Category Archives: Business Tips

The Right (and Wrong) Way to Handle Negative Customer Reviews

The Right (and Wrong) Way to Handle Negative Customer ReviewsReading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty. Read more...

Posted in Business Tips, Customer Reviews, Social Media | 2 Comments

Boost Customer Loyalty With These 5 Email Marketing Tips

Creative Email Marketing Tips to Boost Customer Loyalty

Email marketing is one of the most effective ways to stay connected with your customers and boost customer loyalty . At the same time, spamming them with too much content or irrelevant information can drive your customers away. If you don’t want all your emails to go unread, learn to craft the right messages at key moments to get people in the buying mood. Try these five smart techniques to retain your best customers and generate steady business from them.

1. Automate Emails to Different Customer Segments

If you’re sending the same content to your entire email list, now is a good time to stop. A one-track approach might work when you’re first starting out, but the needs of your audience will branch out as you develop more products or content. This is where a wealth of customer data comes in handy. Start segmenting your audience into groups based on details such as age, gender, interests, occupation, or purchase frequency. Buyer personas will be different for every marketer, depending on which factors drive your customers to make purchases. Read more...

Posted in Business Tips, Email Marketing | 2 Comments

Online Review Monitoring – Do You Monitor Your Business Reviews?

Monitor Customer Reviews Customer Feedback

Did you know that 72% of consumers trust online reviews just like personal recommendations? 52% of them acknowledged that positive reviews increase the chances of buying from local businesses. If you think online review monitoring is only for giant firms, think again.  

Recently, we have witnessed a rise in the utilisation of social media platforms and user-generated review sites such as BBB’s, Amazon reviews, and Yelp. Employers’ reviews are not let off the hook with Glassdoor taking center stage in their reports. Review monitoring is crucial in managing your online image, building a strong customer base and increasing sales. Read more...

Posted in Business Tips, Customer Reviews | 12 Comments

Boost Your Instagram Profile With These Tips For 2018

Boost Your Instagram Profile

Are you looking for new strategies to improve your business profile on Instagram? Despite being a new bird in the social media arena, Instagram users hit its highest 700 million users by the end of 2017. Behind this growth in numbers is a strong realization among investors that social media is the most reliable and efficient strategy to reach prospective clients.

Getting followers on Instagram is no longer a breeze with old tactics. The game has advanced and so should your strategies. Here are five techniques to beat Instagram algorithm and get followers to boost your sells. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 8 Comments

Awesome Google Adwords Tips For Small Business

Google Adwords Tips For Local Business

Google Adwords, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google AdWords tips and tricks recommended by experts. Let’s take a closer look, shall we?

Tip #1: Target Specific Keywords

Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.” Read more...

Posted in Business Tips, Google, Internet Marketing | 2 Comments

Your Google Business Listing And How To Set It Up Today

Google Business Listings - Open For Business

Creating a Google business listing is a quick way to increase your chances of being found in a Google search. It’s a great way to craft a web searcher’s first introduction to your company.

There are several benefits to having a Google business listing including the ability to make sure your location and business hours are accurate as well as the list of services or products you provide. Taking the time to include photos will help highlight your company’s greatest features. Listing your business on Google is an excellent way to create an additional way for the right people to find you quickly via the internet, and the best part is, it’s free. Read more...

Posted in Business Tips, Google, Local SEO | 5 Comments

Facebook For Business – 6 Tips

Make Your Facebook Business Page Stand Out

Facebook has grown to become one of the most competitive social media networks in digital marketing. The platform has at least 1.6 billion users with over 50 million businesses competing to have a share of this market segment. However, achieving the best out of Facebook isn’t a walk in the park. You need to make an instant and everlasting impression on your customers. Therefore, the big question is; how can you make Facebook work for your business? Here are the top six tips to help you. Read more...

Posted in Business Tips, Social Media | 4 Comments

How Does The Facebook Update Impact My Business?

Facebook Update And My Business?

Some publishers say that organic ads on Facebook are dead. Others are quite anxious about the huge News Feed algorithm changes that Facebook is rolling out rather quickly. A few businesses are taking their ball and going home right now.

What does the new Facebook mean for your business? Let’s cut through the rumors to the actual changes that are being made.

A More Personalized Facebook News Feed

For Facebook users, the News Feed will now prioritize the news items that friends and family prioritize instead of a general feed for all users. In this way, Facebook is following the new social trend of localizing content that many other platforms are taking on. Read more...

Posted in Announcements, Business Tips, Social Media | Leave a comment

What Is The True Value Of Customer Reviews?

The Value of Customer Reviews?

When businesses sell services and products, customers form opinions based on their satisfaction. These opinions are communicated through a variety of mediums, including word-of-mouth advertisement, online reviews, and more. And in today’s age and time, it is more important than ever to make sure these opinions are positive.

A bad review can put a sting on a company’s reputation, making it crucial to address all negative reviews in a timely manner. Not only do positive customer reviews help build customer trust but they can also help improve SEO. Let’s take a look at the true value of customer reviews. Read more...

Posted in Business Tips, Customer Reviews, Google, Local SEO, SEO | Leave a comment

7 Tips to Stay Updated With the Latest Trends in Social Media Marketing

Latest Trends Social Media Marketing

Building and expanding a successful brand requires more than the ability to deliver high-quality goods and services to your customers. Today, utilizing social media is a cornerstone of most successful companies today, whether they solely cater to locals or international followers. Staying updated with the latest trends in social media marketing is essential whether you are launching a new start-up from the ground up or seeking to further the success of an existing business. With the right social media marketing insight, outperform competitors while truly making a memorable impression in any industry you represent.  Read more...

Posted in Business Tips, Social Media | Leave a comment