Author Archives: Steve Baik

About Steve Baik

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FCC Adopts Net Neutrality with 3-2 Vote: Next Century Cities See Immediate Results

On Thursday, February 26, 2015 the Federal Communications Commission (FCC) approved the widely-discussed policy known as Net Neutrality. The policy was voted in by a 3-2 vote. During a public statement, FCC Chairman Tom Wheeler state that the policy will enforce the concept “that no one — whether government or corporate — should control free open access to the Internet.”

This historic policy helps to answer an essential question about how the Internet currently works and how it will be accessed in the future. In short, the Net Neutrality policy will require services providers to be neutral gateways. In other words, the concept of handling different types of Internet traffic in different ways, and at different costs, has been shot-down. Read more...

Posted in Industry News | 3 Comments

For 2015, what areas of Internet Marketing will your focus on? January 2015 Poll Results

For our January 2015 poll, here was the question: For 2015, what areas of Internet Marketing will your focus on?

Thanks to 3,670 people who took part in our monthly poll. Here are the results:

  • Email Marketing: 739/3670 (20%)
  • All of the Above: 694/3670 (19%)
  • Banner Advertising: 688/3670 (19%)
  • Pay Per Click or SEM: 668/3670 (18%)
  • Content Creation: 676/3670 (18%)
  • SEO: 205/3670 (6%)

I found these poll results to be very interesting and unexpected. I was expecting SEO to be at the top of everyone’s list, but that was not the case. In fact, it came out at the very bottom of the list. I’m getting the sense that people are less optimistic about doing SEO in light of Google’s heavy algorithm updates in recent times. Read more...

Posted in Poll Results | 9 Comments

The Rise of ECommerce – Infographic

Since the birth of the Internet, ecommerce has rapidly taken market share from traditional brick-and-mortar stores. The infographic below shows some interesting data on the rise of ecommerce as well as the diminishing trend of brick-and-mortar stores.

Rise of Ecommerce Infographic

Courtesy of TheStore.com.

Posted in eCommerce, Industry News | 6 Comments

10 Steps to Build a Must-Read Business Blog

BloggingMany business owners are told that creating a blog is a great way to promote their business. However, blogging is not sufficient on its own. A business blog needs to attract readers and continue to interest them with every post. How can you build a blog that potential clients and customers as well as colleagues love to read?

Here are ten tips for creating a blog that people keep coming back to read:

1. Know your audience. This is the number one rule of marketing and also the most important rule of writing. I’m sure you can imagine how crucial it is to your business blog. What do your readers care about? What interests them about your products and services? What are their basic demographics? Once you have figured out who they are and what subconsciously motivates them, you will be able to plan posts that give them exactly what they want. Read more...

Posted in Blogging, Business Tips | 4 Comments

How optimistic are you about your holiday sales this year? December 2014 Poll Results

For our December 2014 poll, here was the question: How optimistic are you about your holiday sales this year (2014)?

Thanks to over 2,100 people who took part in our monthly poll. Here are the results:

  • It is about the same as last year. 1040/2160 (48%)
  • Not good. This year has been slow. 1026/2160 (48%)
  • Feeling good. I expect to beat last years number. 94/2160 (4% )
  • Read more...

    Posted in Poll Results | 1 Comment

    8 Ways to Come Up With a Domain Name for Your Business

    In today’s fast-paced, technology-driven world, coming up with your company’s domain name is almost as important as deciding upon the company’s name itself. To give you a little perspective on how important a domain has become, let us examine a few of the recent statistics. In 2012 Search Engine Land released a 24 month study that showed 85 perfect of consumers will rely on the Internet to find out more about a local business. In the same study, it was shown that 72 percent of consumers will read at least 2 reviews, before they consider working with the local business. Move forward to 2013 and you will discover that 54 percent of consumers find it easier to browse through a mobile optimized site, which lead to mobile marketing spending in excess of $10 Billion. Read more...

    Posted in Business Tips, Domain Names | 8 Comments

    Which social media network do you use the most? – November Poll Results

    For our November poll, the question was: Which social media network do you use the most?

    Thanks to over 4,000 people that took part in our monthly poll.

    Here are the results:

  • Facebook 1939/4157 (47%)
  • Google+ 322/4157 (8%)
  • Twitter 300/4157 (7%)
  • LinkedIn 296/4157 (7%)
  • Other 279/4157 (7%)
  • Pinterest 275/4157 (7%)
  • Instagram 260/4157 (6%)
  • Flikr 259/4157 (6%)
  • Reddit 227/4157 (5%)
  • Read more...

    Posted in Poll Results, Social Media | 2 Comments

    5 Ways to Promote Your Travel Website

    From last minute airfare steals to world trip reviews, travel websites are big business these days. That means two things for your travel website. First, the good news: no matter what travel niche your site is covering, you’ve got a huge audience that’s eager to learn more about the subject at hand. Now, the bad news: there are thousands and thousands of other travel websites all fighting to be found. How is your site going to stand out?

    Sure, the big guys like TripAdvisor, Expedia, Frommers, Lonely Planet and Afar may capture a big chunk of search traffic. But with smart promotion, you can still build a strong audience for your website. These five tips will help you break through the cyber clutter and promote your website to the right target audience. Read more...

    Posted in Internet Marketing, SEO, Social Media | Leave a comment

    Google Algorithm Update: Penguin 3.0

    penguinLast week, Google rolled out the third update to its Penguin algorithm. The algorithm has started to affect web queries but will require several weeks to run. As we’ve discussed before, Penguin targets spam websites that attempt to gain relevance by buying backlinks. By demoting websites that are using these discouraged tactics, Google aims to level the playing field and ensure that quality content is more discoverable in SERPs. Penguin was last updated over a year ago. As Penguin rolls out, let’s explore some of its potential impacts. Read more...

    Posted in Search Engines, SEO | 7 Comments

    5 Basic Steps to Launching Your Business Online

    Launching Biz OnlineWhat steps are you taking today to launch your business online? No matter if you sell a product or provide a service, an online presence is a must-have for any type of business. Being online allows consumers to find you. It gives you a new avenue to market your business as well. Though it may seem as though launching your business online is difficult, too time consuming, or too expensive, that’s not always the case. With a few helpful steps, you’ll be well on your way to achieving your goals with these tips. Read more...

    Posted in Business Tips, Internet Marketing, Social Media | 4 Comments