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Category Archives: Blogging
Creating a successful blog or website not only requires high-quality content but content that is also easy to digest and find when searching online. Implementing a few copywriting tips when developing a new site of your own is a way to quickly increase your ranking in top search engines while also providing users with content that is genuinely helpful or useful to their everyday lives. Whether you want to grow a current website or if you are looking to launch a new blog from the ground up, using the right SEO copywriting tips can ultimately mean the difference between failure and success online.
Many business owners are told that creating a blog is a great way to promote their business. However, blogging is not sufficient on its own. A business blog needs to attract readers and continue to interest them with every post. How can you build a blog that potential clients and customers as well as colleagues love to read?
Here are ten tips for creating a blog that people keep coming back to read:
1. Know your audience. This is the number one rule of marketing and also the most important rule of writing. I’m sure you can imagine how crucial it is to your business blog. What do your readers care about? What interests them about your products and services? What are their basic demographics? Once you have figured out who they are and what subconsciously motivates them, you will be able to plan posts that give them exactly what they want.
In order to improve online marketing efforts, a business needs to participate in content marketing. Content is what gets found by the search engine spiders and generates links from an SEO perspective. Each new blog post is an additional page on the business website that is an opportunity to target relevant keywords and keyword phrases. Over time, these posts will get crawled and indexed by the search spiders and can appear for related searches. They also help to keep the website content “fresh”, telling the search spiders that you want to provide a good user experience. Blog posts also help fuel a social media strategy. A business social profile is only beneficial if it is active and blog posts provide a constant supply of content to share.
I have to admit, I used to see guest blogging as a necessary evil. Not only did I begin to think there were more blogs in the world than people, but I realized that encroaching on someone else’s carefully nurtured masterpiece could be construed as a violation of their human rights. If there was a bloggers supper club (probably is), I felt like I was hanging around in reception waiting for an invite.
I came across blogs demanding a literary prowess so unique that it may be considered worthy to cross the threshold of their squeaky clean web space. As a novice guest blogger this was both exciting and intimidating, something good needed to be rustled up! I quickly became a tutter of the ‘practice what you preach’ mantra though when finding said blog’s homage to quality was rather lacking. Cynical tip no.1, keep your good stuff for the deserving.
Most likely, you will already have a method for creating posts for your blog. Enhancing your productivity with techniques that make your posts relevant and timely is, however, always beneficial. Your audience reads your blog in order to get information that matters to them and advances their knowledge. This means the content needs to be specific and time sensitive. Posting something about, say, the rise of Amazon is not relevant to your readers unless you include new information or analysis and stay ahead of the curve.
Running a blog may sound easy but trust me, nothing in this world is harder. It takes a lot of time, energy and hard work to grow a blog and take it to the next level. Only when your blog gets a steady flow of readers, it will start gaining momentum and make itself worthy of generating revenue or profit. But getting to that level is climbing a mountain, the more you climb, the more difficult it gets.
A blog is like a tree, it takes years to grow a tree but in order to cut one, you just need an axe and half an hour of your time. In the same way, you can achieve the apex of your blogging success in 5 years and then crash like a rocket, if you’re not careful with basic blogging principles.
Before you hit publish, it is worth thinking about whether that couple of hours you spent writing your latest blog will really engage your readers. Creating a killer blog to drive bucket loads of traffic to your site is something that takes time. There are millions of bloggers writing about every niche and industry. Simply jumping on the blogging bandwagon won’t guarantee your content will be read, shared or linked to. Your blog needs to stand out from the crowd and say something that others just aren’t if you want to catch and retain their attention.