Category Archives: Content Strategy

How to Appeal to Users of Instagram With Visual Campaigns

How to Appeal to Users of Instagram With Visual Campaigns

Instagram, owned by Facebook, is one of the most popular social networking platforms that focuses on visuals to relay messages, thoughts, and stories. Instagram allows users to upload single photos, collages, and even video clips that can be edited with the use of filters and other built-in tools the app provides. Appealing to users of Instagram with visual campaigns can drastically increase followers and interest in your brand, whether you’re promoting a clothing line or a website that offers free content. Implementing a few tips when creating your next Instagram marketing campaign helps to maximize your reach and overall ROI.  Read more...

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Optimal Content Length to Gain Higher Search Ranking

Optimal Content Length to Gain Higher Search Rank

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...

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Did You Follow These LInking Tips To Improve Your Ranking?

How Not To Get External Links In 2018

Let’s face it, keeping up with the ever changing complexity of the SEO you use in your struggle to get your website ranked well in the SERPs is hard work, but of course absolutely necessary. You already know your site needs to look great and have fresh, relevant content, be designed so that it’s easily crawlable by the Googlebots, optimized for page speed, use great well-researched keywords, compelling meta descriptions and title tags, be secure, and be optimized for mobile devices. All of these things have been important to Google for years, and neglecting any of them can hurt your rankings. Read more...

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Fall Campaigns to Boost Followers on Social Media

Fall Campaigns to Boost Followers on Social Media

Boosting followers on social media requires an authentic connection with your audience, whether you are promoting a book or selling clothing with your online eCommerce store. A campaign that resonates with followers promotes engagement and interest in your brand, which is why it is important to consider the audience and demographic you want to appeal to before going live with a new strategic promotion. In order to maximize your reach online when Fall begins to arrive, implement autumn-themed campaigns to increase your ROI and truly drive your promotion home.   Read more...

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6 Free Tools To Win Your Blog More Social Traffic

6 Free Tools Social Media

Everyone talks about how crucial it is to use blogging and social media to draw attention to your brand. But you can churn out posts every day, and they will immediately get lost among hordes of content if you don’t have a way to make your site stand out.

With the right resources, it’s easier to develop highly shareable content and grow a large audience on social media. Start using these free blogging tools to step up your game and gain more visibility for your site.

1. Social Sharing Buttons

Online content has no value, unless people look at it. The point of pro blogging is to provide information that’s useful to a wide audience, so your content gets a “thumbs up” from search engines. Read more...

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Boost Instagram Followers During Holidays

Boosting Instagram Followers During HolidaysAs of 2017, Instagram has amassed more than 800 million users worldwide, making it a leading social media platform for entrepreneurs and individuals alike. Using Instagram to promote your business, brand and website provides you with a platform to maximize your reach while sharing your branding along with interactive videos and imagery with those who have a genuine interest in your updates. When the holidays begin to arrive, there are a few tips and tricks to keep in mind to guarantee success with any type of marketing campaign you have in mind. Read more...

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What’s The Best Social Media Campaign For My Business?

What Types of Social Media Campaigns Work Best?

Creating, developing, and launching a successful social media campaign is not always an easy feat, especially if you are building a new business and brand from the ground up. Building a successful social media campaign that delivers optimal results greatly depends on your market, business model, and the target audience or demographic you want to reach.  Before settling on a social media campaign to help promote your business, it is highly recommended that you become more familiar with today’s most popular platforms and how they work most effectively in conjunction with marketing campaigns. Read more...

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How to Choose Your Company’s Voice

How to Choose Your Company's VoiceSelecting the right voice for your company and brand is one of the most important decisions you may have to make as a business owner and entrepreneur. Having the ability to effectively communicate with your audience while making authentic connections with prospective customers using your company’s voice is essential to build a successful name and reputation for any brand. Whether you are launching your first company from the ground up or if you are looking to re-brand your current business, knowing what voice to go with is a way to outshine competition while leaving a lasting and positive impression on your audience.  Read more...

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7 Copywriting Tips to Boost Your Website Traffic

Copywriting Boost Website Traffic

Creating a successful blog or website not only requires high-quality content but content that is also easy to digest and find when searching online. Implementing a few copywriting tips when developing a new site of your own is a way to quickly increase your ranking in top search engines while also providing users with content that is genuinely helpful or useful to their everyday lives. Whether you want to grow a current website or if you are looking to launch a new blog from the ground up, using the right SEO copywriting tips can ultimately mean the difference between failure and success online. Read more...

Posted in Blogging, Content Strategy, SEO | 6 Comments

What are Backlinks and How do I Check Them?

What are Backlinks and How do I Check Them?

Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.

Benefit of Backlinks

Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other. Read more...

Posted in Content Strategy, Google, Search Engines, SEO | 2 Comments