Category Archives: Business Tips

Requesting Online Reviews

Requesting Online Reviews

Requesting online reviews may seem like a tedious chore – if you don’t know how to request online reviews. Yes, all of the latest marketing blogs say you should be begging and pleading for reviews with no pride whatsoever.

Does begging someone for a favor ever work in a relationship? Absolutely not. It changes the relationship, and never in a good way.

Customers Don’t Want Control

Consumers come to you for solutions. They expect you to lead. When you beg, you place yourself outside of that position of leadership. Read more...

Posted in Business Tips, Customer Reviews | 1 Comment

3 Popular Website Builder Reviews: Key Features

popular website builders

Many people think you have to be very intelligent to build websites. But, truth is, there are plenty of Average Joes who know nothing about programming who are able to create web pages. In fact, there are thousands of free website builders to take advantage of. With so many to pick between, choosing just one can get a little overwhelming. Fortunately, though, there are people who have tested several of these site builders. Let’s take a quick look at the key features of some of today’s best website builder as well as a few tips for helping you choose the best website builder.  Read more...

Posted in Business Tips, Web Design | 5 Comments

Use Car Dealer Customer Reviews to Your Advantage (Even the Negative Ones)

We work with a variety of car dealers, helping with their local search and collecting more customer reviews for their car dealerships. Not all car dealer reviews are positive.  We have outlined some of the challenges they have been facing and how they are resolved with some simple SEO and the a spirit of customer service.

Car Dealer Customer Reviews

The online review site is the new word of mouth. As much as you may want to create good business relationships with all of your customers, some of them will fall through the cracks. When this happens, you can expect a bad review! People are much more likely to write out of anger than they are when things go well. Read more...

Posted in Business Tips, Customer Reviews, SEO | 2 Comments

3 Quick Wins Snapchat Can Grow Your Business

When new marketing platforms are established, it is usually the businesses that jump aboard first that receive the largest returns on their investments. Way back in the 1990s, email open rates had a 90 percent success rate. And then when AdWords first hit the online scene, highly competitive keywords could be snatched up for rock-bottom prices. And let’s don’t forget about Facebook. Back in 2008 and 2009, marketers could run ads that cost much less per lead than what they are nowadays. Why is that new marketing techniques are so cheap and effective at first, yet as time goes on they become more expensive and less effective? Does the answer to this question really matter? No, all you need to know is that when a new marketing platform becomes available, it is your responsibility as a marketing specialist to take advantage of it as soon as possible to secure the largest return on your investment. For now, let’s take a look at how you can leverage Snapchat to market your products and services to consumers.  Read more...

Posted in Business Tips, Social Media | Leave a comment

AddMe Member Survey Results 2017

Below are the results of the recent survey we conducted on AddMe. AddMe members consist of small to medium business and digital marketing agencies. 

The digital marketing statistics about social media, local business reviews and ROI are a great help for our team, we hope you also find the results as valuable. 

What percent do you use social media to promote your business?

What percent do you use social media to promote your business?

Where do you see the greatest ROI promoting your business / product?

Where do you see the greatest ROI promoting your business / product?

Do you rely on customer reviews for your business?

Do you rely on customer reviews for your business?

Have you ever given a business review online e.g. Yelp or Google Review?

Have you ever given a business review online e.g. Yelp or Google Review?

Lastly, what would you like to see more of from AddMe?

Lastly, what would you like to see more of from AddMe?

Please feel free to share these results with your network.

Posted in Announcements, Business Tips, Internet Marketing, Poll Results, Social Media | 6 Comments

Boost Your Google Listing With Local Business Reviews

Boost Google Listings Local Business Reviews

Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.

Let’s take a look at how you can boost your Google listings with local business reviews. Read more...

Posted in Business Tips, Google, Local SEO, Search Engines, SEO | 9 Comments

Do You Know Your Customer Demographics?

When you are a small business, any kind, whether it’s an auto dealership, a lawyer, an accounting firm or a massage therapist, there is one commonality. People.

Customer Demographics & Small Business

Knowing your customer demographic, your perfect three customers can help you define all the marketing you do. But in the blur of (SEO)search engine optimisation, utilizing Facebook small business features, website promotion, promoting website traffic and using social media what do you do.

By defining your demographic and your business, you can choose the best social media to use. You can also choose the best times to launch ads, and information. Read more...

Posted in Business Tips, Content Strategy, Internet Marketing, Social Media | Leave a comment

Pinterest Offers New Paid Search Platform to Advertisers

Over the past few months, Pinterest has made the jump into ad sales with its new paid search platform and Pinterest Ads Manager app. The scale of the website, the addition of visual search tech and the niche oriented approach could soon bring Pinterest Paid Ads into competition with some of its predecessors.

Pinterest Offers New Paid Search Platform to Advertisers

The Scope

Pinterest Ad’s Ads Manager app services are open to all businesses with at least one Pin. The Manager gives companies the ability to create, optimize and track selected Pins. Most impressively, however, is the focus on the so called “discovery” phase of paid search. This phase is said to occur when the user is open to suggestions about a purchase and does not have anything specific in mind. Read more...

Posted in Business Tips, Industry News, Search Engines | 1 Comment

4 Social Media Marketing Tips For Small Business

Your audience is on social media. If you do not tap the growing user base, your competitors will. So, until you enjoy leaving money on the table, you should adopt social media to achieve business goals. As a small business owner, you may be reluctant to adopt social media due to various reasons such as lack of adequate time and resources, nature of the business, etc. I know, the resources are scarce. But let me tell you that you can still use this flourishing medium to expand your business despite all the limitations. Read more...

Posted in Announcements, Business Tips, Content Strategy, Social Media | 3 Comments

10 Steps to Build a Must-Read Business Blog

BloggingMany business owners are told that creating a blog is a great way to promote their business. However, blogging is not sufficient on its own. A business blog needs to attract readers and continue to interest them with every post. How can you build a blog that potential clients and customers as well as colleagues love to read?

Here are ten tips for creating a blog that people keep coming back to read:

1. Know your audience. This is the number one rule of marketing and also the most important rule of writing. I’m sure you can imagine how crucial it is to your business blog. What do your readers care about? What interests them about your products and services? What are their basic demographics? Once you have figured out who they are and what subconsciously motivates them, you will be able to plan posts that give them exactly what they want. Read more...

Posted in Blogging, Business Tips | 3 Comments