Author Archives: Matt Hodgson

What’s The Purpose Of A Web Directory In 2017? (Reviewing Jasmine Directory)

 Jasmine Business Web Directory

Don’t be so quick to dismiss web directories in this time and age. It may have been a while since you heard about them but that doesn’t necessarily mean that they have lost significance. Web directories are, in fact, very much important for SEO; more than you realize. Submitting your website to the right web directories can do wonders for you.

Did I touch a nerve? I hope so! Here is what you should know about web directories and I’ll exemplify with Jasmine Directory, one of the last directories that, in my view, has survived all of Google’s penalties. And we shall see why, as well. Read more...

Posted in Internet Marketing, Search Engines | Leave a comment

SEO Ranking Factors 2017

SEO Ranking Factors

SEMrush SEO Ranking Factors Study

Used by more than 1.5 million marketers across the world, SEMrush has become a highly-successful SaaS product. It has been discovered that direct website traffic is the most important and influential ranking factor; this is why it is so important to get users to go straight to your site. Recent research was conducted regarding the product, and here is a 2017 Summary of the SEM Rush SEO Ranking Factors study.

  • 65 percent of domains that have good rankings for high-volume keywords are HTTPS sites.
  • For domains ranking within the Top-3, their bounce rate is 49 percent. And it might be surprising to know that 18 percent of domains that rank well for high-volume keywords don’t actually have the keyword in the body of their content.
  • Three percent of backlinks contain a keyword in the anchor text.
  • Backlink factors are very important when it comes to rankings.
    • All backlink factors, except for those related to anchor texts, share 5th place in the backlink importance chart. And all of these factors impact one another, meaning if you change one factor but don’t change the others, you aren’t likely to see an improvement.
    Content with branded keywords will return more relevant but less popular websites in the top ranking positions. Keyword usage is still one of the most popular SEO techniques used today.
    • Keywords used in titles, meta descriptions, and the body of texts aren’t as influential as other ranking factors.

    What is the number one take away from the SEMRush research?

    Make sure your website is using HTTPS. If you don’t have an HTTPS site, you need to get one. The majority of domains in the high-volume group have an HTTPS version of their site. And when you create your site, don’t overlook the importance of analyzing behavior signals, such as whether or not customers are coming to your site via another site or directly through a search bar. If they are coming straight to your site, this is a good sign to Google and other search engines that your site has high authority and value. Read more...

Posted in SEO | 2 Comments

Email Marketing: Mistakes to be Avoided

When it comes to online marketing, email marketing has become the most popular, as well as the most effective. This type of marketing makes it possible to reach a large audience both instantaneously and simultaneously, and it provides business owners with a solid foundation for expanding their brand awareness. What you need to realize, however, is that while there is a right way to go about email marketing, there are also a few wrong ways. Let’s take a quick look at the top four email marketing mistakes you should avoid.  Read more...

Posted in Email Marketing | 5 Comments

Customer Reviews, Why & How?

Customer Reviews - Collect 5 Star Reviews and Boost Your SEO

Over the past few months, you would have noticed a shift in focus on AddMe, away from general SEO and search engine submission tools. We are now focusing all our efforts on what you, our readers, have told us is important to your business, local search and customer reviews.

We have build a free Business Review reporting tool – enter your business details below and the tool will run a free customer review report for your business.

The creative team here have put their heads together and created a simple video which clearly explains what customer reviews are and how reviews impact your business and local search results. We recommend you take 3 minutes out of your day to watch this quick video, once you’re done – don’t forget to run your free review report on your business below.  Read more...

Posted in Announcements, Customer Reviews, Local SEO | 6 Comments

Best SAAS Services for Powerful Ecommerce Business

Ecommerce success doesn’t come easy as you’ve got dozens of things to worry about, from the choice of an ecommerce platform to payment processing merchant integration, from social media marketing to high quality product photography and customer acquisition to SEO. Thankfully if you get the first thing right (that is, your choice of ecommerce store builder) everything else becomes easier. With so many amazing SaaS model based online ecommerce store builders on offer, you have no dearth of choices, but how do you choose the best one? We intend to introduce the most power-packed options, in this guide. Read more...

Posted in eCommerce, Software & Tools, Web Design | 2 Comments

AddMe Member Survey Results 2017

Below are the results of the recent survey we conducted on AddMe. AddMe members consist of small to medium business and digital marketing agencies. 

The digital marketing statistics about social media, local business reviews and ROI are a great help for our team, we hope you also find the results as valuable. 

What percent do you use social media to promote your business?

What percent do you use social media to promote your business?

Where do you see the greatest ROI promoting your business / product?

Where do you see the greatest ROI promoting your business / product?

Do you rely on customer reviews for your business?

Do you rely on customer reviews for your business?

Have you ever given a business review online e.g. Yelp or Google Review?

Have you ever given a business review online e.g. Yelp or Google Review?

Lastly, what would you like to see more of from AddMe?

Lastly, what would you like to see more of from AddMe?

Please feel free to share these results with your network.

Posted in Announcements, Business Tips, Internet Marketing, Poll Results, Social Media | 6 Comments

Boost Your Google Listing With Local Business Reviews

Boost Google Listings Local Business Reviews

Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.

Let’s take a look at how you can boost your Google listings with local business reviews. Read more...

Posted in Business Tips, Google, Local SEO, Search Engines, SEO | 9 Comments

Do You Know Your Customer Demographics?

When you are a small business, any kind, whether it’s an auto dealership, a lawyer, an accounting firm or a massage therapist, there is one commonality. People.

Customer Demographics & Small Business

Knowing your customer demographic, your perfect three customers can help you define all the marketing you do. But in the blur of (SEO)search engine optimisation, utilizing Facebook small business features, website promotion, promoting website traffic and using social media what do you do.

By defining your demographic and your business, you can choose the best social media to use. You can also choose the best times to launch ads, and information. Read more...

Posted in Business Tips, Content Strategy, Internet Marketing, Social Media | Leave a comment

Trellian.com Acquires Successful Drop Catch Platform Domainshield.com.au

Melbourne, Australia – October 10, 2017: Trellian has announced its further expansion into the .AU drop catch business with the acquisition of the highly successful drop catch platform DomainShield.com.au.

Having only a handful of auDA accredited registrars that are authorized to drop catch, the acquisition further strengthens Trellian’s February 2017 acquisition of Drop.com.au drop catch platform and registrar.

The two drop catching operations will gradually be consolidated under the Drop.com.au brand, taking the best parts from each platform, plus many other functions from the existing Above.com Domain Portfolio Manager and Marketplace. Read more...

Posted in Announcements, Domain Names, Industry News | Leave a comment

AddMe Member Survey

UPDATE: We have compiled all the results from the survey – you can view the survey results here  Thank you very much to all who contributed. 

We value your feedback and are constantly trying to improve what we’re doing to ensure you get value from the AddMe web marketing tools and services.

Please take a moment to fill in this survey, it’s only 5 questions and will take about 60 seconds. 

Posted in Announcements, Poll Results | Leave a comment