posted in Customer Reviews, Google | 4 Comments

Should You Use NPS or Google Reviews? The Answer Is Both!

Should You Use NPS or Google Reviews? The Answer Is BothEvery business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where the rubber meets the road. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.

One popular way of measuring a company’s customer relationships is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction, as well as many SMBs. But it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why. Read more...

Posted in Business Tips, Customer Reviews, Google, User Experience | Leave a comment

How Do I Boost My Facebook Reviews?

How Do I Boost My Facebook Reviews?

We work with thousands of business every day, and one of the most common questions we get asked is, “How Do I Boost My Facebook Reviews?”. Before you begin enjoying the benefits of Facebook reviews, you must first convince customers to write them. Here are some tips to boost your Facebook reviews and increase consumer confidence in your company.

1. Set up your Facebook page to allow reviews from customers

If you don’t add the reviews section to your Facebook page, your customers won’t be able to leave any feedback. Check your page to make sure reviews have been enabled. If you find that reviews are not enabled on your page, simply go to your page’s settings, click “Edit Page” and select “Add a Tab.” Click the “Add Tab” button next to “Reviews.” Read more...

Posted in Business Tips, Customer Reviews, Social Media | 2 Comments

How Do I Boost My Google Reviews?

How Do I Boost My Google Reviews?

Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91 percent of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.  Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO | Leave a comment

Claiming And Maintaining Your Online Business Listings

The Benefits Of Claiming And Maintaining Your Online Business ListingsIf you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the Web that they didn’t even create. What’s worse, you have no control over these listings, and they can say anything they want about your business, unless you take the time to claim them as your own.

You might think it’s a time-consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings. Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO | 1 Comment

Google Reviews and Your Real Estate Business

Google Reviews and Your Real Estate Business

If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.

The Rise Of Customer Reviews

Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website. Read more...

Posted in Customer Reviews, Local SEO, SEO | Leave a comment

Small Thanks With Google – Promote Your Google Reviews

Small Thanks With Google

Have you ever wanted to showcase your company’s best reviews? Do you want to share the sentiments your loyal customers have regarding your business with the rest of the world? Google just may have the answer for you. Small Thanks With Google is a completely free-of-charge service that allowed independent sales representatives and entrepreneurs alike to share varying visuals with the world that include reviews and actual quotes from those who have a genuine interest in your brand and the products, services, or content you provide. Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO | 2 Comments

Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained. Read more...

Posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media | 3 Comments

Sales Leads On A Shoe String?

I'm a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?

“I’m a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?” 

We get asked this question almost every day, so we blogged about it…

Building a successful business from the ground up is no easy feat and rarely occurs overnight. Creating a growing following of customers and fans requires motivation, consistency, and plenty of determination. When you own a business and you are in need of driving more sales leads, there are a few methods to ensure you are maximizing your potential reach regardless of your budget. Read more...

Posted in Blogging, Business Tips, Customer Reviews, Social Media | 1 Comment