Local Digital Marketing Tactics For Locals in 2018?

Local Digital Marketing

Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.

Google Local Three Pack - Coffee St Kilda

Find local and social profiles

You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.

Register/claim profiles

Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained.

Build strong profiles and five star reviews

Reviews are powerful because they rank well for both branded and location-specific queries. This is huge because top ranked results get more clicks than listings without. Focus half of your local search efforts on getting reviews. Consistency is key here; work to consistently attract reviews. A positive review from a week ago is more valuable than one from 3 months ago.

Participate in the community

If you’re a restaurant, register for local food fairs. If you’re an agency, focus on entrepreneur programs and events. Participate in workshops, meetups, seminars and events. This gives Google a sense of your standing in the community.

Get locals to vouch for you via citations

Get links from .edus, Ask for reviews from powerful local influencers, Reach out to relevant or complementary non-profits, volunteer with local organizations. Share your activity via link building, PR, news reports and interviews. Focus your attention on serving so you don’t burn bridges.

Create partnerships with local groups

Partner up with relevant local organizations. What if your local area doesn’t have a local organization to promote your interests? Create your own! Just make sure it serves the local community.

List your business in local directories

Local directories with strong domain authority (e.g. Angie’s List, BBB, Facebook, Foursquare, CitySearch, etc.) help to boost local awareness of your brand.

Use paid clicks to build local awareness

Piggyback on local searches, then present an irresistible offer to locals. A lead magnet, free offer, workshop or trial are great places to start.

 

Create high quality, hyper local content

Use trusted sources and authority domains to create and host local content. If you’re hosting your blog, focus your attention on building your domain’s trust and authority via link building from other trusted brands. Guest posting still has value if you’re able to point visitors/customers back to your site. Providing value for visitors = maximizing search value.

This entry was posted in Business Tips, Customer Reviews, Local SEO, Search Engines, SEO, Social Media. Bookmark the permalink.

5 Responses to Local Digital Marketing Tactics For Locals in 2018?

  1. Sergei says:

    Hi Chris,

    Thanks for sharing this. Will use them for my Fitness Blog!

    Regards,
    Sergei

  2. Saurabh says:

    Hi Chris,

    This is some great post about Local digital marketing.

    Local Business Directory is one of the best assets for making your Local marketing a great one

  3. AELTC says:

    A complete guide !! Likes your post. How can i find local social profiles ? Is there any technique? Anyway I loved it.

  4. Canelo Alvarez says:

    Hi All im rookie here. Good article! Thx! Love your stories!

  5. UFC says:

    I love your article. Thank for sharing your hard work.

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