Category Archives: Blogging

Local Business Directories Versus Social Proof

So you’re looking to get your website listed on a local business directories? A cursory search of the Internet will reveal that directories, for all intents and purposes, are dead. There’s a myriad of reasons for this, but the main reasons are:

  1. Google doesn’t particularly like user generated content to pass page rank
  2. Unless a directory has well established authority, pretty much nobody searches them
  3. There’s no point paying your way into a directory because of point #1

Times have changed. The Internet has evolved. Sure, some directories are still useful, because they’re super authoritative and people actually use them to find services. Those are the directories you want your business or service listed on and they can genuinely help your business to receive more calls. However, there’s no good reason to submit your URL to obscure, low-quality directories — even if they do advertise themselves as “SEO friendly”. Your time will be much better spent doing something that offers far better rewards. Read more...

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Forget About Article Submission Sites

Content Information Diagram

For a long time time zealous bloggers and website owners would turn to article submission websites to help boost their search engine rankings. By adding articles to these websites, other bloggers were able to add that content to their own websites. This popular resource served a lot of people pretty well — for a while. However, that was “back in the day”. Things are different now.

It used to be enough to pump out some content and no matter who wrote it, even if the quality wasn’t all that great and with a bit of on-page SEO, it would rank. Some people made a healthy profit just gathering up content, re-branding it and pumping it out on their blog. All that was needed to rank were a few backlinks. Then, they just had to slap on a few ads, rinse and repeat for a few different niches and voila: some great little cash cows were created. Read more...

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Responding to Comments on Social Media: A Guide

Responding Comments Social Media

Social media has given brands the opportunity to connect with their customers in a new way. Brands now have the chance to help customers with problems on these platforms, as well as receiving feedback, positive and negative. What should you do when you’re receiving negative comments on social media? Should you ignore them? Delete them? Responding to comments on social media can be difficult to navigate – if you don’t have a plan. With some planning and anticipation, you can make your responses much more effective. Read more...

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Optimal Content Length to Gain Higher Search Ranking

Optimal Content Length to Gain Higher Search Rank

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...

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Sales Leads On A Shoe String?

I'm a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?

“I’m a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?” 

We get asked this question almost every day, so we blogged about it…

Building a successful business from the ground up is no easy feat and rarely occurs overnight. Creating a growing following of customers and fans requires motivation, consistency, and plenty of determination. When you own a business and you are in need of driving more sales leads, there are a few methods to ensure you are maximizing your potential reach regardless of your budget. Read more...

Posted in Blogging, Business Tips, Customer Reviews, Social Media | 1 Comment

7 Copywriting Tips to Boost Your Website Traffic

Copywriting Boost Website Traffic

Creating a successful blog or website not only requires high-quality content but content that is also easy to digest and find when searching online. Implementing a few copywriting tips when developing a new site of your own is a way to quickly increase your ranking in top search engines while also providing users with content that is genuinely helpful or useful to their everyday lives. Whether you want to grow a current website or if you are looking to launch a new blog from the ground up, using the right SEO copywriting tips can ultimately mean the difference between failure and success online. Read more...

Posted in Blogging, Content Strategy, SEO | 6 Comments

4 Digital Marketing Strategy Tips

So, you’ve decided to expand your marketing efforts to digital marketing. This is great! In 2016, businesses spent over $60 billion on digital marketing. It is important to note, however, that marketing specialist will vary in their opinions on the most effective forms of online digital marketing. According to one study, 72 percent of marketers stated it was relevant content that served as their most effective form of online marketing. Another study showed that 93 percent of businesses believed it was their social media content that worked as their best online marketing strategy. As you can see, opinions will vary. What you need to know, though, is that marketing is marketing. You are going to have to try different methods out to find which one works for you. As for now, let’s take a quick look at the top four digital marketing strategy tips your business needs to be taking advantage of.  Read more...

Posted in Blogging, Internet Marketing, Social Media | 1 Comment

10 Steps to Build a Must-Read Business Blog

BloggingMany business owners are told that creating a blog is a great way to promote their business. However, blogging is not sufficient on its own. A business blog needs to attract readers and continue to interest them with every post. How can you build a blog that potential clients and customers as well as colleagues love to read?

Here are ten tips for creating a blog that people keep coming back to read:

1. Know your audience. This is the number one rule of marketing and also the most important rule of writing. I’m sure you can imagine how crucial it is to your business blog. What do your readers care about? What interests them about your products and services? What are their basic demographics? Once you have figured out who they are and what subconsciously motivates them, you will be able to plan posts that give them exactly what they want. Read more...

Posted in Blogging, Business Tips | 4 Comments

Don’t Send the Wrong Message with Your Blog

In order to improve online marketing efforts, a business needs to participate in content marketing. Content is what gets found by the search engine spiders and generates links from an SEO perspective. Each new blog post is an additional page on the business website that is an opportunity to target relevant keywords and keyword phrases. Over time, these posts will get crawled and indexed by the search spiders and can appear for related searches. They also help to keep the website content “fresh”, telling the search spiders that you want to provide a good user experience. Blog posts also help fuel a social media strategy. A business social profile is only beneficial if it is active and blog posts provide a constant supply of content to share. Read more...

Posted in Blogging | 5 Comments

Why Blogging Is Vital to Your Website’s Marketing Success

What you blog about can help make your business successful. It’s a simple fact, but one that so many people don’t understand. When used properly, blogging can be used as a marketing tool to drive customers to your website.

Whether blogging is just the latest marketing trend, to be replaced by another content creation method in the future, remains to be seen, but one thing is for certain: blogging is an integral part of internet marketing. If you haven’t started a business blog, you should employ this latest marketing strategy on your website now and start reaping the benefits. Read more...

Posted in Blogging, SEO, Social Media | 7 Comments