Category Archives: Business Tips

Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained. Read more...

Posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media | 5 Comments

What’s The Best Social Media Campaign For My Business?

What Types of Social Media Campaigns Work Best?

Creating, developing, and launching a successful social media campaign is not always an easy feat, especially if you are building a new business and brand from the ground up. Building a successful social media campaign that delivers optimal results greatly depends on your market, business model, and the target audience or demographic you want to reach.  Before settling on a social media campaign to help promote your business, it is highly recommended that you become more familiar with today’s most popular platforms and how they work most effectively in conjunction with marketing campaigns. Read more...

Posted in Business Tips, Content Strategy, Social Media | 7 Comments

Sales Leads On A Shoe String?

I'm a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?

“I’m a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?” 

We get asked this question almost every day, so we blogged about it…

Building a successful business from the ground up is no easy feat and rarely occurs overnight. Creating a growing following of customers and fans requires motivation, consistency, and plenty of determination. When you own a business and you are in need of driving more sales leads, there are a few methods to ensure you are maximizing your potential reach regardless of your budget. Read more...

Posted in Blogging, Business Tips, Customer Reviews, Social Media | 1 Comment

Online Reviews For Real Estate Agents & Realtors

Real Estate Agent & Realtor Reviews

Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.

Customers read online reviews about real estate businesses and agents on popular websites such as Zillow, Trulia, RateMyAgent, Google, and Facebook. Recent studies suggest:

  • Almost 85% of customers rely on online reviews to make informed choices.
  • 62% will make contact with a real estate agent due to the agents positive online reviews.
  • 71% are very likely to do an internet search for a real estate if referred to them via word of mouth

More about the survey results here:

online reviews real estate agents realtors

Businesses that do not account for reviews on the internet are missing out on a significant vector for growth. Read more...

Posted in Business Tips, Customer Reviews, Local SEO | Leave a comment

How Can I Remove Fake Reviews From Yelp?

How Can I Remove Reviews From Yelp?

Today, Yelp is one of the leading review networks for both local and online businesses. Yelp allows individuals from all over the world to share their personal experiences with businesses, whether good or bad. While Yelp can help to drastically increase a company’s online visibility, the platform also has the ability to turn potential customers away from giving your business a chance, even if you have received a false or defamatory review. Knowin g the proper steps to take to remove bad online reviews is essential when building a brand and its reputation regardless of the market or industry you are in. Read more...

Posted in Business Tips, Customer Reviews, Social Media | 5 Comments

How Does Local Search Work To Grow Business in 2018?

Local Search For Business

Local search is anything an individual does on the internet to promote a business that makes physical face-to-face contact with customers. That applies to small and medium business that have a single location and national chains, brands, and national enterprises.

If a business meets directly with its customers, whether that be through a service area or storefront, it meets the “local business” criteria. The business can use a specific set of skills or techniques to increase the visibility on the internet. Read more...

Posted in Business Tips, Local SEO, SEO | 4 Comments

The No.1 Thing You Must Do For Your Facebook Page

The No.1 Thing You Must Do For Your Facebook PageLaunching a Facebook business page can be an incredible way of opening doors to reach the over 2 billion users on the social media platform. A Facebook business page provides a unique and responsive platform through which your customers can interact with the company, leave reviews about your service and also share your posts all over other social media platforms.

Although this sounds like an easy and ideal way that you can get your business up and running, there is more to it other than just creating the page. So, have you been wondering what is the No. 1 thing that you must do for your Facebook page to attract more clients? Read more...

Posted in Business Tips, Customer Reviews, Social Media | 5 Comments

How to Choose Your Company’s Voice

How to Choose Your Company's VoiceSelecting the right voice for your company and brand is one of the most important decisions you may have to make as a business owner and entrepreneur. Having the ability to effectively communicate with your audience while making authentic connections with prospective customers using your company’s voice is essential to build a successful name and reputation for any brand. Whether you are launching your first company from the ground up or if you are looking to re-brand your current business, knowing what voice to go with is a way to outshine competition while leaving a lasting and positive impression on your audience.  Read more...

Posted in Business Tips, Content Strategy | 1 Comment

The Right (and Wrong) Way to Handle Negative Customer Reviews

The Right (and Wrong) Way to Handle Negative Customer ReviewsReading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty. Read more...

Posted in Business Tips, Customer Reviews, Social Media | 2 Comments

Boost Customer Loyalty With These 5 Email Marketing Tips

Creative Email Marketing Tips to Boost Customer Loyalty

Email marketing is one of the most effective ways to stay connected with your customers and boost customer loyalty . At the same time, spamming them with too much content or irrelevant information can drive your customers away. If you don’t want all your emails to go unread, learn to craft the right messages at key moments to get people in the buying mood. Try these five smart techniques to retain your best customers and generate steady business from them.

1. Automate Emails to Different Customer Segments

If you’re sending the same content to your entire email list, now is a good time to stop. A one-track approach might work when you’re first starting out, but the needs of your audience will branch out as you develop more products or content. This is where a wealth of customer data comes in handy. Start segmenting your audience into groups based on details such as age, gender, interests, occupation, or purchase frequency. Buyer personas will be different for every marketer, depending on which factors drive your customers to make purchases. Read more...

Posted in Business Tips, Email Marketing | 2 Comments