Author Archives: Chris Martini

Making the Connection: Strategies on How to Establish Trust in Your Brand

When people hear or use the word trust, they tend to only use it or see it in the context of a relationship of some sort, whether it’s a family, platonic, or romantic relationship… but rarely do you hear the word trust used in the same way with businesses. Why do you think that is?

The thing that people fail to realize is that trust plays a significant role in the overall success of a business. How? Well, when your customers and potential customers trust your brand, it’s a given that they’re more likely to buy from you and support your brand… by having their trust, that gives you the ability to raise your prices and turn those customers into loyal customers. Just know that none of that will happen until you’ve established trust in your brand. Read more...

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How to Boost Your Website SEO by Offering Promo Codes and Discounts

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Promotional codes and discounts are a sure fire way for people to engage with an audience. As a tool, they have many benefits that you might not immediately consider. Improved purchases, traffic to your site and superior customer engagement are all benefits that you can reap.

However, it’s difficult for some people to figure out how best to use these offers to connect with an audience properly, and it impacts their overall growth as a business. We’re going to be reviewing how you can adequately boost the SEO of your site using codes and offers here. Read more...

Posted in eCommerce, Search Engines | 1 Comment

10 Newswire PR Distribution Tips that Will Skyrocket your Campaign

Distributing press releases is one of the best ways to get the word out about your business. However, it’s a challenge to get noticed by publications and journalists, so you need to ensure that you are practicing the best newswire PR distribution tactics that will increase your chance for media coverage.

Check these tips that you can apply to boost your success in distributing releases using newswire services:

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You can’t just choose affordable a press release distribution service, without considering the features it offers. You have to weigh the services they offer.

Can they help you achieve your goal? Examine your goal. Ask them what type of services they can provide.

Is it designed to help you attain it? For example, if you want to gain social boost, you need to consider a newswire that provides a social media sharing feature.

If you want to include multimedia, you need to pick a service that offers embedding images or videos in your release. If you use a service, without considering your needs, you’re most likely to spend more than gain profit.

You need to be wise in choosing a service. List down your needs in your current campaign. Check if a service can provide them. If not move on to the next.

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Although you are using a PR service that has a network of journalists and media outlets, you need to ensure that you know which press you want to target. You can’t fully depend on them, and just rely that they are syndicating your releases.

Create a media list. You need to make your own research on who to target. Although they have a network of media, creating your own list ensures that you’re reaching relevant journalists who are more likely to take notice your releases.

PR services offer geographic targeting and are industry-specific. It means that they are going to send your release to relevant journalists who are covering the same topics. They are going to syndicate it to relevant publications (local, regional or national).

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If you have written your own release, you need to ensure that the headline is attention-grabbing. Although you are using a distribution service, there’s no guarantee that journalists are going to cover you.

However, crafting a well-thought and newsworthy headline can get good impressions from journalists. Instead of tossing your release, they are more likely to check and consider writing it. Headlines should capture their attention right away.

It’s how important are headlines. You may think that it is just a small part of a release. But you don’t know that it plays a big role in the success of your campaign.

Great headlines can make or break your media opportunity. With a lot of noise in the media industry, your headline should stand out from the crowd.

Keep headlines brief, keyword-based, newsworthy and relevant. To make it easier for you, write the body of the release first, then the headline last.

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Select a newswire that allows you to add visual elements like images and videos. Including it in your story makes it compelling and interesting to read.

Visuals are processed by the brain faster than text. It makes sense to add it in your content as it draws the attention of the readers. Visuals make a story easy to digest.

Add infographics, data, image of your products or video presentation. It makes your content alive and interactive. It enhances the value of your release and makes it easier to cover than the other content.

When using a service, ask if they charge additional fee for including visuals. Others provide it as part of the package.

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Before choosing which press release distribution service to use, you need to be certain about the desired result of your campaign. If you distribute such release, what is your goal?

Determining what you want to achieve can help you in making the right decision:

  • Increase conversion rates. One of your goals can be to boost your conversion rates, where you can acquire new leads for your business. Using a newswire service can distribute your release across more channels and consumers.
  • Increase your visibility. Visibility is important in order for your target audience to find you. Choose a service that has high search engine authority to ensure that your story appears on the top searches.
  • Boost brand awareness. When your content is distributed across different platforms, more people will know your brand. The more often they read your content, the easier for them to trust and make buying decisions.
  • Read more...

