Author Archives: Adrienne Erin

About Adrienne Erin

Adrienne is a freelance writer and designer who has always been interested in developments in the search marketing industry. You can see more of her work by following her on Twitter at @adrienneerin or checking out her design blog.

Mobilegeddon’s Aftermath: The Biggest Winners and Losers

On April 21, Google rolled out another potentially game-changing update for webmasters. Dubbed “Mobilegeddon,” the update caused the world’s top search engine to prioritize websites that pass Google’s criteria for “mobile-friendliness.” In other words, if your website can’t “snap” itself … Continue reading

Posted in Search Engines, SEO | 15 Comments

The End of “Crapographics” is Now

It seems like everyone jumped on the infographic bandwagon over the past year and a half. Used properly, they’re a great way to spread the word about a company and drive traffic to a site. However, all too often, infographics … Continue reading

Posted in Content Strategy | 7 Comments

5 Things You Can Learn by Scraping

Data or web scraping is a technique that gathers colossal amounts of information from search engines, websites, databases and other locations around the web. Formerly out of reach for small businesses and individuals, there are now lots of free and … Continue reading

Posted in SEO | 7 Comments

SEO Best Practices for 404 Pages

You can’t control every little thing that is connected to your website, even if you do what you can to keep it immaculate from the inside. In other words, someone is eventually going to link to your site with the … Continue reading

Posted in SEO | 13 Comments

9 SEO Strategies You Definitely Shouldn’t Be Using in 2014

You certainly wouldn’t be driving a car with an ancient transmission. So why are you still using search engine optimization tactics that were popular during the Internet equivalent of the Stone Age? Too many businesses and bloggers adopt an SEO … Continue reading

Posted in SEO | 8 Comments

The Rise and Fall of MyBlogGuest

There are dangers to relying on guest blogging for SEO, most of those stemming from Google’s recent crackdown on link networks and the penalties associated with their usage. However, recently, MyBlogGuest, a different kind of link network that many marketers … Continue reading

Posted in Industry News, SEO | 5 Comments

The Future-Friendly Guide to Link Building

Russian roulette has nothing on link building. Changes in the Google algorithm and wild proclamations by Matt Cutts have turned this staple of search-engine optimization into a risky game. With Google making a concerted effort to snuff out the common … Continue reading

Posted in SEO | 5 Comments

Ignite SEO Review

Ignite SEO is a search engine optimization package which includes many research, submission and reporting tools. Along with the standard keyword research, backlink and rank tracking and reporting, Ignite SEO includes some tools to submit comments and posts to various … Continue reading

Posted in SEO, Software & Tools | 1 Comment