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- How Online Reviews Build Trust
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Author Archives: ShadayS
The Dangers of Abandoning A Domain Name
Whether you’re renaming a website or deleting it altogether, it might seem harmless to let the old domain name expire. Yet, web domains are a gateway to other online services, making them the perfect target for stealthy cyber attacks. Expired domains allow clever cyber criminals to gain access to emails, passwords, and financial data without hacking your site. If you don’t want sensitive information to end up in the wrong hands, think twice before releasing a domain back into the open marketplace.
Posted in Domain Names
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Should You Use a Creative Domain Extension?
Choosing a .COM for your domain seems like a no-brainer for most site owners. Out of the 330 million registered top-level domains on the web, roughly 136 million have a .COM extension, according to Statista. While this common TLD was once a sign of credibility, the internet is swelling with new sites competing for attention and memorable names. Using a less conventional domain extension may offer advantages when your preferred .COM is unavailable or too costly.
Why Dotcoms Are the Norm
Is a .COM domain truly necessary for your online business? Until recent years, this common TLD was the go-to choice for the majority of site owners who wanted to established a good reputation. In the early days of the internet, the dotcom designation was created to distinguish for-profit, or commercial, businesses. The .ORG and .GOV domains were reserved for nonprofit and government sites, while .NET was intended for network and telecommunication service providers.
Posted in Business Tips, Domain Names
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SEO Tip: How to Use Images for Link Building?
Every day, internet users share millions of illustrations, photos and memes to tell stories and present their ideas to the world. Visuals express a great deal of information without words and provide more context for your written content. Images provide a great opportunity to grab attention, reach diverse audiences, and ultimately, market your brand. That’s exactly why you should be using this invaluable form of content to get your site to the top of search results.
Images and the Sharing Economy
As a marketer, you’re always looking for ways to attract more site visitors. Most of your site content probably focuses on anticipating the needs of your audience, so you can provide information that answers the right questions. People who come to your site might stick around if they find what they’re looking for, but only a small fraction of those visitors will link to your content.
Posted in SEO, Social Media
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The Benefits of Newsjacking for SEO
Are you getting fewer and fewer leads from content marketing? While your tried-and-true content may be valuable to loyal followers, you have to be willing to try new things to reach larger audiences. Changing up your strategy is essential to spark interest among people who aren’t currently viewing your content. Newsjacking allows you to piggyback on trending topics and improve SEO, driving more inbound leads to your site.
What Is Newsjacking?
Just about everyone knows a chatterbox who always has the scoop on what’s happening in the neighborhood or at work. More than likely, this person isn’t satisfied with only sharing the facts. The bigger the story, the more attractive it is to an audience. So, the storyteller can’t resist putting a personal spin on every tale to stand out and gain attention.
Posted in SEO, Social Media
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6 Free Tools To Win Your Blog More Social Traffic
Everyone talks about how crucial it is to use blogging and social media to draw attention to your brand. But you can churn out posts every day, and they will immediately get lost among hordes of content if you don’t have a way to make your site stand out.
With the right resources, it’s easier to develop highly shareable content and grow a large audience on social media. Start using these free blogging tools to step up your game and gain more visibility for your site.
1. Social Sharing Buttons
Online content has no value, unless people look at it. The point of pro blogging is to provide information that’s useful to a wide audience, so your content gets a “thumbs up” from search engines.
Posted in Content Strategy, Social Media, Software & Tools
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Fix Broken Website Links to Improve SEO and Site Ranking
Nothing drives people away from your website faster than a slew of broken links. Imagine clicking on a link and expecting to learn more about a topic or see a great video. Instead, you’re hit with the infamous 404 error — a virtual dead end that leaves you wondering what could have been.
Having a broken link once in a while probably won’t cause a big problem. But if visitors constantly run into errors on your site, they will stop coming back. Broken links make your site seem poorly maintained, both to users and web crawlers. Over time, your site ranks lower and lower in search engines, which means fewer people will find you through organic search.
Posted in SEO, Software & Tools
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How Can I Remove Fake Reviews From Yelp?
Today, Yelp is one of the leading review networks for both local and online businesses. Yelp allows individuals from all over the world to share their personal experiences with businesses, whether good or bad. While Yelp can help to drastically increase a company’s online visibility, the platform also has the ability to turn potential customers away from giving your business a chance, even if you have received a false or defamatory review. Knowin g the proper steps to take to remove bad online reviews is essential when building a brand and its reputation regardless of the market or industry you are in.
Posted in Business Tips, Customer Reviews, Social Media
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Google Tools To Help You Master Search Engine Marketing
There are a number of google tools available, here’s a quick overview of which tools we use on a daily basis:
Google may not be the only search engine, but it certainly has the biggest impact on your web visibility. Globally, the multimedia giant handles the lion’s share of search traffic. So, if you want to grow an online audience at a fast, steady pace, it makes sense to play by Google’s rules. While there’s no perfect formula to hack search algorithms, you can get the most consistent results by using Google tools to drive your SEM strategy.
Posted in Google, SEO, Software & Tools
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Top Search Engines For 2018
We often get asked, which are the top search engines for website traffic, other than Google?
Well, although Google is a giant in the industry, the Web is home to countless search engines tailored to different audiences. If you’re planning to submit URL addresses for indexing, find out which search engines may attract more traffic to your site.
Here is our top 10 list of search engines worth submitting your website too.
1. Google
(Yes, we had to include these guys… )
With more than 70 percent of global market share, Google is the undisputed king of search. Developed in 1995 by Larry Page and Sergey Brin, Google has refined its algorithms to accurately interpret a wide range of queries, letting people use both natural language and loose phrases. Google My Business supports small enterprise, resulting in high-quality local searches. Google tools are also widely integrated with apps and smart devices, positioning it as the go-to search engine for any information a user wants to find.
Posted in Industry News, Search Engines, SEO
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The Right (and Wrong) Way to Handle Negative Customer Reviews
Reading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty.
Posted in Business Tips, Customer Reviews, Social Media
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