    Posted in Business Tips, Content Strategy | 4 Comments

    3 Ways to Gain Traction with Your Digital Marketing Campaign

    Digital marketing is now the go-to instrument when it comes to promoting websites, products, and services. Everyone uses digital marketing, including top brands and large corporations. The digital marketing instruments available today provide unique ways to connect with the audience – potential customers – directly.

    While you can produce great results with an integrated digital marketing campaign, most digital marketing efforts are not meant to produce those results instantly. Digital marketing campaigns need time to gain traction and these three tips we are about to discuss in this article will help you gain traction sooner than you think.

    Invest in SEM
    Waiting for your site to start appearing on the first page of search results is often necessary. No matter how good your SEO campaigns are, you still need search engines to index the site properly before you can gain search engine traffic. This is often a discouraging thing, especially if you are trying to bring traffic to a new website.
    A great way to get around this issue and gain traffic early is by investing in Search Engine Marketing or SEM. Rather than waiting for search engines to index and rank your site, you pay for the top advertising spot on a pay-per-click basis.
    The right SEM strategies are capable of having a big impact on your site’s traffic and conversion. By digging deep into the targeting tools, for instance, you can reach potential customers who are already looking for the kind of products and services (or website features) you offer. This means you are getting a high-quality stream of users that you can convert easily.

    Use Social Media Ads
    Advertising networks, particularly the ones that run through social media platforms, are also great instruments to use if you want to gain traction early in the digital marketing game. Using Facebook Ads, you can reach a highly targeted group of audience to expand your social media exposure and reach.
    The goal here isn’t just to promote your website directly, but also to get more people to follow your social media profiles. By expanding your generic reach, you can take advantage of social media ads without getting too dependent on them.
    Even better, you can create impactful ads thanks to the features offered by individual social media advertising networks. When advertising on Instagram, for example, you can use striking visuals, animations, or compelling videos to really capture the attention of your viewers.

    Work with Influencers
    Speaking of social media, there is one more way you can gain traction early in your digital marketing campaign, and that is by working with influencers. Influencers already have a large number of followers. All you have to do is find influencers whose followers are within your target segments.
    Similar to social media ads, your primary objective should be promoting your social media pages. You gain generic followers from the influencer marketing campaign and you get the opportunity to build a genuine audience base that you can benefit from in the future.
    Gaining traction is all about getting a lot of relevant exposure in a short amount of time. These strategies and tips will help you get your digital marketing campaign rolling in no time at all.

    Posted in Business Tips, Google, Internet Marketing | 2 Comments

    How Online Reviews Build Trust

    It’s a truism that’s as old as business itself, if people don’t trust you, they’re not likely to do business with you. Unless you’re the only game in town or they’re being forced to somehow, like the townsfolk in an old Western. It that case maybe you don’t have to worry about your businesses’ reputation.

    But for most businesses it’s a dog-eat-dog competitive world and gaining the trust of your customers, both existing and potential, is a huge part of your success.

    Back in the day people formed their impression of a business mostly by word-of-mouth. While that’s still an important marketing tool, these days it will be largely determined by online customer reviews, and they certainly reach a larger audience. It’s important for you to understand how trust is gained, or lost, through online reviews so that you can take control of the process and protect your online reputation.

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    Online reviews have an incredible influence on consumer shopping and buying habits. Recent surveys have shown consistently that 97% search for a local business online before they buy and 12% do so daily. 85% trust anonymous reviews more than they do the opinions of people they know. In addition, consumers read seven reviews on average before giving a business their trust, 73% say positive reviews build trust, 49% require at least a 4-star rating to do business, and every additional star gained on Yelp boosts revenue by as much as 9%. Consumers don’t ignore online reviews, and you can’t afford to either.

