Author Archives: aaron

Online Review Monitoring – Do You Monitor Your Business Reviews?

Monitor Customer Reviews Customer Feedback

Did you know that 72% of consumers trust online reviews just like personal recommendations? 52% of them acknowledged that positive reviews increase the chances of buying from local businesses. If you think online review monitoring is only for giant firms, think again.  

Recently, we have witnessed a rise in the utilisation of social media platforms and user-generated review sites such as BBB’s, Amazon reviews, and Yelp. Employers’ reviews are not let off the hook with Glassdoor taking center stage in their reports. Review monitoring is crucial in managing your online image, building a strong customer base and increasing sales. Read more...

Posted in Business Tips, Customer Reviews | 12 Comments

Get Free Website Traffic

Get Free Website Traffic

14 Simple Tips that Can and Will Produce Web Traffic

The more traffic your site has, the more exposure your brand will gain, hopefully translating into higher sales revenue. When increasing traffic to your site, you ideally want to make sure it is the right type of traffic — an audience that is interested in your product; these are the people who are most likely to make a purchase and refer other people to your site. When people visit your site, you can entice them to sign up for a newsletter, thus collecting their email and being able to promote your products and services to them on a long-term basis. And while many methods for increasing website traffic can cost a pretty penny, there are several options you can take advantage of that won’t cost you a dime. For now, let’s take a look at 14 simple tips that can and will produce free website traffic.  Read more...

Posted in Internet Marketing, SEO | 12 Comments

4 Digital Marketing Strategy Tips

So, you’ve decided to expand your marketing efforts to digital marketing. This is great! In 2016, businesses spent over $60 billion on digital marketing. It is important to note, however, that marketing specialist will vary in their opinions on the most effective forms of online digital marketing. According to one study, 72 percent of marketers stated it was relevant content that served as their most effective form of online marketing. Another study showed that 93 percent of businesses believed it was their social media content that worked as their best online marketing strategy. As you can see, opinions will vary. What you need to know, though, is that marketing is marketing. You are going to have to try different methods out to find which one works for you. As for now, let’s take a quick look at the top four digital marketing strategy tips your business needs to be taking advantage of.  Read more...

Posted in Blogging, Internet Marketing, Social Media | 1 Comment

Nofollow Vs Dofollow and Link Building

Link building is one of the most important pieces of building a solid, reputable website. The problem is, building good links while avoiding links that will tank your search engine ranking is hard to do. Just when you think you get a handle on all of the inbound, outbound and internal links on your website, the rules about what is helpful will change. This post we cover what the difference is between nofollow and dofollow links, and how these impact link building.

nofollow and dofollow

Understanding the Importance of DoFollow Links

A dofollow link is a link you want Google to follow and consider when calculating the relevance of your website. Dofollow is the default on links for your website. When your website has useful information that others want to link to, you will begin to see incoming links from reputable sources. This type of link tells search engines (mainly Google) that your website is important and helpful to the website that the link originates from. Spammers were once able to get thousands of links within hours using this default setting, causing Google to come up with <rel=”nofollow”> to disallow bad links. Read more...

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