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Category Archives: Customer Reviews
If there’s anything that’s constant when it comes to SEO & Local Search, it’s that they are constantly changing. What with Google constantly tweaking and tinkering with their algorithms, and with new insights and strategies constantly being proffered by the industries gurus, not to mention just learning the ins and outs of search best practices in the first place, it’s a never-ending learning process to stay ahead of the game and your competition.
When it comes to local search. It’s a market that’s in a state of flux, changing and evolving, and maintaining the most effective local marketing strategy requires you to stay on top of it. Fortunately, there are plenty of online resources to help you do just that. Most of these focus on local search subjects, and some are more general in nature, and though there are many more, these are good sites to start with.
It’s the age of the online review. Customer reviews and testimonials have certainly come into their own in the last several years, and they are now one of the most important elements of an effective and comprehensive marketing strategy. Read on to learn more about why they are essential to your business, and how AddMe Review Streaming can empower you to start using them to their maximum effect.
Customer Reviews Build Trust
Consumers are wary of sales and marketing content generated by a business. However, they still expect the business itself to give them a sales pitch and paint their products and services in the best light.
As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers, and maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews of their products and services, and that’s a mistake. They can be one of your most effective marketing tools, increasing lead generation and product sales. If you’re not using them as part of your marketing strategy, then you’re certainly not getting all the reviews you could be, and that’s a shame, because most other businesses are using them successfully, and your competition is probably among them. Positive customer reviews can also give a big boost to your website’s local SEO efforts. Let’s explore just what enabling your sites to allow online reviews can do for you.
Over the last year, Google announced some significant changes to their local search results Knowledge Panels, which, as is sometimes the case when Google makes changes, is both good news and bad news for businesses. The new features are good news for Google however, as it makes them more formidable as a competitor against Facebook and Yelp in the area of online reviews.
One change announced at the Google I/O last May is that Google Maps will start including local business recommendation directories embedded within search results that are based on a local search category, intent, and proximity to a user’s location. This update is already being seen by desktop and Android users and will soon be extended to all mobile device searches.
How long have you kept your customer review strategy on the back burner? While you’re scrambling to make more sales and manage tedious back-end tasks, your competitors are using the customer engagement they already have to boost business.
Google reviews appear at the top of search pages, which means a single review can reach hundreds or thousands of people in your area. Imagine how much you can increase conversions by simply letting your customers endorse your business. If you’re ignoring this cheap, invaluable source of promotion, you’re working a lot harder than you need to.
Every business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where the rubber meets the road. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.
One popular way of measuring a company’s customer relationships is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction, as well as many SMBs. But it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why.
Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91 percent of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.
If you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the Web that they didn’t even create. What’s worse, you have no control over these listings, and they can say anything they want about your business, unless you take the time to claim them as your own.
You might think it’s a time-consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings.
If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.
The Rise Of Customer Reviews
Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website.