Category Archives: Content Strategy

6 Free Tools To Win Your Blog More Social Traffic

6 Free Tools Social Media

Everyone talks about how crucial it is to use blogging and social media to draw attention to your brand. But you can churn out posts every day, and they will immediately get lost among hordes of content if you don’t have a way to make your site stand out.

With the right resources, it’s easier to develop highly shareable content and grow a large audience on social media. Start using these free blogging tools to step up your game and gain more visibility for your site.

1. Social Sharing Buttons

Online content has no value, unless people look at it. The point of pro blogging is to provide information that’s useful to a wide audience, so your content gets a “thumbs up” from search engines. Read more...

Posted in Content Strategy, Social Media, Software & Tools | Leave a comment

Boost Instagram Followers During Holidays

Boosting Instagram Followers During HolidaysAs of 2017, Instagram has amassed more than 800 million users worldwide, making it a leading social media platform for entrepreneurs and individuals alike. Using Instagram to promote your business, brand and website provides you with a platform to maximize your reach while sharing your branding along with interactive videos and imagery with those who have a genuine interest in your updates. When the holidays begin to arrive, there are a few tips and tricks to keep in mind to guarantee success with any type of marketing campaign you have in mind. Read more...

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What’s The Best Social Media Campaign For My Business?

What Types of Social Media Campaigns Work Best?

Creating, developing, and launching a successful social media campaign is not always an easy feat, especially if you are building a new business and brand from the ground up. Building a successful social media campaign that delivers optimal results greatly depends on your market, business model, and the target audience or demographic you want to reach.  Before settling on a social media campaign to help promote your business, it is highly recommended that you become more familiar with today’s most popular platforms and how they work most effectively in conjunction with marketing campaigns. Read more...

Posted in Business Tips, Content Strategy, Social Media | 2 Comments

How to Choose Your Company’s Voice

How to Choose Your Company's VoiceSelecting the right voice for your company and brand is one of the most important decisions you may have to make as a business owner and entrepreneur. Having the ability to effectively communicate with your audience while making authentic connections with prospective customers using your company’s voice is essential to build a successful name and reputation for any brand. Whether you are launching your first company from the ground up or if you are looking to re-brand your current business, knowing what voice to go with is a way to outshine competition while leaving a lasting and positive impression on your audience.  Read more...

Posted in Business Tips, Content Strategy | 1 Comment

7 Copywriting Tips to Boost Your Website Traffic

Copywriting Boost Website Traffic

Creating a successful blog or website not only requires high-quality content but content that is also easy to digest and find when searching online. Implementing a few copywriting tips when developing a new site of your own is a way to quickly increase your ranking in top search engines while also providing users with content that is genuinely helpful or useful to their everyday lives. Whether you want to grow a current website or if you are looking to launch a new blog from the ground up, using the right SEO copywriting tips can ultimately mean the difference between failure and success online. Read more...

Posted in Blogging, Content Strategy, SEO | 6 Comments

What are Backlinks and How do I Check Them?

What are Backlinks and How do I Check Them?

Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.

Benefit of Backlinks

Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other. Read more...

Posted in Content Strategy, Google, Search Engines, SEO | 2 Comments

Do You Know Your Customer Demographics?

When you are a small business, any kind, whether it’s an auto dealership, a lawyer, an accounting firm or a massage therapist, there is one commonality. People.

Customer Demographics & Small Business

Knowing your customer demographic, your perfect three customers can help you define all the marketing you do. But in the blur of (SEO)search engine optimisation, utilizing Facebook small business features, website promotion, promoting website traffic and using social media what do you do.

By defining your demographic and your business, you can choose the best social media to use. You can also choose the best times to launch ads, and information. Read more...

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4 Social Media Marketing Tips For Small Business

Your audience is on social media. If you do not tap the growing user base, your competitors will. So, until you enjoy leaving money on the table, you should adopt social media to achieve business goals. As a small business owner, you may be reluctant to adopt social media due to various reasons such as lack of adequate time and resources, nature of the business, etc. I know, the resources are scarce. But let me tell you that you can still use this flourishing medium to expand your business despite all the limitations. Read more...

Posted in Announcements, Business Tips, Content Strategy, Social Media | 3 Comments

Do you need help with your social media?

Facebook Store

Social media is an incredibly effective way to gain more traffic and generate new leads.

Using the right tools makes reaching your social media goals possible and we’ve provided you with one of the best for free! Sign Up here

So what does it do?

  • It finds relevant content including videos, news, trending content all of which can be posted with the click of a button.
  • It creates incredible image posts without any photo editing experience.
  • It saves time by having all social media in one place with the ability to schedule posts across multiple platforms.
  • It measures all campaign performance to help you get more traffic and generate new leads.

Did you know?

  • Facebook Has More Than 2 Billion Daily Active Users
  • 90% of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic
  • Facebook influenced over 60% of consumers’ online and offline purchases

Do you need help promoting your business on social media?

AddMe Social is an exciting tool helping thousands of business quickly and easily manage their social media.

Schedule, Creative, Comment and measure your social media activity all from the one simple dashboard – it’s amazing and it’s free for you to use Sign up and give it a try Read more...

Posted in Announcements, Content Strategy, Internet Marketing, Social Media, Software & Tools | Leave a comment

The End of “Crapographics” is Now

crapographics-data

It seems like everyone jumped on the infographic bandwagon over the past year and a half. Used properly, they’re a great way to spread the word about a company and drive traffic to a site. However, all too often, infographics are not given the time and effort they need to be effective. I often see so-called infographics that offer little more than a stick figure and a couple random facts that anyone with access to Google could find. These “crapographics” give real infographics a bad name. Read more...

Posted in Content Strategy | 12 Comments