Author Archives: Matt Hodgson

What to Look for in Social Media Monitoring Tools

Social Media Monitoring Tools

Social media marketing has become a preferred method of reaching and acquiring new customers for both new and existing businesses. In order to launch increasingly effective social media campaigns, social media monitoring tools and services are essential. Knowing what to look for in social media monitoring tools ensures you are able to collect, organize, and use the data you need to drive web traffic, increase conversion rates, and maximize your online reach.

Define Your Goals and Objectives

Before settling on a social media monitoring tool, define clear goals and objectives for your brand.  What questions do you wish to answer most about your business and target audience? Some objectives to keep in mind include: Read more...

Posted in Business Tips, Social Media, Software & Tools | Leave a comment

How Cool Is The New Google Search Console?

Google Search Console

If you’re involved in managing SEO on a website in any way, you already know that there are tons of tools out their to help you monitor and analyze your site’s performance. Many of these services charge hefty fees to use them. But one service you should be using for sure is the Google Search Console. It comes from the most important player in the search engine industry, the one you have to pay the most attention to, and best of all, it’s free.

What Is Google Search Console?

The short answer to that question, from Google itself, is that it provides you with detailed analytical reports about your site’s and it’s pages visibility in a Google search. You can easily monitor how many visitors you’re having to your site, broken down in a variety of ways, and the ways those visitors are finding it, the search queries they used, and which ones worked best. You can also find out whether more people are viewing your site on a desktop or a mobile device. Read more...

Posted in Google, SEO, Software & Tools | 1 Comment

Google Reviews and Your Real Estate Business

Google Reviews and Your Real Estate Business

If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.

The Rise Of Customer Reviews

Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website. Read more...

Posted in Customer Reviews, Local SEO, SEO | Leave a comment

Online Reviews For Real Estate Agents & Realtors

Real Estate Agent & Realtor Reviews

Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.

Customers read online reviews about real estate businesses and agents on popular websites such as Zillow, Trulia, RateMyAgent, Google, and Facebook. Recent studies suggest:

  • Almost 85% of customers rely on online reviews to make informed choices.
  • 62% will make contact with a real estate agent due to the agents positive online reviews.
  • 71% are very likely to do an internet search for a real estate if referred to them via word of mouth

More about the survey results here:

online reviews real estate agents realtors

Businesses that do not account for reviews on the internet are missing out on a significant vector for growth. Read more...

Posted in Business Tips, Customer Reviews, Local SEO | Leave a comment

How to Choose Your Company’s Voice

How to Choose Your Company's VoiceSelecting the right voice for your company and brand is one of the most important decisions you may have to make as a business owner and entrepreneur. Having the ability to effectively communicate with your audience while making authentic connections with prospective customers using your company’s voice is essential to build a successful name and reputation for any brand. Whether you are launching your first company from the ground up or if you are looking to re-brand your current business, knowing what voice to go with is a way to outshine competition while leaving a lasting and positive impression on your audience.  Read more...

Posted in Business Tips, Content Strategy | 1 Comment

How to Use Google Lighthouse as an SEO Tool

Lighthouse - Google Lighthouse

Google Lighthouse is the latest Free SEO tool the search engine offers to SEO marketers. It joins the list of SEO tools such as Google Analytics, Search Console, Keyword Planner, Google Trends, Consumer Surveys, and PageSpeed Insights.

What is Google Lighthouse?

Google did not design the Lighthouse primarily as a free SEO tool. It was not an SEO tool at all. It was initially intended for the auditing of Progressive Web Apps, PWAs. The four areas of the audit are accessibility, Progressive Web Apps, performance, and some other best practices. Read more...

Posted in Google, SEO, Software & Tools | 1 Comment

AddMe Partners with Montreal based SEO Agency – Lets Get Optimized

Local SEO Partner

Melbourne, Australia’s AddMe.com Launches Review Management Software Platform for Small & Medium Businesses in Canada

Montreal based SEO Agency for SMB’s, partners with Australian Software Company to promote an easy to use platform for monitoring and collecting customer reviews

Melbourne, Australia based AddMe has partnered with Montreal based Let’s Get Optimized (LGO) to promote its newly launched Review Management Software. AddMe’s Matt Hodgson states ‘’the platform is a straightforward, four-step process for collecting customer reviews’’ and that ‘’Online reviews have become an essential component in people’s purchasing decisions.’’ Hodgson also added that ‘’AddMe Review helps collect, manage and showcase all the feedback that customers provide.’’ Read more...

Posted in Announcements, SEO | 4 Comments

Happy New Year – Welcome to 2018

Happy New Year From The Team @ AddMe

We all had a vote and we have all agreed, the Darude – Sandstorm New Years Eve countdown is by far the best way to welcome 2018.

We hope you all enjoy and look forward to seeing you all in 2018

Posted in Announcements | 2 Comments

Merry Christmas From All @ AddMe

Merry Christmas From All @ AddMe.com

Here is a list of popular Christmas Songs for 2018 – cue them up and enjoy your break.

Posted in Announcements | 4 Comments

What’s The Purpose Of A Web Directory In 2017? (Reviewing Jasmine Directory)

 Jasmine Business Web Directory

Don’t be so quick to dismiss web directories in this time and age. It may have been a while since you heard about them but that doesn’t necessarily mean that they have lost significance. Web directories are, in fact, very much important for SEO; more than you realize. Submitting your website to the right web directories can do wonders for you.

Did I touch a nerve? I hope so! Here is what you should know about web directories and I’ll exemplify with Jasmine Directory, one of the last directories that, in my view, has survived all of Google’s penalties. And we shall see why, as well. Read more...

Posted in Internet Marketing, Search Engines | Leave a comment