Author Archives: Chris Martini

How to Boost Your Website SEO by Offering Promo Codes and Discounts

Promotional codes and discounts are a sure fire way for people to engage with an audience. As a tool, they have many benefits that you might not immediately consider. Improved purchases, traffic to your site and superior customer engagement are all benefits that you can reap.

However, it’s difficult for some people to figure out how best to use these offers to connect with an audience properly, and it impacts their overall growth as a business. We’re going to be reviewing how you can adequately boost the SEO of your site using codes and offers here. Read more...

Posted in eCommerce, Search Engines | Leave a comment

10 Newswire PR Distribution Tips that Will Skyrocket your Campaign

Distributing press releases is one of the best ways to get the word out about your business. However, it’s a challenge to get noticed by publications and journalists, so you need to ensure that you are practicing the best newswire PR distribution tactics that will increase your chance for media coverage.

Check these tips that you can apply to boost your success in distributing releases using newswire services:

1. Use a reputable PR service.

You can’t just choose affordable a press release distribution service, without considering the features it offers. You have to weigh the services they offer. Read more...

Posted in Business Tips, Content Strategy | 3 Comments

3 Ways to Gain Traction with Your Digital Marketing Campaign

Digital marketing is now the go-to instrument when it comes to promoting websites, products, and services. Everyone uses digital marketing, including top brands and large corporations. The digital marketing instruments available today provide unique ways to connect with the audience – potential customers – directly.

While you can produce great results with an integrated digital marketing campaign, most digital marketing efforts are not meant to produce those results instantly. Digital marketing campaigns need time to gain traction and these three tips we are about to discuss in this article will help you gain traction sooner than you think. Read more...

Posted in Business Tips, Google, Internet Marketing | 2 Comments

How Online Reviews Build Trust

It’s a truism that’s as old as business itself, if people don’t trust you, they’re not likely to do business with you. Unless you’re the only game in town or they’re being forced to somehow, like the townsfolk in an old Western. It that case maybe you don’t have to worry about your businesses’ reputation.

But for most businesses it’s a dog-eat-dog competitive world and gaining the trust of your customers, both existing and potential, is a huge part of your success.

Back in the day people formed their impression of a business mostly by word-of-mouth. While that’s still an important marketing tool, these days it will be largely determined by online customer reviews, and they certainly reach a larger audience. It’s important for you to understand how trust is gained, or lost, through online reviews so that you can take control of the process and protect your online reputation. Read more...

Posted in Business Tips, Customer Reviews, Local SEO | Leave a comment

Tech Trends in 2019

2019 brings with it updates to existing technology with new uses for various industries and continued development in the fields of AI and machine learning. 

Drones

It’s time to stop thinking of drones as a cool toy, (which they still are, by the way), and time to start thinking about how they’re going to be absolutely everywhere in the future.

Top tech lists for consumer shopping websites now include a “Best Drone on the Market’ category as standard, and with the costs of quadcopters becoming ever more affordable, the drone is becoming a default tool for filmmakers, photographers and even adventure sports fans. Read more...

Posted in Industry News | 1 Comment