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Author Archives: aaron
Did you know that 72% of consumers trust online reviews just like personal recommendations? 52% of them acknowledged that positive reviews increase the chances of buying from local businesses. If you think online review monitoring is only for giant firms, think again.
Recently, we have witnessed a rise in the utilisation of social media platforms and user-generated review sites such as BBB’s, Amazon reviews, and Yelp. Employers’ reviews are not let off the hook with Glassdoor taking center stage in their reports. Review monitoring is crucial in managing your online image, building a strong customer base and increasing sales.
14 Simple Tips that Can and Will Produce Web Traffic
The more traffic your site has, the more exposure your brand will gain, hopefully translating into higher sales revenue. When increasing traffic to your site, you ideally want to make sure it is the right type of traffic — an audience that is interested in your product; these are the people who are most likely to make a purchase and refer other people to your site. When people visit your site, you can entice them to sign up for a newsletter, thus collecting their email and being able to promote your products and services to them on a long-term basis. And while many methods for increasing website traffic can cost a pretty penny, there are several options you can take advantage of that won’t cost you a dime. For now, let’s take a look at 14 simple tips that can and will produce free website traffic.
Link building is one of the most important pieces of building a solid, reputable website. The problem is, building good links while avoiding links that will tank your search engine ranking is hard to do. Just when you think you get a handle on all of the inbound, outbound and internal links on your website, the rules about what is helpful will change. This post we cover what the difference is between nofollow and dofollow links, and how these impact link building.
Understanding the Importance of DoFollow Links
A dofollow link is a link you want Google to follow and consider when calculating the relevance of your website. Dofollow is the default on links for your website. When your website has useful information that others want to link to, you will begin to see incoming links from reputable sources. This type of link tells search engines (mainly Google) that your website is important and helpful to the website that the link originates from. Spammers were once able to get thousands of links within hours using this default setting, causing Google to come up with <rel=”nofollow”> to disallow bad links.