Author Archives: Matt Hodgson

How to Choose Your Company’s Voice

How to Choose Your Company's VoiceSelecting the right voice for your company and brand is one of the most important decisions you may have to make as a business owner and entrepreneur. Having the ability to effectively communicate with your audience while making authentic connections with prospective customers using your company’s voice is essential to build a successful name and reputation for any brand. Whether you are launching your first company from the ground up or if you are looking to re-brand your current business, knowing what voice to go with is a way to outshine competition while leaving a lasting and positive impression on your audience.  Read more...

Posted in Business Tips, Content Strategy | Leave a comment

How to Use Google Lighthouse as an SEO Tool

Lighthouse - Google Lighthouse

Google Lighthouse is the latest Free SEO tool the search engine offers to SEO marketers. It joins the list of SEO tools such as Google Analytics, Search Console, Keyword Planner, Google Trends, Consumer Surveys, and PageSpeed Insights.

What is Google Lighthouse?

Google did not design the Lighthouse primarily as a free SEO tool. It was not an SEO tool at all. It was initially intended for the auditing of Progressive Web Apps, PWAs. The four areas of the audit are accessibility, Progressive Web Apps, performance, and some other best practices. Read more...

Posted in Google, SEO, Software & Tools | 1 Comment

AddMe Partners with Montreal based SEO Agency – Lets Get Optimized

Local SEO Partner

Melbourne, Australia’s AddMe.com Launches Review Management Software Platform for Small & Medium Businesses in Canada

Montreal based SEO Agency for SMB’s, partners with Australian Software Company to promote an easy to use platform for monitoring and collecting customer reviews

Melbourne, Australia based AddMe has partnered with Montreal based Let’s Get Optimized (LGO) to promote its newly launched Review Management Software. AddMe’s Matt Hodgson states ‘’the platform is a straightforward, four-step process for collecting customer reviews’’ and that ‘’Online reviews have become an essential component in people’s purchasing decisions.’’ Hodgson also added that ‘’AddMe Review helps collect, manage and showcase all the feedback that customers provide.’’ Read more...

Posted in Announcements, SEO | 4 Comments

Happy New Year – Welcome to 2018

Happy New Year From The Team @ AddMe

We all had a vote and we have all agreed, the Darude – Sandstorm New Years Eve countdown is by far the best way to welcome 2018.

We hope you all enjoy and look forward to seeing you all in 2018

Posted in Announcements | 2 Comments

Merry Christmas From All @ AddMe

Merry Christmas From All @ AddMe.com

Here is a list of popular Christmas Songs for 2018 – cue them up and enjoy your break.

Posted in Announcements | 4 Comments

SEO Ranking Factors 2017

SEO Ranking Factors

SEMrush SEO Ranking Factors Study

Used by more than 1.5 million marketers across the world, SEMrush has become a highly-successful SaaS product. It has been discovered that direct website traffic is the most important and influential ranking factor; this is why it is so important to get users to go straight to your site. Recent research was conducted regarding the product, and here is a 2017 Summary of the SEM Rush SEO Ranking Factors study.

  • 65 percent of domains that have good rankings for high-volume keywords are HTTPS sites.
  • For domains ranking within the Top-3, their bounce rate is 49 percent. And it might be surprising to know that 18 percent of domains that rank well for high-volume keywords don’t actually have the keyword in the body of their content.
  • Three percent of backlinks contain a keyword in the anchor text.
  • Backlink factors are very important when it comes to rankings.
    • All backlink factors, except for those related to anchor texts, share 5th place in the backlink importance chart. And all of these factors impact one another, meaning if you change one factor but don’t change the others, you aren’t likely to see an improvement.
    Content with branded keywords will return more relevant but less popular websites in the top ranking positions. Keyword usage is still one of the most popular SEO techniques used today.
    • Keywords used in titles, meta descriptions, and the body of texts aren’t as influential as other ranking factors.

    What is the number one take away from the SEMRush research?

    Make sure your website is using HTTPS. If you don’t have an HTTPS site, you need to get one. The majority of domains in the high-volume group have an HTTPS version of their site. And when you create your site, don’t overlook the importance of analyzing behavior signals, such as whether or not customers are coming to your site via another site or directly through a search bar. If they are coming straight to your site, this is a good sign to Google and other search engines that your site has high authority and value. Read more...

Posted in SEO | 1 Comment

Email Marketing: Mistakes to be Avoided

When it comes to online marketing, email marketing has become the most popular, as well as the most effective. This type of marketing makes it possible to reach a large audience both instantaneously and simultaneously, and it provides business owners with a solid foundation for expanding their brand awareness. What you need to realize, however, is that while there is a right way to go about email marketing, there are also a few wrong ways. Let’s take a quick look at the top four email marketing mistakes you should avoid.  Read more...

Posted in Email Marketing | 1 Comment

Customer Reviews, Why & How?

Customer Reviews - Collect 5 Star Reviews and Boost Your SEO

Over the past few months, you would have noticed a shift in focus on AddMe, away from general SEO and search engine submission tools. We are now focusing all our efforts on what you, our readers, have told us is important to your business, local search and customer reviews.

We have build a free Business Review reporting tool – enter your business details below and the tool will run a free customer review report for your business.

The creative team here have put their heads together and created a simple video which clearly explains what customer reviews are and how reviews impact your business and local search results. We recommend you take 3 minutes out of your day to watch this quick video, once you’re done – don’t forget to run your free review report on your business below.  Read more...

Posted in Announcements, Customer Reviews, Local SEO | 5 Comments

Best SAAS Services for Powerful Ecommerce Business

Ecommerce success doesn’t come easy as you’ve got dozens of things to worry about, from the choice of an ecommerce platform to payment processing merchant integration, from social media marketing to high quality product photography and customer acquisition to SEO. Thankfully if you get the first thing right (that is, your choice of ecommerce store builder) everything else becomes easier. With so many amazing SaaS model based online ecommerce store builders on offer, you have no dearth of choices, but how do you choose the best one? We intend to introduce the most power-packed options, in this guide. Read more...

Posted in eCommerce, Software & Tools, Web Design | 1 Comment

AddMe Member Survey Results 2017

Below are the results of the recent survey we conducted on AddMe. AddMe members consist of small to medium business and digital marketing agencies. 

The digital marketing statistics about social media, local business reviews and ROI are a great help for our team, we hope you also find the results as valuable. 

What percent do you use social media to promote your business?

What percent do you use social media to promote your business?

Where do you see the greatest ROI promoting your business / product?

Where do you see the greatest ROI promoting your business / product?

Do you rely on customer reviews for your business?

Do you rely on customer reviews for your business?

Have you ever given a business review online e.g. Yelp or Google Review?

Have you ever given a business review online e.g. Yelp or Google Review?

Lastly, what would you like to see more of from AddMe?

Lastly, what would you like to see more of from AddMe?

Please feel free to share these results with your network.

Posted in Announcements, Business Tips, Internet Marketing, Poll Results, Social Media | 6 Comments