Author Archives: Addme

Responding to Comments on Social Media: A Guide

Responding Comments Social Media

Social media has given brands the opportunity to connect with their customers in a new way. Brands now have the chance to help customers with problems on these platforms, as well as receiving feedback, positive and negative. What should you do when you’re receiving negative comments on social media? Should you ignore them? Delete them? Responding to comments on social media can be difficult to navigate – if you don’t have a plan. With some planning and anticipation, you can make your responses much more effective. Read more...

Posted in Blogging, Business Tips, Social Media | Leave a comment

Optimal Content Length to Gain Higher Search Ranking

Optimal Content Length to Gain Higher Search Rank

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...

Posted in Blogging, Content Strategy, SEO | Leave a comment

How to Increase ROI With 5 Cost-Saving Facebook Ad Tricks

How to Increase ROI With 5 Cost-Saving Facebook Ad TricksFacebook currently boasts approximately 2.19 billion active monthly users. In other words, advertising on this platform gives marketers the opportunity to reach a wide range of potential customers. Facebook also gives marketers the option to target specific types of users when posting ads.

That said, simply creating an advertisement, outlining what types of users you want to see it, and publishing it blindly isn’t enough to guarantee a successful campaign. Optimizing your return on investment means doing as a Facebook marketing company would. Familiarize yourself with techniques that boost the performance of your ads, and you’ll reap the rewards. Read more...

Posted in Business Tips, Internet Marketing, Social Media | 2 Comments

Signs Your SEO Campaign Is Failing

Signs Your SEO Campaign Is Failing

Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and the other search engine results pages can be exceptionally valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers? Read more...

Posted in Business Tips, SEO | 3 Comments

How Does Local Search Work To Grow Business in 2018?

Local Search For Business

Local search is anything an individual does on the internet to promote a business that makes physical face-to-face contact with customers. That applies to small and medium business that have a single location and national chains, brands, and national enterprises.

If a business meets directly with its customers, whether that be through a service area or storefront, it meets the “local business” criteria. The business can use a specific set of skills or techniques to increase the visibility on the internet. Read more...

Posted in Business Tips, Local SEO, SEO | 3 Comments

Your Google Business Listing And How To Set It Up Today

Google Business Listings - Open For Business

Creating a Google business listing is a quick way to increase your chances of being found in a Google search. It’s a great way to craft a web searcher’s first introduction to your company.

There are several benefits to having a Google business listing including the ability to make sure your location and business hours are accurate as well as the list of services or products you provide. Taking the time to include photos will help highlight your company’s greatest features. Listing your business on Google is an excellent way to create an additional way for the right people to find you quickly via the internet, and the best part is, it’s free. Read more...

Posted in Business Tips, Google, Local SEO | 5 Comments

What are Backlinks and How do I Check Them?

What are Backlinks and How do I Check Them?

Backlinks are hyperlinks that an outside website uses to link their site to yours. It directs traffic to go to your website. Backlinks, also called inbound links, have many benefits, but not all SEO backlinks are equal. Search engine web crawlers use backlinks to determine the order of how websites rank in search. If you are looking for ways optimize your website for search, adding and checking backlinks should be a strategic part of your SEO process.

Benefit of Backlinks

Web crawlers count the number of inbound hyperlinks directed toward your website. When backlinks come from sites recognized as legitimate by the web crawlers, your content also gains authority. Essentially, backlinks tell crawlers that one website is vouching for the other. Read more...

Posted in Content Strategy, Google, Search Engines, SEO | 2 Comments

Customer Review Report

Free Customer Review Report

If you’re not already aware, customer reviews have an impact on how your business performs, both in your local area and also online.

To help you better understand the current reviews for your business, we have created this excellent free tool which will help you run a quick, customer review report for your business, highlighting the types of reviews you are getting and where.

Read more...

Posted in Customer Reviews, Google, Local SEO | Leave a comment

3 Quick Wins Snapchat Can Grow Your Business

When new marketing platforms are established, it is usually the businesses that jump aboard first that receive the largest returns on their investments. Way back in the 1990s, email open rates had a 90 percent success rate. And then when AdWords first hit the online scene, highly competitive keywords could be snatched up for rock-bottom prices. And let’s don’t forget about Facebook. Back in 2008 and 2009, marketers could run ads that cost much less per lead than what they are nowadays. Why is that new marketing techniques are so cheap and effective at first, yet as time goes on they become more expensive and less effective? Does the answer to this question really matter? No, all you need to know is that when a new marketing platform becomes available, it is your responsibility as a marketing specialist to take advantage of it as soon as possible to secure the largest return on your investment. For now, let’s take a look at how you can leverage Snapchat to market your products and services to consumers.  Read more...

Posted in Business Tips, Social Media | 1 Comment

How to maximize your web traffic using Mobile Voice Search

Just when you thought your website was fine, along comes Mobile Voice Search and as a small business you have to shift gears again.   But with a few strategic tweaks you can maximize the ability for Local Voice Search like: CortanaSiri Search, Google Voice Assistant to help potential clients find you.

Google Voice Search

In various in forms, these are all recognized names for artificially intelligent virtual assistants.  Potential customers and clients talk to them on their smartphones every day. They became readily available on the market, in 2014 – 2015, and rocketed in use to around 10 percent of global search volume. That is about 50 billion voice searches every month.  In fact, a Google study conducted by Northstar Research revealed that 41 percent of U.S. adults and 55 percent of teens use voice search on a daily basis. You can’t afford to miss the opportunity of one of these vital voice assistants finding your business. Read more...

Posted in Google, Mobile Marketing, SEO, User Experience | 2 Comments