Author Archives: ShadayS

Fix Broken Website Links to Improve SEO and Site Ranking

Fix Broken Website Links to Improve SEO and Site RankingNothing drives people away from your website faster than a slew of broken links. Imagine clicking on a link and expecting to learn more about a topic or see a great video. Instead, you’re hit with the infamous 404 error — a virtual dead end that leaves you wondering what could have been.

Having a broken link once in a while probably won’t cause a big problem. But if visitors constantly run into errors on your site, they will stop coming back. Broken links make your site seem poorly maintained, both to users and web crawlers. Over time, your site ranks lower and lower in search engines, which means fewer people will find you through organic search. Read more...

Posted in SEO, Software & Tools | 1 Comment

How Can I Remove Fake Reviews From Yelp?

How Can I Remove Reviews From Yelp?

Today, Yelp is one of the leading review networks for both local and online businesses. Yelp allows individuals from all over the world to share their personal experiences with businesses, whether good or bad. While Yelp can help to drastically increase a company’s online visibility, the platform also has the ability to turn potential customers away from giving your business a chance, even if you have received a false or defamatory review. Knowin g the proper steps to take to remove bad online reviews is essential when building a brand and its reputation regardless of the market or industry you are in. Read more...

Posted in Business Tips, Customer Reviews, Social Media | 4 Comments

Google Tools To Help You Master Search Engine Marketing

Google Tools To Help You Master Search Engine MarketingThere are a number of google tools available, here’s a quick overview of which tools we use on a daily basis: 

Google may not be the only search engine, but it certainly has the biggest impact on your web visibility. Globally, the multimedia giant handles the lion’s share of search traffic. So, if you want to grow an online audience at a fast, steady pace, it makes sense to play by Google’s rules. While there’s no perfect formula to hack search algorithms, you can get the most consistent results by using Google tools to drive your SEM strategy. Read more...

Posted in Google, SEO, Software & Tools | 2 Comments

Top Search Engines For 2018

Top Search Engines for 2018?We often get asked, which are the top search engines for website traffic, other than Google?

Well, although Google is a giant in the industry, the Web is home to countless search engines tailored to different audiences. If you’re planning to submit URL addresses for indexing, find out which search engines may attract more traffic to your site.

Here is our top 10 list of search engines worth submitting your website too.

1. Google

Google Search Engine

(Yes, we had to include these guys… )

With more than 70 percent of global market share, Google is the undisputed king of search. Developed in 1995 by Larry Page and Sergey Brin, Google has refined its algorithms to accurately interpret a wide range of queries, letting people use both natural language and loose phrases. Google My Business supports small enterprise, resulting in high-quality local searches. Google tools are also widely integrated with apps and smart devices, positioning it as the go-to search engine for any information a user wants to find. Read more...

Posted in Industry News, Search Engines, SEO | 4 Comments

The Right (and Wrong) Way to Handle Negative Customer Reviews

The Right (and Wrong) Way to Handle Negative Customer ReviewsReading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty. Read more...

Posted in Business Tips, Customer Reviews, Social Media | 2 Comments

Boost Customer Loyalty With These 5 Email Marketing Tips

Creative Email Marketing Tips to Boost Customer Loyalty

Email marketing is one of the most effective ways to stay connected with your customers and boost customer loyalty . At the same time, spamming them with too much content or irrelevant information can drive your customers away. If you don’t want all your emails to go unread, learn to craft the right messages at key moments to get people in the buying mood. Try these five smart techniques to retain your best customers and generate steady business from them.

1. Automate Emails to Different Customer Segments

If you’re sending the same content to your entire email list, now is a good time to stop. A one-track approach might work when you’re first starting out, but the needs of your audience will branch out as you develop more products or content. This is where a wealth of customer data comes in handy. Start segmenting your audience into groups based on details such as age, gender, interests, occupation, or purchase frequency. Buyer personas will be different for every marketer, depending on which factors drive your customers to make purchases. Read more...

Posted in Business Tips, Email Marketing | 2 Comments

How Word of Mouth Marketing Can Help Small Businesses Conquer Social Media

Word Of Mouth Marketing

One of the biggest challenges of marketing is measuring activity you can’t see, word of mouth marketing. For every social media share or ad click, there are hundreds of unseen interactions adding to your ROI.

Customers talk about your business in casual conversations or tell friends to check out your website. Others write customer reviews or detail their experiences with your product in a blog post. All of these interactions are powerful forms of word of mouth marketing that improve leads and conversions. Like many small business owners, you may recognize the importance of word of mouth marketing, but are you actively encouraging these interactions? Read more...

Posted in Internet Marketing, Social Media | 1 Comment