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Author Archives: Addme
1. Cover topics that require attention
Every niche has particular questions that are frequently asked, but rarely have conclusive answers. Whereas this recommendation can be helpful for most content based sites, it is particularly applicable with blogs. Invest the effort and time to research, compile and deliver, and you are guaranteed linkable content that will draw new subscribers and visitors.
2. Pay attention to analytics
Visitor tracking software can show you which posts your visitors like best, which ones are not viewed and how search engines are directing traffic. You can use these clues to act and improve your tactics. Feedburner is ideal for RSS. Action tracking can also be a great addition to your blog. This will enable you to see which sources of traffic are attracting the best quality visitors (in terms of number of page views, time spent on the site etc.).
YouTube is the second largest search engine after Google. This proves that people want to watch videos to learn and to be entertained. It’s important for marketers to take advantage of this and incorporate videos into their online marketing strategy. While it may seem overwhelming, it really doesn’t have to be. To make a video, all a company really needs is a camera, someone to film, and some simple editing software. Videos can be made about just about anything ranging from a tour of the office, an employee interview, or a client testimonial.
For many businesses social media is overwhelming at first. There is a lot to learn in order to use it correctly. The first step is to understand the tools that are available. Facebook, Twitter, LinkedIn, and YouTube are the major players in the social media game. While they have some similarities and were all created with sharing and making connections in mind, they are separate entities and should be treated as such. Before starting any social media campaign it’s best to do some research to figure out which social media outlets are best for your business. There might even be some niche social sites that cater to your industry specifically. See what competitors are doing in the social space. Once you’ve figured out the right strategy for each of these tools it’s time to decide on goals and a long term plan.
Getting paid for writing can be a great way to earn your keeps while working from home. There are a multitude of websites and services online that pay you for writing articles and content. Some are revenue based and others pay you based on the traffic (or eyeballs) that happens across your work. Either can offer a very nice income stream, provided you are prepared to write a lot. The sites below will allow you to earn some extra money as an aside. Most wannabe writers will never strike it reach with these sites since they require you to build up your profiles first – meaning you have to write a reasonable amount of articles – before you can expect to earn a decent recurring income.
As most companies and individuals have realised, blogging is not just a great way to get your information out there, done properly it is a big part of any search engine optimisation strategy. Google created a whole industry and to get the most out of your blogging, and develop your content (articles), they loaded it with a range of tools that can be used to assist your blogging – not really too surprising is it? Here is a list of the essential 10 great not only for SEO, but for developing and working your content and blog.
Gmail. If you are not using it then you should. The spam filter really does work. Say goodbye to computer file clutter and store it all in your account.
Google Docs. This is kind of part of your Gmail and many people don’t even know it exists. It is like having a global intra-net with anyone you choose. With added features such as online file sharing and much online software available, and loads upon loads of space, if you are not taking advantage of it, you really do not know what you are missing. Kiss goodbye Microsoft’s expensive and bug-prone Office and other common tools you used to use. Save everything online and never have to worry about keeping your folders and files in order again – they wont even be on your computer. This is the safest form of storage for anyone on the go, and is even easier to share.
Search – Additional Features. Sure we all use Google search, but with a range of other search functions it can be seriously beneficial to any blogger. Real-time search is great because it searches Twitter and other blogs (among other things) and is a great way to keep track of what is going on, on any particular day. Selecting the super cool tool of Wonder Wheel, after conducting a search is great for article ideas that relate to your searched phrase, and to help you improve search keywords good for your website. This works like one of those visual thesaurus sites, but importantly in terms of searches and content on the web.
YouTube. You tube is a great way to give you a whole new traffic source and because Google owns YouTube it interfaces well with all of your optimisation strategies. YouTube will do wonders for how much Google likes your site, and the chances you are going to come up higher on searches is extremely high. Add video spice to your site and forget about hosting.
Google Chrome. There is nothing better than a great web browser to handle your web design as smoothly as you made it. Chrome is incredibly fast and there is just not another browser that can compete with it.
Feedburner. This is the most popular service used by most bloggers to manage their RSS feed. Switch to Feedburner and you will manage your Feed with ease – perform other tasks like track click through rates and add AdSense to Feedburner Feeds.
Google Alerts. Every blogger should be using this. It is the single most effective way to be monitoring yourself or your brand online. You enter certain terms and get emailed whenever blogs or websites use those terms. Enter your name, or your brand, and you will be notified if they are used in other websites. Another way to use it is to set it for terms that you are interested in — a great way to find sources of information relative to you, and a form of update.
Google Analytics. Yes everyone is using it. It is extremely powerful and tracks and records all sorts of information in relation to your blog and site. Go there and check it out for yourself, because if you are doing SEO then you just have to be using it. Set it up for your blog easily after a signing up for a Google Analytics account.
