Category Archives: Content Strategy

Do You Know Your Customer Demographics?

When you are a small business, any kind, whether it’s an auto dealership, a lawyer, an accounting firm or a massage therapist, there is one commonality. People.   Knowing your customer demographic, your perfect three customers can help you define … Continue reading

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4 Social Media Marketing Tips For Small Business

Your audience is on social media. If you do not tap the growing user base, your competitors will. So, until you enjoy leaving money on the table, you should adopt social media to achieve business goals. As a small business … Continue reading

Posted in Announcements, Business Tips, Content Strategy, Social Media | 1 Comment

Do you need help with your social media?

Social media is an incredibly effective way to gain more traffic and generate new leads.   Using the right tools makes reaching your social media goals possible and we’ve provided you with one of the best for free! Sign Up … Continue reading

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The End of “Crapographics” is Now

It seems like everyone jumped on the infographic bandwagon over the past year and a half. Used properly, they’re a great way to spread the word about a company and drive traffic to a site. However, all too often, infographics … Continue reading

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Online Publishing 101 for Small Business Owners

The nature of the Internet and search engine rankings has made online publishing the new Wild West of the business world.  In a nutshell if you’re not producing content in 2014, you’re dead in the water. This is changing how business … Continue reading

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How to Target Your Website for Different Cultures

Despite the fact that the worldwide web is “worldwide,” seldom think about universalizing their websites in an effort to address multiple Internet users from around the world. However, because English-speaking Internet users only account for approximately a third of all … Continue reading

Posted in Content Strategy, Web Design | 3 Comments

Keyword Research Is the First Step in SEO

Keywords are at the heart of Search Engine Optimization (SEO). Google detects them and ranks your site against everyone else’s with the same keyword. More popular and higher quality websites rank higher in the Google search rankings. Think of keywords … Continue reading

Posted in Content Strategy, SEO | 5 Comments

Skyscraper Content: Reaching New Heights

In a world where our advertising, services, products and resources are driven by short, accessible and instantly gratifying information, long-form content is finally making a comeback. The ongoing debate between short- and long-form content continues to stream throughout SEO trends. … Continue reading

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How to Get Ideas for Your Website Content

Google and the other search engines are all about fresh, relevant content. Yet, fresh, relevant content requires fresh, relevant ideas. What happens when you’ve tapped out your own expertise and are out of ideas? If you are going to provide … Continue reading

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Link Building in the Content Marketing Era – Infographic

Whenever Google makes a change to their search algorithm, the entire SEO industry listens and adapts. Link building, which is a big part of SEO, have evolved as a result. This infographic offers a visual comparison between the link building strategies … Continue reading

Posted in Content Strategy, SEO | 3 Comments