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- How to Choose Your Company’s Voice
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Category Archives: Content Strategy
Selecting the right voice for your company and brand is one of the most important decisions you may have to make as a business owner and entrepreneur. Having the ability to effectively communicate with your audience while making authentic connections with prospective customers using your company’s voice is essential to build a successful name and reputation for any brand. Whether you are launching your first company from the ground up or if you are looking to re-brand your current business, knowing what voice to go with is a way to outshine competition while leaving a lasting and positive impression on your audience.
Creating a successful blog or website not only requires high-quality content but content that is also easy to digest and find when searching online. Implementing a few copywriting tips when developing a new site of your own is a way to quickly increase your ranking in top search engines while also providing users with content that is genuinely helpful or useful to their everyday lives. Whether you want to grow a current website or if you are looking to launch a new blog from the ground up, using the right SEO copywriting tips can ultimately mean the difference between failure and success online.
Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.
Benefit of Backlinks
Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other.
It seems like everyone jumped on the infographic bandwagon over the past year and a half. Used properly, they’re a great way to spread the word about a company and drive traffic to a site. However, all too often, infographics are not given the time and effort they need to be effective. I often see so-called infographics that offer little more than a stick figure and a couple random facts that anyone with access to Google could find. These “crapographics” give real infographics a bad name.
The nature of the Internet and search engine rankings has made online publishing the new Wild West of the business world. In a nutshell if you’re not producing content in 2014, you’re dead in the water. This is changing how business owners approach their own website and their presence online in general. The focus now is not on maximizing page views and getting backlinks but on producing quality content that users will engage with and share with others. This has a huge impact on everything from design to on-site and off-site content.
Despite the fact that the worldwide web is “worldwide,” seldom think about universalizing their websites in an effort to address multiple Internet users from around the world. However, because English-speaking Internet users only account for approximately a third of all Internet users, it’s smart to design a website aimed at attracting worldwide Internet users. Although not everyone speaks the same language, with the use of other characteristics and website design, a website can attract Internet users from different cultures.
Keywords are at the heart of Search Engine Optimization (SEO). Google detects them and ranks your site against everyone else’s with the same keyword. More popular and higher quality websites rank higher in the Google search rankings. Think of keywords as the search strings you use in Google.
But you must strike the right balance between popular keywords and competition. Popular keywords have lots of people searching for them, but the competition is too high to make an impact. Proper research will reveal the keywords which are popular enough, but exist on a field where you can effectively compete.