Author Archives: Nick Stamoulis of Brick Marketing

About Nick Stamoulis of Brick Marketing

Brick Marketing is a full service SEO solutions firm that helps companies in the United States and Canada increase website visitors. Call Brick Marketing at 877-295-0620 for a custom SEO quote.

Getting More Out of Your Social Media Marketing Campaign

Just this month Facebook announced it had reached 1 billion users. The high level of involvement on social media sites like Facebook, LinkedIn, Twitter and Google+ is a great opportunity for online marketing success. However, like anything else it needs to be done properly. Brands can use social media marketing to connect with their consumers and increase brand awareness and social profiles are a good place to share content and attract new visitors and newsletter subscribers. Businesses need to keep an active presence on social media, but they need to have a plan of action to get the most out of their social media efforts. Read more...

Posted in Social Media | 5 Comments

As The Seasons Change, So Should Your SEO

Almost all businesses are subject to some form of seasonality. For many companies, sales cycles and other factors are directly influenced by the changing of the seasons. For example a company that sells snow blowers and other snow removal equipment will have a boom come late fall and throughout the winter, but probably won’t have many sales during the spring and summer months. With other companies, seasonality coincides with changes in fiscal years. Accountants and tax preparers have their busiest months from January through April when the deadline to file taxes falls in the middle of the month. Read more...

Posted in SEO | 10 Comments

How to Convert Your Social Media Followers

So you’ve successfully built your social media platforms (Facebook, Twitter, LinkedIn, etc.) and have a decent amount of followers. Each day you see new followers and more “Likes,” so clearly your work is done, right? Not so much. Social media followers are great if they are engaging with your business and sharing your content, but others may remain passive. Once you gain followers on your social networks, your next step is to provide opportunities that will convert them from being a follower to a lead and then a customer or client. Here are some steps to take to help convert your social media subscribers into customers. Read more...

Posted in Social Media | 7 Comments

5 Steps for Social Media Success

Some businesses are still hesitant to get involved with social media. Others have social profiles but rarely ever update them. Utilizing social media not only helps promote your brand and increase brand loyalty, but it has an impact on your online search presence as many social signals are now incorporated into the search algorithm of the major search engines. That being said, you don’t want to dive head first into social media marketing without creating a plan first. In order to get the best return on investment for the time you put into managing your social networks, you need to be continually engaged. Many businesses set up accounts and then forget to update them, or leave months in between posts. Here are five steps to take when embarking on a social media marketing campaign to help you get the best results across your different social profiles. Read more...

Posted in Social Media | 13 Comments

How LinkedIn Groups Can Help Your Social Media Strategy

What separates LinkedIn from the other major players in social media (Facebook, Twitter, Google+, Pinterest) is that it is a social network created for business networking purposes. People visit the other social networks for a variety of reasons, but people that log in to LinkedIn do so with business in mind. For a business, specifically a B2B, LinkedIn efforts can be much more beneficial because there is less noise to compete with and users are much more focused.

LinkedIn provides a lot of value to businesses and individuals that are willing to put the time and effort in to use it correctly. The first step is to set up a complete business profile and encourage all employees to have up to date profiles too. Unfortunately many businesses never move past this first step. Like any other social network, the key to success on LinkedIn is to be active and share with connections and other LinkedIn users. If you aren’t an active member of the community, there is a smaller chance that your business or services will be found by potential prospects and you will lose out on opportunities. Perhaps one of the best ways to get found on LinkedIn is to join groups and become an active member. Read more...

Posted in Internet Marketing | 1 Comment

Ways to Get Blog Visitors to Convert

Operating a business blog is a great way to improve your online marketing efforts. SEO and social media, arguably two of the most important online marketing tactics today, rely on content. Without content there is nothing to optimize and nothing to share with social followers. There are many places to post and distribute content online but operating a company blog should be at the core of a content marketing strategy. Unlike social media or other web properties, a business blog is owned by the business. Blog content doesn’t need to follow any rigid rules or abide by regulations. The point of a business blog is to establish your business as a trusted thought leader in a particular niche. However, the ultimate goal of a business blog is to get a visitor to convert and take some kind of action after reading a post. Here are 5 ways to improve conversion rate on your business blog: Read more...

Posted in Internet Marketing | 11 Comments

Are Keyword Rich Domain Names Dead?

In just over a year Google has hit us with two huge algorithm updates: Google Panda and Google Penguin. With the Panda update, the target was content. Webmasters could no longer get away with posting thin, poor content in order to rank for a few keywords. Google improved the way that it looked at content and looked at it more like a human, as opposed to a search engine spider/robot. If a target audience member wasn’t going to benefit from it, Google wasn’t going to rank it prominently. The Google Penguin update has primarily gone after sites that have an unnatural link portfolio and lots of spammy links pointing to their site. It’s also targeting sites that abuse anchor text and link to the same keywords over and over again. An additional trend and effect of the “over optimization” penalties is that websites with a keyword rich domain name are getting nailed. Read more...

Posted in Domain Names, SEO | 9 Comments

Incorporate Videos into Your Content Marketing Strategy

In order to succeed online today, it’s important to create and publish quality content on a regular basis. No matter what industry you are in, the Internet is a competitive place. Nearly all businesses have websites and are trying to get the attention of target audience members, but having a website isn’t enough today. In order to improve the chances of being found online, businesses need to create content that can be found across the web. Each piece of content that is created has the potential to be found in the search engines as long as they are properly optimized. Read more...

Posted in Internet Marketing, Video Marketing | 10 Comments

Keep Control of Your Online Reputation

The online reputation of your business can really make or break you. Consumers are getting smarter and spending more time doing research before deciding to make a purchase or hire a service based business. The majority of this research is conducted online. If a potential client or customer finds positive reviews and information about your business, they will be much more likely to do business with you. On the other hand, if there are any negative sentiments out there about your business prospects may avoid you completely which is why it’s important for every business to control what they can of their online reputation. Read more...

Posted in Internet Marketing | 10 Comments

SEO Tips to Compete Locally

How do people find a local business these days? They don’t go looking through the Yellow Pages, that’s for sure. Today, people turn to the Internet to find local products, services, and establishments. Now that more and more people are browsing on mobile devices like smart phones and tablets, the information that they need is right at the tip of their fingers. If someone is in the mood for Chinese food and don’t already have a go-to Chinese restaurant they will simply type “Anytown Chinese food” into a search engine and then choose from one of the results. No matter what industry you are in, if you are operating on a local scale, you need to have a locally optimized website. If you don’t, you will be missing out on a wealth of new business opportunities. Here are 5 local SEO guidelines to follow: Read more...

Posted in SEO | 24 Comments