Google Adwords Keyword Tool. This tool allows you to see how often certain words and phrases are searched for in Google. There are a number of ways we can use this information, from choosing new keyword rich domain names, getting an idea of PPC (pay per click) advertising, and a relative indication of what you might be earning from one of your AdSense adverts that is targeting that keyword. A great way to better understand which keywords to focus on.
AdSense. A simple way to get some income from your site, and all it takes is for you to sign up for an account and add a little amount of code to your site and you will have adverts. The best and easiest way to earn money if someone clicks on them, although the amount will depend on the content of your blog and the value of the keywords to the advertisers.
I’m not suggesting for one moment that it’s particularly wise to any of what I’m about to suggest. But in SEO, there are a lot of particularly “expensive mistakes,” taking place and it can be a little too easy to mis-spend if you’re not careful.
Here are 3 ways to completely waste your SEO budget!
1. Buy a Few Thousand Direct Links from a Spammy Network
Paid SEO links are a controversial topic in SEO terms. It’s frustrating to see the competition beatnig you off the back of a load of them, but they contravene Google’s guidelines. And if you’re found out, you could incur a penalty. There are natural means of acquiring links naturally from relevant sites and these should be your priority.
Google’s ultimate aim is to rid its search engine of the sites that benefit from excessive link buying. While they might not be there yet, they’re getting closer with every major update so it’s fair to say that spending a lot of money on a lot of links from a clearly spammy network is not going to have a happy ending.
2. Poor Keyword Research
If your keyword research isn’t carried out properly, you could find yourself in a position where you’ve invested a lot of time, effort and money in a SEO campaign, you’ve produced rankings results but you’re not getting the visitors. Alternatively, you might be ranking well, getting visits but finding they’re not converting the visits into leads or sales. Keywords should be picked by volume, your budget and the level of competition, relevance to your products and services and relevance to the search habits of your target audience – the people looking for your products and services.
3. Omitting the Basic On Page Stuff!
All too often, people talk about spending SEO budgets in link terms. “How many links can you get and how?”
But one of the most important elements of any SEO campaign is the website itself. Granted, you’ll never make waves in the competitive SEO sectors without an impressive inbound link profile, but the basics on your own site could make or break your campaign.
A comprehensive on page audit should be carried out at the beginning of any campaign (and the on page should be reviewed periodically throughout). You should take into account a number of website elements, including:
- Content. Ensure your site is rich in unique, high quality and relevant content that’s keyword rich (but not stuffed!).
- Meta titles and descriptions. These should all be optimised for your keywords.
- Navigation and URL structure
- Load speed
Did you know that your choice of ecommerce shopping cart is critical to the success of your online business? It’s true. The search engine optimization of the shopping cart you use, and in particular, the way that the shopping cart software deals with products and creates pages can make it impossible or easy for your product pages to show up directly in search engine results.
One key issue is that some shopping cart designs are constructed in a way that prevents the search engine spiders from crawling product pages, so even product phrases that specifically match your offerings won’t show up through natural search engine rankings. Other shopping carts are designed to make the spiders welcome, having what is sometimes called “spiderability,” and that’s the kind you want to choose.
A second important element for an SEO shopping cart is forming URLs for products, categories, and other content that are keyword rich, rather than centered on product numbers or other difficult to interpret elements. Closely related is a feature that creates canonical URLS for pages that have other URLs pointing to them. This could happen, for example, for products that fit into multiple categories. Another URL feature that any SEO shopping cart should have is the capability to use hyphens (and not just underscores) in URLs.
Of course, many shopping cart features are designed especially to make selling to customers easy once they reach your site and while they may optimize your site, it’s not search engine optimization. But there are some other features to look for in an SEO shopping cart besides those already mentioned, that can help get customers to you in the first place. They include:
- Automatic generation of an XML sitemap of the kind that Google, Yahoo! and other search engines use. Submitting an appropriately formatted sitemap to Google, for example, makes Google aware of the pages on your website that are available for indexing, which makes sure the spiders are deployed to all desired pages.
- Underpinning the sitemap is the ability to create the site the way you want it, so another key feature is completely customizable templates that don’t force an etailer into any corners in terms of site design
- Dynamic generation of unique meta tags, particularly title tags, which are considered an important contributor to page rankings.
Latest news from Google apart from it’s massive earnings is, the current CEO Eric Schmidt is standing down as of April 4th 2011.
Co founder Larry Page will be stepping in as the headman of the company after the 4th.
Schmidt will still remain within the company his new role, as Executive Chairman will give him more time to focus on further developing the business via partnerships, and other business relationship initiatives.
Schmidt started out with Google in 2001 – 10 years, what a ride!