Category Archives: Business Tips

What to Look for in Social Media Monitoring Tools

Social Media Monitoring Tools

Social media marketing has become a preferred method of reaching and acquiring new customers for both new and existing businesses. In order to launch increasingly effective social media campaigns, social media monitoring tools and services are essential. Knowing what to look for in social media monitoring tools ensures you are able to collect, organize, and use the data you need to drive web traffic, increase conversion rates, and maximize your online reach.

Define Your Goals and Objectives

Before settling on a social media monitoring tool, define clear goals and objectives for your brand.  What questions do you wish to answer most about your business and target audience? Some objectives to keep in mind include: Read more...

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Should You Use a Creative Domain Extension?

choosing-domain-extension

Choosing a .COM for your domain seems like a no-brainer for most site owners. Out of the 330 million registered top-level domains on the web, roughly 136 million have a .COM extension, according to Statista. While this common TLD was once a sign of credibility, the internet is swelling with new sites competing for attention and memorable names. Using a less conventional domain extension may offer advantages when your preferred .COM is unavailable or too costly.

Why Dotcoms Are the Norm

Is a .COM domain truly necessary for your online business? Until recent years, this common TLD was the go-to choice for the majority of site owners who wanted to established a good reputation. In the early days of the internet, the dotcom designation was created to distinguish for-profit, or commercial, businesses. The .ORG and .GOV domains were reserved for nonprofit and government sites, while .NET was intended for network and telecommunication service providers. Read more...

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Responding to Comments on Social Media: A Guide

Responding Comments Social Media

Social media has given brands the opportunity to connect with their customers in a new way. Brands now have the chance to help customers with problems on these platforms, as well as receiving feedback, positive and negative. What should you do when you’re receiving negative comments on social media? Should you ignore them? Delete them? Responding to comments on social media can be difficult to navigate – if you don’t have a plan. With some planning and anticipation, you can make your responses much more effective. Read more...

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When Did You Last Update Your Reviews & Testimonials Page?

customer-testimonials-page

It’s the age of the online review. Customer reviews and testimonials have certainly come into their own in the last several years, and they are now one of the most important elements of an effective and comprehensive marketing strategy. Read on to learn more about why they are essential to your business, and how AddMe Review Streaming can empower you to start using them to their maximum effect.

Customer Reviews Build Trust

Consumers are wary of sales and marketing content generated by a business. However, they still expect the business itself to give them a sales pitch and paint their products and services in the best light. Read more...

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Best Tools For Online Marketing In 2018

Best Tools For Online MarketingLong gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you aren’t sure how, this content is for you. The following are just a few of the best free tools you as a business owner can implement to get your online marketing strategy moving in the right direction: Read more...

Posted in Business Tips, Email Marketing, Internet Marketing, Social Media | 2 Comments

How to Increase ROI With 5 Cost-Saving Facebook Ad Tricks

How to Increase ROI With 5 Cost-Saving Facebook Ad TricksFacebook currently boasts approximately 2.19 billion active monthly users. In other words, advertising on this platform gives marketers the opportunity to reach a wide range of potential customers. Facebook also gives marketers the option to target specific types of users when posting ads.

That said, simply creating an advertisement, outlining what types of users you want to see it, and publishing it blindly isn’t enough to guarantee a successful campaign. Optimizing your return on investment means doing as a Facebook marketing company would. Familiarize yourself with techniques that boost the performance of your ads, and you’ll reap the rewards. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 2 Comments

Signs Your SEO Campaign Is Failing

Signs Your SEO Campaign Is Failing

Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and the other search engine results pages can be exceptionally valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers? Read more...

Posted in Business Tips, SEO | 3 Comments

5 Classic Books On Lead Generation

Sales LeadsThe whole point of marketing is to generate leads. Lead generation can be defined as the initial interaction between a potential customer and a business offering some type of product or service, capturing that person’s attention and persuading them to be interested in said product or service, and eventually convincing them to buy. Leads produce interested potential customers, interested potential customers are converted to buyers, and sales lead to profits. Business 101 right?

Except it’s not that simple anymore. There was a time not so long ago when all a business had to do to generate leads was to take out some ads in the Yellow Pages and the local newspapers and some magazines, maybe do some direct mail marketing, and perhaps some radio and TV commercials. But things have changed. Read more...

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The History Of Snapchat, And Why You Should Care

The History Of Snapchat, And Why You Should Care

In a world awash in social apps, and more being created almost every day, Snapchat stands out as one of the most successful, in the top five in fact, right up there with Twitter, Google+, LinkedIn, and the biggest of them all, world-conquering Facebook. Launched in 2011, by the latter part of 2014 the app had 30 million active users and 60 million downloads, and over 40% of 18 year-olds in the United States were using Snapchat on a daily basis, multiple times per day in fact. The Snapchat saga is an interesting and informative story for any would-be Internet entrepreneur, a rags-to-riches (well, sorta) tale full of ups and downs, mostly ups, and infighting. Read more...

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Get More Sales Leads With These 8 Killer Ideas

Pitch: 8 Campaign Ideas to Drive Sales Leads

With millions of companies worldwide available at our fingertips, standing out from the crowd and boosting sales leads can quickly become stressful and at times, overwhelming. When you want to maximize your appeal and online reach, get creative with your next campaign idea. Creative campaigns attract new users and provide incentives to make a purchase from loyal followers. While there is no one-stop solution for driving additional sales leads (as companies vary by industry), there are a few ideas to brainstorm with and keep in mind before launching your next digital campaign.  Read more...

Posted in Business Tips, eCommerce, Make Money | 1 Comment