Author Archives: Addme

Pinterest Offers New Paid Search Platform to Advertisers

Over the past few months, Pinterest has made the jump into ad sales with its new paid search platform and Pinterest Ads Manager app. The scale of the website, the addition of visual search tech and the niche oriented approach could soon bring Pinterest Paid Ads into competition with some of its predecessors.

Pinterest Offers New Paid Search Platform to Advertisers

The Scope

Pinterest Ad’s Ads Manager app services are open to all businesses with at least one Pin. The Manager gives companies the ability to create, optimize and track selected Pins. Most impressively, however, is the focus on the so called “discovery” phase of paid search. This phase is said to occur when the user is open to suggestions about a purchase and does not have anything specific in mind. Read more...

Posted in Business Tips, Industry News, Search Engines | 1 Comment

Leveraging Quality Content For B2B Thought Leadership

B2b marketers have salivated at the thoughts of using social media to generate leads since inception. Traditionally, the b2b sales cycle was linear with long term commitments and structured leads. However, in today’s world things are a bit more complex.

Viable mediums have arisen to advertise with thought leadership and dissemination on social media channels. Content creation and development, known formally as content marketing is even more powerful today than ever in its lead generation powers. Social media marketers are determined to use social media for generating leads, in fact, according to BtoB’s Emerging Trends in B-To-B Social Media Marketing Insights, 45% of experienced social media users said lead generation is one of their most important goals for social marketing efforts. Read more...

Posted in Content Strategy, Internet Marketing, Social Media | 8 Comments

A Beginners Guide To Blog Writing – Part 2

A Beginners Guide To Blog Writing – Part 2This post carries on from a previous post from a couple of days ago: A Beginners Guide To Blog Writing – Part 1

Search engine optimization (SEO) is one of the best methods of driving traffic to your blog or web site. Although you can pay an SEO professional to boost your web site traffic and search engine rankings, you can SEO blogs yourself provided you have the right guidance.

This article will explore in-depth tips on how new bloggers can SEO blogs. However, before we start on an SEO blogs 101 rundown, here’s a quick discussion on web site links and keywords. Read more...

Posted in SEO | 8 Comments

Smart Tactics for Increasing Blog Traffic

1. Cover topics that require attention

Every niche has particular questions that are frequently asked, but rarely have conclusive answers. Whereas this recommendation can be helpful for most content based sites, it is particularly applicable with blogs. Invest the effort and time to research, compile and deliver, and you are guaranteed linkable content that will draw new subscribers and visitors.

2. Pay attention to analytics

Visitor tracking software can show you which posts your visitors like best, which ones are not viewed and how search engines are directing traffic. You can use these clues to act and improve your tactics. Feedburner is ideal for RSS. Action tracking can also be a great addition to your blog. This will enable you to see which sources of traffic are attracting the best quality visitors (in terms of number of page views, time spent on the site etc.). Read more...

Posted in Blogging, Content Strategy, Data & Analytics | 17 Comments

5 Important Video Marketing Tips

YouTube is the second largest search engine after Google.  This proves that people want to watch videos to learn and to be entertained.  It’s important for marketers to take advantage of this and incorporate videos into their online marketing strategy.  While it may seem overwhelming, it really doesn’t have to be.  To make a video, all a company really needs is a camera, someone to film, and some simple editing software.  Videos can be made about just about anything ranging from a tour of the office, an employee interview, or a client testimonial. Read more...

Posted in Internet Marketing, Video Marketing | 17 Comments

The Right Way to Use Social Media

For many businesses social media is overwhelming at first.  There is a lot to learn in order to use it correctly.  The first step is to understand the tools that are available.  Facebook, Twitter, LinkedIn, and YouTube are the major players in the social media game.  While they have some similarities and were all created with sharing and making connections in mind, they are separate entities and should be treated as such.  Before starting any social media campaign it’s best to do some research to figure out which social media outlets are best for your business.  There might even be some niche social sites that cater to your industry specifically.  See what competitors are doing in the social space.  Once you’ve figured out the right strategy for each of these tools it’s time to decide on goals and a long term plan.  Read more...

