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Category Archives: Customer Reviews
Did you know that 72% of consumers trust online reviews just like personal recommendations? 52% of them acknowledged that positive reviews increase the chances of buying from local businesses. If you think online review monitoring is only for giant firms, think again.
Recently, we have witnessed a rise in the utilisation of social media platforms and user-generated review sites such as BBB’s, Amazon reviews, and Yelp. Employers’ reviews are not let off the hook with Glassdoor taking center stage in their reports. Review monitoring is crucial in managing your online image, building a strong customer base and increasing sales.
When businesses sell services and products, customers form opinions based on their satisfaction. These opinions are communicated through a variety of mediums, including word-of-mouth advertisement, online reviews, and more. And in today’s age and time, it is more important than ever to make sure these opinions are positive.
A bad review can put a sting on a company’s reputation, making it crucial to address all negative reviews in a timely manner. Not only do positive customer reviews help build customer trust but they can also help improve SEO. Let’s take a look at the true value of customer reviews.
Bad news makes its way around the world before good news gets out of bed. There is a great deal of truth to this axiom – any business owner with online reviews can attest. If a customer has a problem with a company, you can expect that negative review almost instantly. Customers who have a positive experience often neglect to leave a review at all. In many cases, they must be coerced to do so.
Your competition is constantly scouring your online reviews to look for weaknesses in your business. You may look up next week and see a commercial from your industry rival directly addressing a problem that a customer had in a review.
Requesting online reviews may seem like a tedious chore – if you don’t know how to request online reviews. Yes, all of the latest marketing blogs say you should be begging and pleading for reviews with no pride whatsoever.
Does begging someone for a favor ever work in a relationship? Absolutely not. It changes the relationship, and never in a good way.
Customers Don’t Want Control
Consumers come to you for solutions. They expect you to lead. When you beg, you place yourself outside of that position of leadership.
We work with a variety of car dealers, helping with their local search and collecting more customer reviews for their car dealerships. Not all car dealer reviews are positive. We have outlined some of the challenges they have been facing and how they are resolved with some simple SEO and the a spirit of customer service.
The online review site is the new word of mouth. As much as you may want to create good business relationships with all of your customers, some of them will fall through the cracks. When this happens, you can expect a bad review! People are much more likely to write out of anger than they are when things go well.
Over the past few months, you would have noticed a shift in focus on AddMe, away from general SEO and search engine submission tools. We are now focusing all our efforts on what you, our readers, have told us is important to your business, local search and customer reviews.
We have build a free Business Review reporting tool – enter your business details below and the tool will run a free customer review report for your business.
The creative team here have put their heads together and created a simple video which clearly explains what customer reviews are and how reviews impact your business and local search results. We recommend you take 3 minutes out of your day to watch this quick video, once you’re done – don’t forget to run your free review report on your business below.
Free Customer Review Report
If you’re not already aware, customer reviews have an impact on how your business performs, both in your local area and also online.
To help you better understand the current reviews for your business, we have created this excellent free tool which will help you run a quick, customer review report for your business, highlighting the types of reviews you are getting and where.
Consumers these days can find any service or item with a quick Google search. In a recent article from Search Engine Watch, Customer reviews: The not-so-secret SEO tactic, points out this convenience for customers is why companies are seeing an increased need for transparency. It helps a business stand out from competitors. One of the ways a company will stand out is through Google Customer Reviews. We’ve highlighted key parts of the Search Engine Watch article we think are most important.