Author Archives: ShadayS

Boost Customer Loyalty With These 5 Email Marketing Tips

Creative Email Marketing Tips to Boost Customer Loyalty

Email marketing is one of the most effective ways to stay connected with your customers and boost customer loyalty . At the same time, spamming them with too much content or irrelevant information can drive your customers away. If you don’t want all your emails to go unread, learn to craft the right messages at key moments to get people in the buying mood. Try these five smart techniques to retain your best customers and generate steady business from them.

1. Automate Emails to Different Customer Segments

If you’re sending the same content to your entire email list, now is a good time to stop. A one-track approach might work when you’re first starting out, but the needs of your audience will branch out as you develop more products or content. This is where a wealth of customer data comes in handy. Start segmenting your audience into groups based on details such as age, gender, interests, occupation, or purchase frequency. Buyer personas will be different for every marketer, depending on which factors drive your customers to make purchases. Read more...

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How Word of Mouth Marketing Can Help Small Businesses Conquer Social Media

Word Of Mouth Marketing

One of the biggest challenges of marketing is measuring activity you can’t see, word of mouth marketing. For every social media share or ad click, there are hundreds of unseen interactions adding to your ROI.

Customers talk about your business in casual conversations or tell friends to check out your website. Others write customer reviews or detail their experiences with your product in a blog post. All of these interactions are powerful forms of word of mouth marketing that improve leads and conversions. Like many small business owners, you may recognize the importance of word of mouth marketing, but are you actively encouraging these interactions? Read more...

Posted in Internet Marketing, Social Media | 1 Comment