Posted in Internet Marketing | 1 Comment

Payvment: A Storefront for Facebook

facebook-storefront-shopping

Social commerce is fast becoming a major trend in online retail, what with Facebook, Twitter and other social networks paving the way for greater, wider connection across the world. A number of e-commerce applications and platforms have been developed so that merchants can take advantage of this growing trend. One such application is Payvment’s social media selling platform for Facebook.
Payvment is an e-commerce solutions provider. Its social media selling app is integrated into Facebook and lets businesses, organizations, and individuals import their e-commerce products to a Facebook fan page, thereby allowing buyers to make transactions straight on the social network.
Business owners can set up a variety of products, categories of products (e.g. shirts, hoodies, shoes), photos, shipping options, terms of service, and more. After setting up an online shop on Facebook, a separate tab will appear on the seller’s profile or a page under “Storefront.” Selling on Facebook has never been so easy.
The social media selling app provides a number of advantages. First, customers won’t have to navigate away from Facebook in order to make a purchase. Payvment’s Open Cart Network lets customers finalize the purchase on any Facebook store. This means buyers don’t have to go through hoops trying to buy your goods, and there are fewer chances of customers dropping their shopping cart while in the middle of a transaction.
The app is free and easy to set up. Ever since Payvment was launched in November 2009, more than 20,000 individuals and businesses have used the application, and more than 500,000 FB users have bought items using it, according to Payvment. Clearly, merchandisers have recognized the potential of free ecommerce on Facebook.
Presently, Payvment supports over 20 currencies and is TRUSTe-certified. Merchants don’t have to sign up for an account to use the app, but should have a PayPal account to collect payments. Customers can pay using Visa, MasterCard, PayPal, Discover, and American Express.

Open Cart Network
One of Payvment’s free ecommerce Facebook features, the Open Cart Network is like any other online shopping cart. What sets the system apart from other carts is that users only have to use a single shopping cart across thousands of Payvment-supported Facebook stores.
The feature increases the chances of closing a sale because the items remain in the cart until the user either removes the product or complete the purchase. The items can be paid all at once through PayPal.
Open Cart Network’s main goal is to lessen shopping cart abandonment. Since Facebook isn’t a shopping site in essence, many users are less likely to leave the website without making a purchase.
Every Facebook fan gets a shopping cart. Shoppers can pick out items from different stores, and then check out in one place.

Facebook Shopping Mall
In February 2011, Payvment launched the first ever Facebook “shopping mall,” an online mall with more than one million searchable products, over 50,000 retailers, and over 250 sign-ups daily. The mall includes a directory that lists a wide range of Facebook stores, from local businesses to celebrity brands.
Payvment encourages merchants to have their own Facebook fan page. To get top-of-the-line products virally noticed, the mall makes use of the “Like” button.
Within the Shopping Mall, users can view items according to price, the most likes, seller, bestsellers, and more. To get more products noticed, Payvment also promotes items based on products users previously liked.
To add a personalized touch, the app allows users to know what their friends like by looking at the “Your Friends like” section. There’s also a “Your Cart” function that holds on to the items previously selected even if the user doesn’t buy. Aside from products, visitors can also “like” retailers.

Fan Incentive Pricing
This feature can be activated from the seller’s storefront settings. Fan Incentive Pricing allows the business owner to set a discount amount to anyone who becomes a fan. Once the “Like” button is clicked, the discount becomes available store-wide.
While the special discounts applies to fans only, Payvment prompts non-fans to like the fan page.

Secure Payments via PayPal
To say that shoppers never leave Facebook throughout the transaction is somewhat misleading because the payment transaction technically is made through PayPal, one of the safest online payments solutions.
Selecting items happens within Facebook, but once users are ready to pay, they are redirected to a PayPal webpage. When a customer gets to the part where they have to enter their credit card information, a secure window opens. After the transaction is completed, the window closes.

Posted in eCommerce, Social Media | 5 Comments

5 Sites That Pay You to Write

Get Paid To WriteGetting paid for writing can be a great way to earn your keeps while working from home. There are a multitude of websites and services online that pay you for writing articles and content. Some are revenue based and others pay you based on the traffic (or eyeballs) that happens across your work. Either can offer a very nice income stream, provided you are prepared to write a lot. The sites below will allow you to earn some extra money as an aside. Most wannabe writers will never strike it reach with these sites since they require you to build up your profiles first – meaning you have to write a reasonable amount of articles – before you can expect to earn a decent recurring income. Read more...

