Category Archives: Business Tips

Claiming And Maintaining Your Online Business Listings

The Benefits Of Claiming And Maintaining Your Online Business ListingsIf you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the Web that they didn’t even create. What’s worse, you have no control over these listings, and they can say anything they want about your business, unless you take the time to claim them as your own.

You might think it’s a time-consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings. Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO | 1 Comment

GDPR & Privacy

GDPR

GDPR, also known as the General Data Protection Regulation, is a regulation recently passed throughout the EU that protects the data of consumers collected by corporations and businesses alike.  With the outrage of the Cambridge Analytica data breach via Facebook, more users than ever have become increasingly alarmed over their privacy rights and controlling their own data. With GDPR in place beginning May 25, 2018, companies are required to abide by a set of strict rules and regulations, helping to contribute to the overall control and protection of millions of users around the world. Read more...

Posted in Announcements, Business Tips | Leave a comment

Small Thanks With Google – Promote Your Google Reviews

Small Thanks With Google

Have you ever wanted to showcase your company’s best reviews? Do you want to share the sentiments your loyal customers have regarding your business with the rest of the world? Google just may have the answer for you. Small Thanks With Google is a completely free-of-charge service that allowed independent sales representatives and entrepreneurs alike to share varying visuals with the world that include reviews and actual quotes from those who have a genuine interest in your brand and the products, services, or content you provide. Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO | 2 Comments

Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained. Read more...

Posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media | 5 Comments

What’s The Best Social Media Campaign For My Business?

What Types of Social Media Campaigns Work Best?

Creating, developing, and launching a successful social media campaign is not always an easy feat, especially if you are building a new business and brand from the ground up. Building a successful social media campaign that delivers optimal results greatly depends on your market, business model, and the target audience or demographic you want to reach.  Before settling on a social media campaign to help promote your business, it is highly recommended that you become more familiar with today’s most popular platforms and how they work most effectively in conjunction with marketing campaigns. Read more...

Posted in Business Tips, Content Strategy, Social Media | 2 Comments

Sales Leads On A Shoe String?

I'm a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?

“I’m a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?” 

We get asked this question almost every day, so we blogged about it…

Building a successful business from the ground up is no easy feat and rarely occurs overnight. Creating a growing following of customers and fans requires motivation, consistency, and plenty of determination. When you own a business and you are in need of driving more sales leads, there are a few methods to ensure you are maximizing your potential reach regardless of your budget. Read more...

Posted in Blogging, Business Tips, Customer Reviews, Social Media | 1 Comment

Online Reviews For Real Estate Agents & Realtors

Real Estate Agent & Realtor Reviews

Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.

Customers read online reviews about real estate businesses and agents on popular websites such as Zillow, Trulia, RateMyAgent, Google, and Facebook. Recent studies suggest:

  • Almost 85% of customers rely on online reviews to make informed choices.
  • 62% will make contact with a real estate agent due to the agents positive online reviews.
  • 71% are very likely to do an internet search for a real estate if referred to them via word of mouth

More about the survey results here:

online reviews real estate agents realtors

Businesses that do not account for reviews on the internet are missing out on a significant vector for growth. Read more...

Posted in Business Tips, Customer Reviews, Local SEO | Leave a comment

How Can I Remove Fake Reviews From Yelp?

How Can I Remove Reviews From Yelp?

Today, Yelp is one of the leading review networks for both local and online businesses. Yelp allows individuals from all over the world to share their personal experiences with businesses, whether good or bad. While Yelp can help to drastically increase a company’s online visibility, the platform also has the ability to turn potential customers away from giving your business a chance, even if you have received a false or defamatory review. Knowin g the proper steps to take to remove bad online reviews is essential when building a brand and its reputation regardless of the market or industry you are in. Read more...

Posted in Business Tips, Customer Reviews, Social Media | 4 Comments

How Does Local Search Work To Grow Business in 2018?

Local Search For Business

Local search is anything an individual does on the internet to promote a business that makes physical face-to-face contact with customers. That applies to small and medium business that have a single location and national chains, brands, and national enterprises.

If a business meets directly with its customers, whether that be through a service area or storefront, it meets the “local business” criteria. The business can use a specific set of skills or techniques to increase the visibility on the internet. Read more...

Posted in Business Tips, Local SEO, SEO | 3 Comments

The No.1 Thing You Must Do For Your Facebook Page

The No.1 Thing You Must Do For Your Facebook PageLaunching a Facebook business page can be an incredible way of opening doors to reach the over 2 billion users on the social media platform. A Facebook business page provides a unique and responsive platform through which your customers can interact with the company, leave reviews about your service and also share your posts all over other social media platforms.

Although this sounds like an easy and ideal way that you can get your business up and running, there is more to it other than just creating the page. So, have you been wondering what is the No. 1 thing that you must do for your Facebook page to attract more clients? Read more...

Posted in Business Tips, Customer Reviews, Social Media | 4 Comments