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    Obviously, positive reviews build trust, which is logical. Though a certain percentage of consumers are suspicious of reviews, most believe they are reading the honest opinions of people just like themselves who have actually done business with you. It should be noted that too many positive reviews can sometimes backfire and make people suspicious that you’re somehow gaming the system. You might have noticed that some companies have started showcasing the top positive and negative reviews side-by-side on their sites in an effort to counter this. Also, people tend to give less weight to reviews posted on a businesses’ own website.

    But online reviews allow you to build trust in other ways too. They give you an opportunity to build a personal relationship with your customers, and to tout the benefits your business can provide. You can do this when responding to both positive and negative reviews, which you should be doing as much as possible. Thanking customers who leave positive comments gives you a chance to mention the services your company provided them with.

    You should always respond to negative comments to offer an explanation and to try to solve the problem that resulted in the complaint. Negative comments have an impact, which you can lessen or erase by trying to resolve the problem.

    Anytime you interact with reviews you show your customers that you really do value their opinion and their business, that you care about customer service and how your company is perceived. And it also creates a personal connection that people appreciate, especially if you’re a local business. You’re showing your customers that they aren’t just another number in a huge corporations’ databank.

    Some companies resort to posting fake reviews in an attempt to boost their online reputation. You should never do this. People can usually spot phoney reviews when they see them, and there are even online tools to help them. You’ll only lose trust in the long run.

    To build trust with online reviews you need to be able to monitor, analyse, and interact with them. Consider a professional service or review software to help you do it effectively.

    Posted in Business Tips, Customer Reviews, Local SEO | Leave a comment

    Tech Trends in 2019

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    It’s time to stop thinking of drones as a cool toy, (which they still are, by the way), and time to start thinking about how they’re going to be absolutely everywhere in the future.

    Top tech lists for consumer shopping websites now include a “Best Drone on the Market’ category as standard, and with the costs of quadcopters becoming ever more affordable, the drone is becoming a default tool for filmmakers, photographers and even adventure sports fans.

    But it’s in business where we’re seeing drones start to become more widely used, with companies in sectors from insurance to disaster relief to entertainment making use of them for everything from surveying inaccessible landscapes to drone powered syncronised aerial light shows.

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    A 2013 study from Oxford University predicted that the role of security guard could be one of the jobs most likely to be lost to automation in the next twenty years. While we haven’t seen this happen yet, 2019 will see further developments in the field of AI powered robots and vehicles and the security sector will remain a large part of the customer base for these automatons.

    Many global companies are already using robots as passive security guards, and in parts of the US they are a common site at company headquarters, gas stations, car parks and shopping malls, scanning car registration plates as they ‘patrol’, and filming areas already liberally sprinkled with static CCTV from new angles.

    While these robots aren’t anywhere near replacing human security personnel yet, they are proving to be efficient and cost effective for routine patrolling and reporting, and the trend is beginning to trickle down to consumers with the rise of app-powered home security cameras and devices which allow us to monitor our houses from any location.

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    In the earliest days of IoT, a large section of the public voiced concerns about the idea of having corporate controlled ‘intelligent’ tech in the ultimate private sanctuary, their home. Fast forward to the end of 2018 though, and the majority of people are happily enjoying the ease of the smart TV, voice activated personal assistants and smart home thermostats. It turns out we are prepared to trade some of our concerns about marketing for the convenience of automated entertainment.

    However, the security of fully incorporated IoT homes remains a concern, with people starting to realise that a fully connected ‘smart home’ incorporating large numbers of wi-fi enabled gadgets can pose a big risk to security as every connected device can be vulnerable to cyber attack. 2019 is likely to become the year that the average consumer starts to take this risk more seriously.

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    This might sound like the most futuristic subject, and most of us will happily think that it has ‘nothing to do with us’. But machine learning and AI technology is already forming the power behind a lot of the everyday technical concepts and solutions we already take for granted, like the algorithms that suggest we play a music track or our next recommended TV show on Netflix.

    Christmas 2018 is likely to see home assistant devices like Alexa and even Nest thermostats  enter huge numbers of homes, and the data they quietly collect will be used to educate the algorithms for the next generation of AI powered home and portable devices.

    Machine learning is also quietly supporting the millions of photos and videos that will be shared during the December festivities, with everyone from Google and Facebook to

    niche software development agencies making use of machine learning powered technology Read more...

    Posted in Industry News | 1 Comment