Posted in Content Strategy, Make Money | 1 Comment

5 Ways You Can Promote Your Website on Facebook

Website Promotion FacebookThe genius of promoting products and services over the Internet was already gaining popularity even before social media websites obtained prominence in the cyber world. Then Facebook entered the scene, and the whole online marketing business got blown to proportions way beyond people’s initial expectations.

As Facebook gained prominence and its membership grew by millions, it became more than just a simple social networking service. It has become one of the world’s leading social media marketing medium as well. With the vast diversity and large population of its members, it only made sense that it led to what we now call Facebook marketing. Read more...

Posted in Internet Marketing, Social Media | 1 Comment

10 Essential Free Blogging Tools – Thanks Google!

free blogging tools

As most companies and individuals have realised, blogging is not just a great way to get your information out there, done properly it is a big part of any search engine optimisation strategy. Google created a whole industry and to get the most out of your blogging, and develop your content (articles), they loaded it with a range of tools that can be used to assist your blogging – not really too surprising is it? Here is a list of the essential 10 great not only for SEO, but for developing and working your content and blog.
Gmail. If you are not using it then you should. The spam filter really does work. Say goodbye to computer file clutter and store it all in your account.
Google Docs. This is kind of part of your Gmail and many people don’t even know it exists. It is like having a global intra-net with anyone you choose. With added features such as online file sharing and much online software available, and loads upon loads of space, if you are not taking advantage of it, you really do not know what you are missing. Kiss goodbye Microsoft’s expensive and bug-prone Office and other common tools you used to use. Save everything online and never have to worry about keeping your folders and files in order again – they wont even be on your computer. This is the safest form of storage for anyone on the go, and is even easier to share.
Search – Additional Features. Sure we all use Google search, but with a range of other search functions it can be seriously beneficial to any blogger. Real-time search is great because it searches Twitter and other blogs (among other things) and is a great way to keep track of what is going on, on any particular day. Selecting the super cool tool of Wonder Wheel, after conducting a search is great for article ideas that relate to your searched phrase, and to help you improve search keywords good for your website. This works like one of those visual thesaurus sites, but importantly in terms of searches and content on the web.
YouTube. You tube is a great way to give you a whole new traffic source and because Google owns YouTube it interfaces well with all of your optimisation strategies. YouTube will do wonders for how much Google likes your site, and the chances you are going to come up higher on searches is extremely high. Add video spice to your site and forget about hosting.
Google Chrome. There is nothing better than a great web browser to handle your web design as smoothly as you made it. Chrome is incredibly fast and there is just not another browser that can compete with it.
Feedburner. This is the most popular service used by most bloggers to manage their RSS feed. Switch to Feedburner and you will manage your Feed with ease – perform other tasks like track click through rates and add AdSense to Feedburner Feeds.
Google Alerts. Every blogger should be using this. It is the single most effective way to be monitoring yourself or your brand online. You enter certain terms and get emailed whenever blogs or websites use those terms. Enter your name, or your brand, and you will be notified if they are used in other websites. Another way to use it is to set it for terms that you are interested in — a great way to find sources of information relative to you, and a form of update.
Google Analytics. Yes everyone is using it. It is extremely powerful and tracks and records all sorts of information in relation to your blog and site. Go there and check it out for yourself, because if you are doing SEO then you just have to be using it. Set it up for your blog easily after a signing up for a Google Analytics account.
Google Adwords Keyword Tool. This tool allows you to see how often certain words and phrases are searched for in Google. There are a number of ways we can use this information, from choosing new keyword rich domain names, getting an idea of PPC (pay per click) advertising, and a relative indication of what you might be earning from one of your AdSense adverts that is targeting that keyword. A great way to better understand which keywords to focus on.
AdSense. A simple way to get some income from your site, and all it takes is for you to sign up for an account and add a little amount of code to your site and you will have adverts. The best and easiest way to earn money if someone clicks on them, although the amount will depend on the content of your blog and the value of the keywords to the advertisers.

Posted in Blogging, Google, SEO | 1 Comment