Category Archives: Business Tips

10 Newswire PR Distribution Tips that Will Skyrocket your Campaign

Distributing press releases is one of the best ways to get the word out about your business. However, it’s a challenge to get noticed by publications and journalists, so you need to ensure that you are practicing the best newswire PR distribution tactics that will increase your chance for media coverage.

Check these tips that you can apply to boost your success in distributing releases using newswire services:

1. Use a reputable PR service.

You can’t just choose affordable a press release distribution service, without considering the features it offers. You have to weigh the services they offer. Read more...

Posted in Business Tips, Content Strategy | 3 Comments

3 Ways to Gain Traction with Your Digital Marketing Campaign

Digital marketing is now the go-to instrument when it comes to promoting websites, products, and services. Everyone uses digital marketing, including top brands and large corporations. The digital marketing instruments available today provide unique ways to connect with the audience – potential customers – directly.

While you can produce great results with an integrated digital marketing campaign, most digital marketing efforts are not meant to produce those results instantly. Digital marketing campaigns need time to gain traction and these three tips we are about to discuss in this article will help you gain traction sooner than you think. Read more...

Posted in Business Tips, Google, Internet Marketing | 2 Comments

How Online Reviews Build Trust

It’s a truism that’s as old as business itself, if people don’t trust you, they’re not likely to do business with you. Unless you’re the only game in town or they’re being forced to somehow, like the townsfolk in an old Western. It that case maybe you don’t have to worry about your businesses’ reputation.

But for most businesses it’s a dog-eat-dog competitive world and gaining the trust of your customers, both existing and potential, is a huge part of your success.

Back in the day people formed their impression of a business mostly by word-of-mouth. While that’s still an important marketing tool, these days it will be largely determined by online customer reviews, and they certainly reach a larger audience. It’s important for you to understand how trust is gained, or lost, through online reviews so that you can take control of the process and protect your online reputation. Read more...

Posted in Business Tips, Customer Reviews, Local SEO | Leave a comment

What to Look for in Social Media Monitoring Tools

Social Media Monitoring Tools

Social media marketing has become a preferred method of reaching and acquiring new customers for both new and existing businesses. In order to launch increasingly effective social media campaigns, social media monitoring tools and services are essential. Knowing what to look for in social media monitoring tools ensures you are able to collect, organize, and use the data you need to drive web traffic, increase conversion rates, and maximize your online reach.

Define Your Goals and Objectives

Before settling on a social media monitoring tool, define clear goals and objectives for your brand.  What questions do you wish to answer most about your business and target audience? Some objectives to keep in mind include: Read more...

Posted in Business Tips, Social Media, Software & Tools | 2 Comments

Should You Use a Creative Domain Extension?

choosing-domain-extension

Choosing a .COM for your domain seems like a no-brainer for most site owners. Out of the 330 million registered top-level domains on the web, roughly 136 million have a .COM extension, according to Statista. While this common TLD was once a sign of credibility, the internet is swelling with new sites competing for attention and memorable names. Using a less conventional domain extension may offer advantages when your preferred .COM is unavailable or too costly.

Why Dotcoms Are the Norm

Is a .COM domain truly necessary for your online business? Until recent years, this common TLD was the go-to choice for the majority of site owners who wanted to established a good reputation. In the early days of the internet, the dotcom designation was created to distinguish for-profit, or commercial, businesses. The .ORG and .GOV domains were reserved for nonprofit and government sites, while .NET was intended for network and telecommunication service providers. Read more...

Posted in Business Tips, Domain Names | Leave a comment

Responding to Comments on Social Media: A Guide

Responding Comments Social Media

Social media has given brands the opportunity to connect with their customers in a new way. Brands now have the chance to help customers with problems on these platforms, as well as receiving feedback, positive and negative. What should you do when you’re receiving negative comments on social media? Should you ignore them? Delete them? Responding to comments on social media can be difficult to navigate – if you don’t have a plan. With some planning and anticipation, you can make your responses much more effective. Read more...

Posted in Blogging, Business Tips, Social Media | Leave a comment

When Did You Last Update Your Reviews & Testimonials Page?

customer-testimonials-page

It’s the age of the online review. Customer reviews and testimonials have certainly come into their own in the last several years, and they are now one of the most important elements of an effective and comprehensive marketing strategy. Read on to learn more about why they are essential to your business, and how AddMe Review Streaming can empower you to start using them to their maximum effect.

Customer Reviews Build Trust

Consumers are wary of sales and marketing content generated by a business. However, they still expect the business itself to give them a sales pitch and paint their products and services in the best light. Read more...

Posted in Business Tips, Customer Reviews, Software & Tools | Leave a comment

Best Tools For Online Marketing In 2018

Best Tools For Online MarketingLong gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you aren’t sure how, this content is for you. The following are just a few of the best free tools you as a business owner can implement to get your online marketing strategy moving in the right direction: Read more...

Posted in Business Tips, Email Marketing, Internet Marketing, Social Media | 2 Comments

How to Increase ROI With 5 Cost-Saving Facebook Ad Tricks

How to Increase ROI With 5 Cost-Saving Facebook Ad TricksFacebook currently boasts approximately 2.19 billion active monthly users. In other words, advertising on this platform gives marketers the opportunity to reach a wide range of potential customers. Facebook also gives marketers the option to target specific types of users when posting ads.

That said, simply creating an advertisement, outlining what types of users you want to see it, and publishing it blindly isn’t enough to guarantee a successful campaign. Optimizing your return on investment means doing as a Facebook marketing company would. Familiarize yourself with techniques that boost the performance of your ads, and you’ll reap the rewards. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 2 Comments

Signs Your SEO Campaign Is Failing

Signs Your SEO Campaign Is Failing

Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and the other search engine results pages can be exceptionally valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers? Read more...

Posted in Business Tips, SEO | 3 Comments