Category Archives: Content Strategy

How to Target Your Website for Different Cultures

World CulturesDespite the fact that the worldwide web is “worldwide,” seldom think about universalizing their websites in an effort to address multiple Internet users from around the world. However, because English-speaking Internet users only account for approximately a third of all Internet users, it’s smart to design a website aimed at attracting worldwide Internet users. Although not everyone speaks the same language, with the use of other characteristics and website design, a website can attract Internet users from different cultures. Read more...

Posted in Content Strategy, Web Design | 3 Comments

Keyword Research Is the First Step in SEO

Keyword ResearchKeywords are at the heart of Search Engine Optimization (SEO). Google detects them and ranks your site against everyone else’s with the same keyword. More popular and higher quality websites rank higher in the Google search rankings. Think of keywords as the search strings you use in Google.

But you must strike the right balance between popular keywords and competition. Popular keywords have lots of people searching for them, but the competition is too high to make an impact. Proper research will reveal the keywords which are popular enough, but exist on a field where you can effectively compete. Read more...

Posted in Content Strategy, SEO | 6 Comments

Skyscraper Content: Reaching New Heights

SkyscraperIn a world where our advertising, services, products and resources are driven by short, accessible and instantly gratifying information, long-form content is finally making a comeback.

The ongoing debate between short- and long-form content continues to stream throughout SEO trends. However, storytelling and narrative blogging are recently hailing in popularity.

What Is Skyscraper Content?

It’s About Telling a Story

Its definition suggests a form of storytelling geared toward engaging and connecting with an audience. The outcome and projected goal is to generate more value by creating quality content. Read more...

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How to Get Ideas for Your Website Content

Articles and ContentGoogle and the other search engines are all about fresh, relevant content. Yet, fresh, relevant content requires fresh, relevant ideas. What happens when you’ve tapped out your own expertise and are out of ideas? If you are going to provide your readers, and the search engines, with something new, you need a source for those ideas. How can you find those ideas and avoid the temptation to simply rehash everything that’s already been said on a topic? Consider these options.

Be Well-Read

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Link Building in the Content Marketing Era – Infographic

Whenever Google makes a change to their search algorithm, the entire SEO industry listens and adapts. Link building, which is a big part of SEO, have evolved as a result. This infographic offers a visual comparison between the link building strategies of old vs new.

Thanks to Media Whiz for this awesome infographic!

Posted in Content Strategy, SEO | 4 Comments

Psychology Applied to Web Design

psychology web designWhile studying psychology is not any quick or easy task, learning a few basic fundamentals can go a long way when it comes to web design. If you take the time to think about what your visitors want and how best to help them get it then the rest follows suit quite quickly. Most of the concepts relevant to web design are fairly straight forward, so here’s a few tips to help ease you into applying psychology to your next website.

Can You Have Too Many Options?

In a study carried out by a Sheeya Iyengar, Graduate of Columbia University, it’s been shown that choice is actually demotivating. She came to this conclusion with her ‘Jam Study’ in which she set up a display selling jam, but alternating between offering 24 flavors and 6 flavors. It was shown that when presented with many options, people often just choose to do nothing rather than weigh up the options. This is said to be the human brains ‘Safety choice’. Read more...

Posted in Content Strategy, Web Design | 4 Comments

Be Selective with Guest Blog Submissions

Publishing content on a regular basis has become a necessary component of an online marketing campaign today. Content is what engages target audience members and attracts the attention of search engine spiders. It also helps to fuel a social media strategy by ensuring that there is always something worthy of sharing with followers. In order to maintain this steady stream of content, it’s recommended to add a blog to your website. It helps to keep your website content “fresh” which is viewed favorably by both the search engines and target audience members. Read more...

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Promoting Your Company with Rich Media Content Marketing

rich media playerRich media content can take many forms. From streaming videos to downloadable apps, rich media can refer to any type of digital content with an interactive component. Because of its vast popularity with internet users, rich media content is now being incorporated – to good effect – in many marketing campaigns worldwide. But how can rich media content benefit your company?

The Benefits of Rich Media

First and foremost, rich media benefits web users by enhancing their overall web experience. Primarily a visual medium, rich media is capable of integrating both audio and visual components into a powerful creative message, which is capable of delivering information in a highly effective way. Read more...

Posted in Content Strategy, Internet Marketing | 2 Comments

6 Tips for Quickly Creating Blog Posts

blog quickMost likely, you will already have a method for creating posts for your blog. Enhancing your productivity with techniques that make your posts relevant and timely is, however, always beneficial. Your audience reads your blog in order to get information that matters to them and advances their knowledge. This means the content needs to be specific and time sensitive. Posting something about, say, the rise of Amazon is not relevant to your readers unless you include new information or analysis and stay ahead of the curve. Read more...

Posted in Blogging, Content Strategy | 2 Comments

How can a Small Business Leverage Blog Content to its Maximum Potential?

blog contentThe prime challenge for a small business in capturing the B2B and / or B2C market is to create a content marketing strategy that draws readership and converts into sales. Call it a lack of adequate knowledge or understanding of how an online business functions, most small businesses fail miserably in content marketing via blogging.

The general idea is that all one needs is a blog, write few posts and people will follow you. It doesn’t happen this way in the real world! It is never enough to write a few blogs, share it on social networks and expect to gain loyal buyers. If you’re following this process, no wonder all those dollars spent in creating content is wasted! Read more...

Posted in Content Strategy | 12 Comments